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Telecom sector

The document discusses the history and development of India's telecom sector. It outlines key milestones such as the establishment of a separate telegraph department in 1854. It notes that the telecom sector currently contributes around 3% to India's GDP. Major players discussed include Bharti Airtel, Idea Cellular, BSNL, and Reliance Jio. The document compares Idea and BSNL on aspects such as services offered, ownership, and 3G rollout. It also covers marketing campaigns of Idea and BSNL and provides explanations of spectrum, 3G, and 4G.

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Telecom sector By- SAURABH KAPALE
INTRODUCTION OF TELECOM SECTOR
HISTORY OF TELECOM IN INDIA  1854 A regular, separate department was opened, when telegraph facilities were thrown open to the public.  1854-57 The Telegraph Department comprised a Superintendent of Telegraphs.  Three Deputy Superintendents at Bombay, Madras and Inspectors at Indore, Agra, Kanpur and Banaras and an operating and maintenance staff.  April,1925 The accounts of the Indian Posts and Telegraphs were reconstituted to examine the true fiscal profile of the department.  The installed capacity of these 196 exchanges was 3,362 lines with 11,296 working connections.  Indo-European Telegraph Department, later known as the Overseas Communications, was administered by a Director-in-Chief whose headquarters was in London.
Contribution towards GDP of India  In 2008, estimates placed the telecommunication industry's revenue at $4.7 trillion or just under 3 percent of the gross world product.  India’s telecom sector was the poster boy for India ’s growth story over the last decade. In last four years, the sector grew by 20% CAGR and the mobile subscriber base crossed 900 million, second only to China. Telecom contributes approximately 3% to India’s GDP.  The National Telecom Policy (NTP) has targeted 100% tele-density and 600 million broadband connections by 2020, which includes connecting 250,000 Gram Panchayats by optical fibre network.  This will translate into demand for an additional 400,000 base stations and 50,000 towers with average tenancy of 2.3 at an investment of Rs. 50, 000 Crores.
Major Players In Indian
• Bharti Airtel Limited, commonly known as Airtel, is an Indian multinational telecommunications services company headquartered in New Delhi, India. • providing 2G, 3G and 4G services depending upon the country of operation. Airtel is the world's third largest mobile telecommunications company by subscribers, with over 275 million subscribers • It is the largest cellular service provider in India, with 192.22 million subscribers as of August 2013 • Airtel is the Second largest Asia-Pacific mobile operator by subscriber base, behind China Mobile.
!DEA  Idea Cellular, commonly referred to as Idea, is an Indian mobile network operator based in Mumbai, India.  This dual holding by the Tata also became a major reason for the delay in Idea being granted a license to operate in Mumbai. This was because as per Department of Telecommunications
 It was incorporated on 15 September 2000 and took over the business of providing of telecom services and network  It is the largest provider of fixed telephony, largest broadband services provider with more than 60% Market share, and fourth largest mobile telephony provider in India  BSNL is India's oldest and largest communication service provider (CSP)  It had a customer base of 117 million as of January 2014
 It is the 15th largest mobile phone operator with over 150 million subscribers  Established in 2004, it is a subsidiary of Reliance Anil Dhirubhai Ambani Group  Wireless segment  Broadband segment (Internet access operations)  Global segment: national and international long-distance operations (and the wholesale operations of its subsidiaries)  Investment segment: investment activities of the Reliance Group companies  Other segment: customer care and direct-to-home (DTH) activities
Comparison Between !dea and BSNL
• Idea Cellular, commonly referred to as Idea, is an Indian mobile network operator based in Mumbai, India. • This dual holding by the Tata also became a major reason for the delay in Idea being granted a license to operate in Mumbai. This was because as per Department of Telecommunications • Mobile, Telephony wireless broadband • Aditya Birla Group(49.05%) • Axiata Group Berhad(19.96%)
 BSNL is an Indian state-owned telecommunications company headquartered in New Delhi  IT is the largest provider of fixed telephony, largest broadband services provider with more than 60% Market share,  And fourth largest mobile telephony provider in India. However, in recent years the company's revenues and market share have plummeted into heavy losses due to intense competition in the Indian telecommunications sector.  BSNL is India's oldest and largest communication service provider
 On 19 May 2010, the 3G spectrum auction in India ended. Idea paid 5,768.59 crore for spectrum in 11 circles.  The circles it will provide 3G in are Andhra Pradesh, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Kerala, Tamilnadu,Madhya Pradesh, Maharashtra & Goa, Punjab, Uttar Pradesh (East) and Uttar Pradesh (West)  On 28 March 2011, Idea launched 3G services in Gujarat, Himachal Pradesh and Madhya Pradesh. The launch cities were Ahmedabad, Shimla and Indore  Idea currently supports up to 21.1 Mbit/s over 2G speeds of 256 kbit/s
 BSNL paid the Indian government Rs. 101.87 billion for 3G spectrum coverage  As of 2011, BSNL offers coverage in over 800 cities across India  BSNL launched in 2012 a 3G wireless pocket router named Winknet Mf50.  It was released in collaboration with Shyam Networks  Winknet Mf50 enables the connection of multiple devices to the internet using a single sim card.
 Total number of subscribers for Idea stood at 141.84 million at the end of August 2014.  Idea leads all other telecom operators in India in the MNP (Mobile Number Portability) race, with a net gain of 1,031,380 subscribers as on 31 August 2011  Idea also leads all other competitors in having the most active subscriber base, scoring highly on the VLR statistics. Visitor Location Register
 BSNL has started 3G services in 290 cities and acquired more than 600,000 customers.  BSNL goes by the motto "Connecting India, faster  BSNL offers seamless coverage in almost all urban and rural areas of India  BSNL enforces censorship of online content as per orders of Indian Department of Telecom  The Broadband customer base of 3.56 Million customer in March'2009 is planned to be increased to 16.00 million by March 2014
Product Price Place Promotion People Process Physical Evidence 7 p’s
Core product-  Telephone services,  Wireless phones  Internet  Customer care service Augmented product-  After sale service PRODUCT
PRICE  World’s cheapest price rates.  Customer based pricing strategies.  Flexible pricing mechanism  Controlled by TRAI.  Monthly price plans are available.  Rewards on the usage.
PLACE  Service providers now also have customer assistant stores like Vodafone store, idea showrooms etc.  Customers are able to see and handle products they consider to buy.  Telecom service provider has wide and extensive presence even in the remotest areas.  Telecom service provider has Customer Care Touch Points.  Distributors like E.g., grocery stores, chemists, outlet etc.
PROMOTION
!DEA  Nhi Banege ullu aaj se  Start its Promotion last year.  To communicate the value added services.  had low cost costumes, real people.  7 advertisements cost only Rs 3 Crores..  No celebrity endorser - No associated risks and costs.  Every month new ad came.
!DEA ADVERTISING
BSNL  Start Promotion From few years back  To communicate their services  celebrity endorser  Using Same ads for long time
BSNL ADVERTISING
PEOPLE Internal • Employees • House keeping staff Mediator • Agents • Distributors External • Consumers
PROCESS 1 Choose a particular service provider Choose prepaid/postpaid service Get a SIM card information about recharge coupons, validity, talk time & tariff plans
Physical Evidence • SIM cards, Recharge Vouchers. • Service outlets. • Brochures • Data cable • Posters & Hoardings • Office buildings • Data Card
WHAT IS SPCTRUM?  Radio waves are a form of electromagnetic radiation which, like visible light or infrared, make up a portion of the entire spectrum. They cannot be perceived by human eyes or ears, and they are not harmful in the environment. Depending on their frequency (measured in hertz), radio waves can pass through solid objects and travel long distances. This makes them useful for mobile communications, broadcasting and many other wireless applications.
SOME FAMOUS MARKETING CAMPIAGNS  No Ullu banana, is the new Idea! This is the essence of the latest brand campaign by Idea Cellular, featuring its Brand Ambassador Abhishek Bachchan. The ad highlights the power of mobile internet on the Idea network, and how it can empower users to evade unscrupulous situations and people in India.
BSNL  Almost a year since it roped in deepika padukone as its brand ambassador to give it a young and energetic image, the state-owned telecom major, BSNL has rolled out an advertising campaign for its value-added-services (VAS). "VAS is the only area where there is a huge opportunity of making large profit in current telecom market as it helps the players to increase their Average Revenue Per User
3G  3G, short form of third Generation, is the third generation of mobile telecommunications technology.This is based on a set of standards used for mobile devices and mobile telecommunications use services and networks that comply with the International Mobile Telecommunications-2000 (IMT-2000) specifications by the International Telecommunication Union.3G finds application in wireless voice telephony, mobile Internet access, fixed wireless Internet access, video calls and mobile TV.
4G  4G, short for fourth generation, is the fourth generation of mobile telecommunications technology, succeeding 3G and preceding 5G. A 4G system, in addition to the usual voice and other services of 3G, provides mobile broadband Internet access, for example to laptops with wireless modems, to smartphones, and to other mobile devices  4G provider in india  Airtel  Reliance
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