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Uploaded byAdam Davison
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Bladerunner 2049 / Seven Trailer analysis

The document analyzes the cinematography, editing, tone, and themes presented in a movie trailer. It discusses the use of bright colors against dark backgrounds to draw the eye, as well as conventional editing techniques. Close-ups of the stars are used to promote their roles. Through its dark visuals and narrative, the trailer establishes a tense, thriller tone. Recurring themes like outfits and a pistol are referenced. The pacing is slower than a typical trailer, allowing more time to explore messages.

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Throughout the trailer, the cinematography has a few reoccurring themes. Lots of rain, the protagonists are often seen in the same outfits. But the most apparent one to me was the bright/neon colours on a dark background, as if the director is trying to drag our eyes towards it and make us notice it, I think it is especially powerful in this trailer though as it helps the audience understand which way the narrative is heading.
The editing is done rather conventionally in this trailer, a wide variety of shots has been used and the editing is very neat and traditional to a thriller trailer. There are a few cases of cuts to black in the trailer, or very quick cuts to black showing a video as almost stop motion. This provokes excitement in the audience and created an exciting and mysterious feel to the trailer. The editor also used many close ups of Brad Pitt and Morgan Freeman, this will have been done to remind the audience of the star roles in the trailer.
Tonally, the film is so easy to visualise as a thriller. The mix of dark visuals and narrative really pushes a dark and tense narrative. The tone Fincher tried to present was very obvious through the use of mise-en-scene and cinematography. - Voice Over - Choppy and quick editing - Use of slight hints in narative to push the trailer forwars - Dark Visuals
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All the way through the trailer is littered with reoccurring themes There is wide use of the classic Bladerunner pistol, this gives fans of the original some connection instantly to the film. There is also lots of use of the colours yellow and pink (in massive contrast to the blues and greens of the original film). This gives the film a nice aesthetic and looks very appealing to the audience, they are also two colours you wouldn’t exactly expect to see in a thriller, but does give a good effect to the trailer.
The trailer is quite against the grain in terms of its not as quickly edited as an average normal trailer, which I personally enjoy more and think I will try to go for over a quickly edited piece. I think this because it helps the messages I hope to present get over to a wider audience easier whilst allowing me to dwell on certain parts of the trailer more
The film was obviously trying to explore similar tones to the original film. The tone was set through this films exciting use of visuals and mix of narrative peaks and troughs, and lots of obvious three dimensional character moral dilemmas. The trailer also plays out much slower than conventional thriller trailers, this sets the bar for the pacing in the exceptionally long final cut of the film, this trailer lays out everything the audience needs to know before settling down to watch it. - Guns - Interesting visuals - Superstar Actors - Spaceships (sci-fi) - Robots (sci-fi)