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Uploaded byZarmeen Durrani
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Impact of media on global village

The document discusses Marshall McLuhan's concept of the global village and how various electronic media like television, the internet, radio, and phones connect people worldwide. It outlines both positive and negative impacts of modern communication technologies. Positively, they help spread awareness, bring people together, enable cheap communication and research. However, they can also influence unhealthy choices in children, change opinions in harmful ways, and expose children to inappropriate content.

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By Zarmeen Durrani
The world considered as a single community linked by telecommunications
 Television.  Internet.  Radio.  Telephones.  Cellular phones.  All electronic media.
The Canadian communications theorist and literature professor of 20th century. He presented the concept of global village in 1970.
 Helps in getting awareness about the world.  Helps in bringing the world together.  Cheap way of communication.  People know what is wrong and right.  Helps in research and analysis.  Entertain people.  Advertisement has been made very easy.
 The Food Advertisements children see on TV influence them to make unhealthy food choices.  IT Can change opinions about our country and foreign countries because they have access to people and this gives it a lot of strength.  We Believe in what media projects to us. We change our minds according to the information provided through it.
 The Common man gets the latest national/international news within a fraction of seconds.  The Media helps common people to exchange information and it acts as a common platform.  Let public to take part in social events.  Helps TO Exchange information internationally.  IT Should represent the public and should speak for them.
 Some Bogus news given in the newspaper may raise blood pressure and create negative feelings in the mind.  The Children get immense pleasure in playing video games and they spend hours together before computer, surfing through internet.  High Dependence of children on Google and Wikipedia.  Easy Availability of adult content on internet