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Marketing

The document discusses various marketing strategies used to promote the horror film The Descent. It analyzes the trailer, poster, billboards, pricing, changes made after the London bombings, and the movie's website. The trailer uses tension-building techniques like increasing pace and heartbeat sound effects to draw viewers in emotionally. The poster features quotes, horror elements like blood, and references to successful similar films. Billboards add mystery through poor lighting and hints at the film's narrative. The marketing campaign was altered after one of the film's posters was on a bombed bus. The website provided promotional materials, purchasing options, and production details to further engage audiences online.

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Marketing Trailer The trailer of the decent does not revel any of the backstory, this is because it is not interesting and has not s much movement. Also the lack of the action, suspense and horror in the first hour of the movie does not allow for the trailer to be visually exciting. Because of the use of action it make the movie seem also more action packed and shows the movie to be more of an monster movie than the split of survival and monster movie that it is. Also the use of graphics and transitions is effective because it shows the stages of fear in an survival situation using words such as ‘claustrophobic and hallucinations’ this for a raise in heart beat and gets the viewer emotional involved with the trailer and therefor is more likely to view the movie at the cinemas. Also the use of key dialogue conveys another sense of fear and allows for a better interaction. Also the pace of the trailer gets faster as the heartbeat gets faster and ends on a flat line that ultimately shows that people are going to die by the end of the movie. Finally the trailer is very fast paced with lots of movement keeping the viewer on edge and waiting to see what happens next that compacts the majority of the movies action in to one segment. Poster The poster that has been used by the producers of the decent is effective because of the use of quotations and comparisons to get the viewer interested and engaged. Also the use of the colours red and black show the darkness of the movie and how blood is the major horror effect used in the decent frequently therefore makes sense to use it use it in there poster and shows how blood and death is a major them in the movie. Also the use of the creations that have came before ‘saw and hostel’ show what they have created and how successful their other movies where and suggests to the viewer that the decent will be the same if not better than this movies. Billboard The billboard shows very poor lighting adding mystery to the dark pulling the viewer into the board. Also looking for movement and add to the fear element of the billboard. Also the light of in the distance shows that there is hope but it is out of reach linking to the narrative of the movie in several ways. Also the use of emotional words like terror and the decent in blood wand a text effect that makes it look like it is falling apart like the rocks in the movie links and is a slight hint to the movie Gower.
Price To view this trailer there is not a price implication this is because it is mainly shown on TV and online video sites although there will be a cost if you have seen it at the cinemas. This it different however to other forms of media such as posters and thing because you have to but the DVD or something physical to get the graphic you want such as posters or leaflets. The cost can be anywhere form 5 to 10 pounds. Campaign change The descents promotional campaign was changed after the London bombings, this was because the bus that was tragically destroyed had one of the descents posters on the side of it, and through moral obligations they decided to change the image because of the movies narrative and what happened on that day. Website The decent website hold also of information about the movie. Also the promotional aspect as well as thing like the ‘trailer and the adapted poster. Also the use of gallery can further more images of the movie and its production and the release date on the 4th of august 2005. This also shows how and where you and buy the DVD and how it is ‘OUT NOW’. Finally the decent website is online and can be easily accessed and will have much more people to access it now but at the time was not as well publicised because of the internet not being a as main stream.