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Marketing

The trailer for The Descent uses suspenseful music and graphics to build tension without revealing details about the plot. It shows quick glimpses of action, monsters, and the female protagonists in danger to portray the film as a scary thriller rather than just a survival story. The poster depicts a bloody character looking for an escape from the cave as a crawler lurks in the background. After terrorist attacks that occurred underground, the film's marketing campaign changed the poster design out of respect for victims. The website provides information about the film, cast, and ways to watch the trailer or purchase tickets.

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Marketing Trailer In the trailer of The Descent, it does not mention any of the backstory about the film, this is because the start of the film is very boring and there isn’t anything interesting to be in the trailer besides the crash of Sarah’s husband and daughter but they forget about that in the film. The use of action in the trailer shows the audience that the movie is more of a scary action packed film instead of a survival and monster movies type of film, which it is. The suspense in the trailer shows that it will have jump scare moments such as when the crawler jumps out behind Juno when Sarah thinks she saw someone. The use of graphics in the film are very effective because it shows the stages of horror in the film and shows what the girls are going through e.g. “claustrophobia” and “hallucinations”. It also says it is the best thriller since alien, so this would give the idea of the film being a film similar to alien, being scary and a survival type of film, the Descent also included the text to say, if you liked alien you should come and watch the Descent because its very similar and the alien is a well known film. The sound of the heart beat effect shows the film to include a lot of suspense in the film as well as the trailer. There is a lot of movement in the trailer to show the film is not a boring film and is action packed with a lot of blood, gore and guts. It also shows a lot of the fights between the girls and the crawlers to show they are fighting and trying to survive against an unknown creature, which they want to find out what it is. They do see a glimpse of the creature when they see it jump out behind out Junos’ back in the trailer and would want to see more of it. It only shows the girls in the cave being dark and scary, this shows that they are underground in need of help and it shows that being in the dark, there is not way out and they try to use as much darkness they can, this is why they use the flares as the are moving forward to create showdown also showering the cave in a red light, the red light around the cave represent blood, and it means it going to be the girls blood, they also use night vision cameras so they can’t see the full image of the screen so it creates the suspense of something about to jump out at them. To watch the trailer you wouldn’t have to pay but you would have to pay for the internet connectivity you are using. You would also have to pay to see the movie in the cinema, varying the cost by how many people you take or if you watch the movie online you would also be paying for the internet and you pay for the movie if you purchase it on DVD, Blue-ray or 3D movies. Poster The poster shows the close up facial expression of the character in the bottom right of the poster, it shows that she is cut and has a lot of blood on her head, eye and lips. The blood and cuts on the poster show that there is a lot of blood and gore in the film and shows the audience there is a death in the film. In the top left there is glimpse of light illuminated the characters face on the bottom right corner. This shows that is a way out of the cave but out of reach for the characters. In the top left you can see a crawler hiding in the wall, this shows that if you want to find a way out the cave you cant leave without a fight, you will have to get through the crawlers to get out. The character in the bottom right is also looking the other way show
that she is looking for a way out, or there is something coming after her. Billboard The billboard is very similar to the poster. They are changed and adapted the darkness of the photo and extended the width to make it even larger and more inviting so more people can see it. The text has been moved so they are next to each other. Campaign Change During the making of the Descent there was a campaign change after the 77 attacks. Unfortunately of the side of the bus that had been attacked there was a poster of the Descent on it. The underground train that got attacked trapped people “underground” and the film of the Descent were people that were also trapped “underground”. To show respect they changed the style and design of the poster so it doesn’t remind the audience about the attack. Website The website of the Descent shows us an intro to the film then the new official image for the film, with the title of the film and the slogan which reads “Scream your last breathe” with the release date of the film in cinemas. On the website it gives the option to download the film, watch the trailer, gallery, the cast etc. It gives you information on the website about the company of the Descent and information about the studios where it was casted. On the bottom left it shows the age restriction of the film so you know what age it you have to be to watch the film. It also shows you that the DVD is out now by showing a photo of the DVD on the left part of the website.