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Public Relations

This document provides an overview of public relations, including definitions, characteristics, tools, and the role of nurses. It defines public relations as a two-way communication between an organization and its publics to help them adapt to one another. The functions of public relations are to evaluate public attitudes, influence customers, build positive images, and communicate organizational goals. Nurses can play a role by handling communications, interacting with stakeholders, writing publications, organizing events, and gathering patient data to inform management. Overall, public relations is important for maintaining an organization's reputation and brand through effective external communication.

KUSHA BHAU THAKRE NURSING COLLEGE, BHOPAL Presentation on - PUBLIC RELATIONS Guided By- Presented by- Prof. Shikha Shrivastava Ms. AkshayKumari Jhala Vice Principal M.Sc. Nursing HOD (MSN) FinalYear
DEFINITIONS  According to Edward Bernays- “The public relations counsel is the agent working with both modern media of communications & group formations of society in order to provide ideas to the public consciousness.”  According to PRSA (1982)- “Public relations help an organization and its public adapt mutually to each other.”
 According to Herbert M. Baus- “Public relation is a combination of philosophy, sociology, economics, language, psychology, journalism, communication & other knowledge into a system of human understanding.  According to- Public Relations Society of America (PRSA) in 1988 “Public Relations help an organization and its publics adapt mutually to each other. The essential functions of Public Relations include research, planning, communications dialogue and evaluation.”
Characteristics of public relations OBJECTIVE Message Targeting
He is an authorized and adequately trained person who deals with the external agencies, delegating certain functions to others at appropriate level and work as an communication / media specialist.
QUALITIES OF PRO  Abundant common sense  First class organizing ability  Good judgment & Objectivity  A lively inquest mind  Imagination  Infinite capacity of taking pains  Willingness to work long inconveniencing hours  Resilience to write good English  Pleasant voice & ability to speak in public.
Needsofpublicrelation  Promoting goodwill  Promote a product or service  Counteracting negative publicity  Lobbying  Combating rumors-  Confront and disclose facts in media  Give the positive side of the story
Tools of Public Relation  Public speaking  Trade shows  Propaganda  Promotions  Product placement  Sponsorship  Employee relations  Strategic partners  Community relations
Contd..  Press releases  Newsletters  Blogging  Social media marketing
It is the spreading of information to gain public awareness for a product, person, service, course, or organization.
Also called as “two- way-street” approach to public relations, in which public relations consist of helping clients listen as well as communicate messages to their publics.
FunctionsofPR  To evaluate and measure attitudes, opinions, and sentiments of the public towards your organization.  To influence customers and their buying habits.  Community relations- To bridge the business/ community gap.  Employee relations- To maintain employee’s goodwill.  To solve the problems arising from attitudinal change.
 To build up a positive image .  It also helps in developing trust and co- operation.  Public relations can mark the impression.  Public relations practices also help to provide information about the organization.  It also helps to communicate a message that coincides with organizational goals .
NURSES ROLE IN PUBLIC RELATIONS  A nurse is responsible for handling internal & external communications.  Public relations specialists interact with physicians, nurses, managers, patients, etc.  They have to write for publications and handling media calls, as well as creating other material that promote services.
 The nurse makes plans that highlight various aspects of an organization.  The nurses may organize events between the organization and the public.  Public relation specialists must be highly organized & able to deal with varied situations.  She must have a good attitude, skills, quickness & positive behavior.  She gathers the data from patients and interpret this to the management.
Conclusion  A PR or public relation is nothing but the practice of protecting as well as enhancing the reputation of any particular organization. In today’s world of fierce competition, where every organization strives hard to work toward its brand image, public relations have become the need of the hour. It is essential for every organization to communicate well with its target audience. So, the public relation goes a long way in maintaining the brand image of an organization.
BIBLIOGRAPHY  Edward Bernays ‘The New Propagandists’ Newyork: Liverlight, 1928  Grunig, James E. Hunt, Todd Managing Public Relations, 6th edition, 1984  Jenson Zhao Encyclopedia of Business 2nd Edition  Neelam Kumari A Textbook of Management of Nursing Services & Education S. Vikas & Company, PV books, 4th updated edition, 2013 Page No. 307-314.  http://education.yahoo.net/articles/howamastersdegreecanhelpyourcareer.htm  http://money.usnews.com/careers/best-jobs/public-relations-specialist
Public Relations