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What is UX?

This document defines user experience (UX) and its relationship to other fields. UX encompasses how users interact with and experience a product or service, with the goal of meeting user needs. It involves elements like information architecture, interaction design, and visual design. The document outlines common UX roles like user researcher, information architect, and interaction designer. It emphasizes that UX is about the overall experience rather than just the user interface. UX aims to understand users and design intuitive interactions to meet business goals.

Design◦
Related topics:
User Research•
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25 1st St., Suite 104, Cambridge, MA 02141 | www.BioRAFT.com What is User Experience (UX)?
Learning Objectives • Describe what the UX field encompasses and how it relates to other disciplines. • Identify the different roles within UX and the responsibilities of each.
Everyday UX
Jesse James Garrett UX is “the design of anything independent of medium or across media, with human experience as an explicit outcome and human engagement as an explicit goal”.
What is User Experience?
Elements of User Experience • User Needs: externally derived goals for the site; identified through user research, ethno/techno/psychographics, etc. • Site Objectives: business, creative, or other internally derived goals for the site • Functional Specifications: "feature set": detailed descriptions of functionality the site must include in order to meet user needs • Content Requirements: definition of content elements required in the site in order to meet user needs
Elements of User Experience • Information Architecture: structural design of the information space to facilitate intuitive access to content • Interaction Design: development of application flows to facilitate user tasks, defining how the user interacts with site functionality • Navigation Design: design of interface elements to facilitate the user's movement through the information architecture • Information Design: designing the presentation of information • to facilitate understanding • Visual Design: visual treatment of text, graphic page elements and navigational components
Experiential Disciplines PhilosophyAnthropologySociologyPsychology
UX is not UI • UI is about the interface • UX is about the entire experience – Technology – Interaction Patterns – Features
What is UX? (source: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal) DATACENTERSERVER PRODUCT UX UI
(Source: helloerik.com/ux-is-not-ui)
(Source: helloerik.com/ux-is-not-ui) The Unicorn
Example: Instagram • UI design is responsible for WHAT will be on screen: look and feel, color, typography, etc. • UX design is responsible for HOW users take photos, apply filters, share photos, etc.
Deliverables ≠ UX • Wireframes/mockups are great tools but UX is more about the theory behind them
Roles & Responsibilities • User Researcher – Identifies user behaviors, goals and needs through interviews, studies and surveys • Information Architect (IA) – Defines the structure of a system, how content is described, organized and discovered • Interaction Designer (IxD/UX Designer) – Defines interactions, user flows, wireframes, and affordances of a system
Roles & Responsibilities • Usability Analyst – Tests prototypes and working products with users and helps integrate feedback into future design iterations • Visual Designer – Focuses on graphic elements of a digital interface: color treatments, typography, visual language, etc. • Experience Designer – Defines a holistic vision of how users interact with products and/or services
Example: User Researcher • Primary role: developing knowledge base about users • Identify user needs and behaviors – Interviews – Surveys – Existing data • Carry out user testing
Example: Information Architect • Primary role: making sure a product is understandable
Example: Interaction Designer • Primary role: designing affordances that enable interactions • “Affordance: A potential action that is made possible by a given object”
Recap • UX ≠ UI • UX is a large umbrella from idea inception to completion • There are several different positions under “UX” but many practitioners do some combination thereof
25 1st St., Suite 104, Cambridge, MA 02141 | www.BioRAFT.com Questions?
Adapted from: General Assembly’s Intro to User Experience presented by Dani Nordin 04/29/2014