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GOVERNMENT AND PRIVATE ORGANIZATIONS OF PR

The document discusses the role and importance of public relations (PR) in both government and private organizations, emphasizing the need for effective communication between these entities and their public. It highlights PR's historical evolution, its function in promoting understanding, and its significance in enhancing organizational image, especially during crises. Additionally, it delineates the specific strategies and tools used by NGOs to foster public engagement and support their missions, while adhering to ethical standards.

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ADVERTISING AND PUBLIC RELATIONS DEPARTMENT OF MASS COMMUNUCATION-III SUBMITTED BY: LAIBA ISRAR SHEIKH SUBMITTED TO: MAM NAGINA BASHIR ROLL NO: 17271516-033 15/10/2018
GOVERNMENTANDPRIVATEORGANIZATIONSOFPR PUBLIC RELATIONS “Public Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between on organization and its publics.” ORIGIN OF PUBLIC RELATIONS Thomas Jefferson (1807) used the phrase "Public relations" in the place of "State of thought" while writing his seventh address to the US Congress. During the time of First World War a central publicity board was set up at Bombay (now Mumbai) for disseminating war news to the public and press. After Second World War the Public Relations activity gained importance both privates as well as Government started Public Relations campaigns. NEED FOR PUBLIC RELATIONS Investing on Public relations will help the organisation to achieve its objective effectively and smoothly. Public Relations is not creating good image for a bad team. Since false image cannot be sustained for a long time. Though the organisation productor services are good it need an effective Public Relations campaign for attracting, motivating the public to the productor service or towards the purposeof the programme. It is not only encourage the involvement from the public and also resulting in better image. An effective Public Relations can create and build up the image of an individual or an organisation or a nation. At the time of adverse publicity or when the organisation is under crisis an effective Public Relations can remove the "misunderstanding" and can create mutual understanding between the organisation and the public.
ROLEOF PR IN GOVERNMENTORGANIZATIONS For public relations firms, an effective government relations strategy is an important piece of doing right by their clients. Such strategies can help build relationships between businesses and legislators, secure funding, and provide laws and legislation that can positively impact an organization. Public Relations involves interactions and communications between various organizations and the public. This includes:  anticipating and interpreting public opinion  researching programs of action to educate the public  setting objectives and plans to convey a particular message A logical part of communicating with the public also involves communicating with the public about legislative policy decisions; conveying an organization's responsibilities as it relates to those policy decisions; and having an opportunity to influence and change public policy. As such, a strong government relations practice is essential to the public relations umbrella of any communications organization. Government Public Relations specifically focuses on how an organization interacts with the government and its various branches and officials. This is the area of public relations that helps build relationships and positive interactions between an organization and government officials. Government relations relies heavily on communicating about regulatory issues, one-on-one conversations with government representatives, and lobbying efforts on behalf of a group or organization. IMPORTANCE Communications organizations have a responsibility to their clients to be well-versed in all areas of communication, including positive interaction with government agencies and officials. Forbusinesses of any size, navigating government circles can be a tedious and confusing process. Communications agencies can help circumvent some of those struggles for clients. A good government relations practice should be able to:  Represent a client and their interests from a wide variety of industries  Provide knowledge in legislative developments  Offer targeted messaging to reach government agencies and officials  Conductdirect lobbying on behalf of a customer's concerns
 Build relationships with key government officials  Implementation of public policy.  Assisting the news media in coverage of government activities.  Reporting the citizenry on agency activities.  Increasing the internal cohesion of the agency.  Increasing the agency’s sensitive to its public’s.  Mobilisation of supportfor the agency itself. NATIONAL OBJECTIVES The basic function of the government Public Relations department / agencies is to provide information, education/instruction to the citizens. The effort should also motivate the people directly or indirectly, to discharge these functions in a meaningful and purposeful manner, it is necessary that the Public Relations Department / wing should be clear about the broad objectives which guide their work. The national objective should be non-political, non-controversial, and on which there should be a national consensus. The objectives should further the interests and the well being of the public as a whole and promote the many sided development of the country. The objectives should be long term ones and need not necessarily change with political vagaries. ROLE OF PR IN PRIVATE ORGANIZATIONS Private Organizations are organizations from civil society who are proposing solutions for society’s problems. They provide an important part of social, educational, cultural and welfare services that community felt as necessary in terms of development and its functionality. Thus, non-profit sector involved in solving critical problems for society respectively those not receiving sufficient attention from corporatefor profit or institutions of government administration. PUBLIC RELATIONS WITHIN PRIVATE ORGANIZATIONS Public relations serve to establish and maintain a climate conducive to communication, understanding and cooperationbetween an organization and its public. Public relations activities at non-governmental organizations differs from other sectors, in terms of persuasive components of at least five reasons:
 to communicate and transmit reliably messages relating to activities, initiatives, projects under the participatory citizenship, solidarity and altruistic;  to create conditions for social adhesion which programs and action oriented to community and people;  to capture attention and interest policy and administrative makers to promote programs to supportideas and projects that advocate;  public relations activities are not subject to the existence of endogenous crisis by non-profit organization but are caused by external factors objective in case content for the NGO campaigning in public;  primary mission of public relations achieved for the benefit NGO is to encourage social participation around the ideal of sustained public without ignoring the other dimensions of organizational public relations (reputation, credibility, transparency, adherence). As regards credibility and honesty of government organizations, the role of public relations gained importance. Consequently, public relations can not be excluded from activities involving fund raising from outside the organization. Public relations is the need for NGOs to maintain a close relationship with the public to achieve its objectives. Foundations and charities organizations use the campaign to raise funds and acquire their advanced methods of lobbying in collaboration with government institutions. Regardless of the operating field, issue of promoting and maintaining social trust are major targets for non- governmental organizations and to achieve these goals will present various strategies for public relations. The role of public relations is to target well-defined objectives for non- governmental organizations such as:  develop communication channels between the organization and beneficiaries;  to win public acceptance for the organization's mission;  create and maintain a favorable climate for fund raising;  to ensure and maintain public interest in the organization towards the mission;  inform and motivate organizational staff involved (employees, volunteers, board members). Public relations tools at a nongovernmental organization may use are varied:  PRESS RELEASE: Press releases advantage organization that allows them to create positive publicity through the media. The only risk which have this press release is that the company d’onthave certainty that the subject
appears in the press. Also shall appearing in news media be interpreted freely, which could distort the original meaning.  STORIES:An organization can not write a story or an article for print media and can not do a story for television, but may invite journalists to carry out an exclusive story about the event that the company considers it extremely important. This tool is advantageous in that it is much easier to control.  INTERVIEWS ANDPRESSCONFERENCES: Press conferences have an air of importance and credibility that used the media means to present information on the organization.  CREATINGEVENTS:Enables raising funds from various companies by engaging in such actions designed to create a positive image among the public. PRIVACY POLICY AND ETHICAL PRINCIPLES Public relations specialist must comply with confidentiality rules and principles of morality and for transmitting information in connection with work done by nongovernmental organizations such as:  to supportcommunication networks of nongovernmental organizations and their external environment, emphasizing transparency in the relationship with the media;  to protect privacy of those who benefit from services offered by nongovernmental organizations; provide concreteinformation from reliable sources and authorized. CONCLUSIONS Public relations help create an environment conducive to combining the public interest by volunteering and philanthropic supportcoming from charitable organizations. For the nonprofit sector, public relations construct, maintain and ensure the functioning of raising resources to meet social objectives of the organization. Regardless of how the act and differences between them, all nongovernmental organizations involved in fundraising, mobilizing volunteers and various supporters, organizing special events, have an active role in the media and administers a headquarters. Activities begin to differ greatly in terms of actions that NGOs operating in different areas are involved. Theseareas ranging from human rights protection, children, environment, animals to spread the peace in the world.