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Uploaded byZarmeen Durrani
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Public relation in society

The document discusses the evolution and role of public relations (PR) across various sectors, highlighting its significance in building relationships and managing perceptions. It covers the historical background from British colonial practices to contemporary challenges, including the impact of technology and social media on PR strategies. Each sector, such as government, education, and healthcare, has distinct PR functions tailored to address specific needs and engage with the public effectively.

Education◦
PUBLIC RELATIONS IN SOCIETY by: Zarmeen Durrani
PUBLIC RELATIONS • Every organization, institution, and individual has public relations . • Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
PUBLIC RELATIONS HISTORY BRITISH RULE The public relations activities, took roots in the beginning of the twentieth century when some British firms used PR techniques to buildup a good image of their organizations and to boost up the sales of their products Earlier, the British Government had established Public Relations offices at the Provincial level to keep the public informed about the official policies, welfare schemes and development plans launched by the government, During the WWII the government decided to set-up an Inter-Services Public Relations Directorate (ISPR) for motivating the natives to join the Armed Forces and, for keeping up the esteem and morale of the soldiers in the British Army. Later,- Press Information Department and the Department of Advertising, Films and Publications were set-up at the center.
MUGHAL ERA Muslim rulers of South Asia subcontinent Had appointed Waqa-i- Nawees (scribes) throughout India for keeping them informed about the opinions of the public and also about the general state of affairs in the country. The scribes worked directly under the ruler and also reported to him on the conduct and general, behavior of the provincial/regional governors/officials, including army commanders
AFTER PARTITION • Pre- dominant number of public relation staff migrated to Pakistan from India. • The government of Pakistan had therefore reorganize and strengthen the professional PR departments. • government in Pakistan recognized the importance for molding the public opinion through public relations.
Role Of Public Relations In Different Sectors PR in Government Sector • Implementation of public policy. • Assisting the news media in coverage of government activities. • Reporting the citizenry on agency activities. • Increasing the internal bond of the agency. • Increasing the agency’s sensitive to its public’s. • Mobilization of support for the agency itself.
PR IN PUBLIC AFFAIRS • Dealing and communicating with government and groups with regard to societal (public) policies, action and legislation. Primary function of PR is to build image of public sector companies and tell the world about contribution made towards the economic and social well being of the people.
PR IN EDUCATIONAL INSTITUTES • Public relation officer informs and assists board administrators with news media and community matters. • Writes news releases, media advisories, newsletters, speeches and promotional scripts for radio and television. • Serves as staff coordinator for public relations and special events coordinator for the school • Serves as spokesperson for the school division and responses to media and public requests for information • Plans campaigns and strategies for new students and parents • Monitors public and media perception of the school • Represents the school at different events. • Maintains online presence of the school through • Improving internal relations • Maintaining positive relations with the alumni.
PR IN POLITICS • This involves attracting attention and interest of the people towards the party, As well as raising the level of awareness about the party and its leaders. • PR in politics is employed to convey information and shape political opinion. • It plays the most important role in Election strategy, ticket distribution, party funding, points to be taken in speeches, many more things depend on public relation of that party.
PR IN HOSPITALS • Building a brand for a hospital and managing its reputation are two important aspects of public relations. • Moreover, public relations can and must maintain a prosperous inter organizational climate–the relations within investors (fund raising activities), public authorities, nonprofit organizations and other similar institutions. • Last, but not least, public relations deal with the internal dimension of the communication system like Members of the system are happy and satisfied with the organization or not
PR IN DEFENCE • The Directorate of Public Relations (DPR) acts as the ‘Gatekeeper’ of information. It is the only authorized channel of communication for disseminating information about the programmes, policies and activities of the Ministry of Defence • DPR prepares plans for publicity during operations and emergencies. • It also provides feedback on the reaction in the media to the programmes, policies, and activities of the ministry and armed forces. • DPR acts as media advisor to the ministry of Defence including the armed forces
PR IN ORGANIZATIONS • Public relations professionals shape an organization's image. They build the brand, spread the organization's message and minimize the effect of negative publicity. Non-profit • Non-profit organizations face many challenges due to limited funding. In this sector, it is important for PR professionals to use Social Media to engage and inspire your audience, as it is cost effective.
Fashion • It is the PR professional’s duty to ensure that the brand is being presented in the best way possible. • PRO gains brand exposure by communicating with editors, talking to celebrity stylists, booking shoots, attending events and fashion shows etc. Entertainment • An entertainment PRO will meet many famous celebrities, make useful contacts. In this sector, it is their job to get the client’s name and face in front of a waiting audience. • PRO expected to set up interviews and manage information about the celebrity to the public.
Sports • The PRO is responsible for setting up radio sports show interviews, appearances, dealing with issues and crisis management in a prompt manner, publishing player’s bios and providing constant updates to their client’s audience. Food & Beverage • In the Food & Beverage sector, PRO are responsible for a variety of duties like, launching new products and ensuring constant media coverage for brand favorites. • Responsible to manage TV, radio, blogs, websites and magazines buzzing for your client’s products.
CHALLENGES OF PR Credibility • Through most of the twentieth century, Public Relations Officers had to work hard to gain access to media outlets. This meant editors at those outlets tended to screen PR messages for accuracy, professionalism and quality. • In the twenty-first century, anyone with an internet connection can get a message out in seconds. This has resulted in a lot of exaggeration, boasting and untrue claims that hurt the credibility of promotions that utilize PR.
Multiple Channels • The days are gone when television, radio and newspapers were enough to reach your audience. Nowadays, we have multiple channels of communication Measuring the impact of Social Media • It’s simple to spread the word on the various social media sites. What’s difficult is measuring the impact of using social media. For example, Facebook users often object to Advertising and PR messages that appear on their personal pages. PR messages may be dismissed and ignored.
Two-Way PR • A public relations message was once a one-way effort. In the twenty-first century, the target audience can reply to the messages immediately. • PROs must monitor social media responses to see if they are positive. This means they must be prepared to alter their message as they get feedback from their target audience.
PROSPECTS OF PUBLIC RELATIONS Rise of Technology • Technology is evolving rapidly; there will certainly be more focus on online content. • there will be a change of approach from public relations in the form of writing content, to a real-time relationship, because that’s what technology is making available. Visual Aspect • Now it’s all about images, videos, and GIFs. • The future of public relations is more visual than ever before. Also, PR experts have to keep up with popular trends and even viral trends. SEO is the future • learning new skills is the best way for you to stay on top! Staying in touch with the newest trends is crucial for anyone WP Full Care working in PR. • There are professionals like who can take care of a Word Press site, so that you, as a busy person can both have a website and SEO friendly content.
Customer focus • A customer-focused structure is now the priority of any company. Traditional PR professionals have had a bit of a shift in their mindset since the dawn of the internet era. • The future is going to be more about quality than quantity of engagements. It’s important to focus not only on what the blogger or influencer wants to write but what the consumers are hoping to read. More meaningful relationships • Public relations professionals make connections on behalf of companies regularly. But, it’s important to measure those relationships, not just coverage, as the future will require those relationships to be more meaningful. • That further means that those connections will have to be made with a result in mind on both sides.