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Welcome!
TDWI Sydney Chapter
March, 2015
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The Data Warehouse Institute (Australian Chapter) is the premier source for BI and Data Warehouse thought leadership in
Australia. This special interest group continues to attract a strong following from senior IT professionals in leadership,
management and technical positions.
TDWI Australia hosts regular member focussed technology meetings on a range of topics within the BI and MDM space.
Using real life examples from our member base or from vendors and delivery partners – we strive to deliver proven thought
leadership in helping technologists make informed decisions.
TDWI member meetings attract a wide range of professionals with a vested interest in BI and MDM themes.
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Today’s Agenda
5.30pm Welcome – TDWI Australia
5.35pm Presentation – Patrick Spedding
Business Intelligence - A Self-Service Future?
6.30pm Refreshments and Networking
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Welcome to Patrick Spedding
Presenting
Business Intelligence - A Self-Service Future?
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Business Intelligence
- A Self-Service Future?
Patrick Spedding
Managing Director, BI R&D
Rocket Software
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Agenda
What is Self-Service Business Intelligence?
Key drivers towards Self-Service Business Intelligence
The issues with traditional BI
Evolution of Analytics and Mobile: the new Sweet Spot
How this shift has impacted roles/organizations
Imperative elements for Self-Service offerings
© 2014 Rocket Software, Inc. All Rights Reserved.
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Digital Disruption: The Future of BI
“By 2017, most business users and analysts
in organisations will have access to self-
service tools to prepare data for analysis.”
© 2014 Rocket Software, Inc. All Rights Reserved.
Gartner
“Managed BI self-service will continue to
close the business and technology gap.”
Forrester
“Visual data-discovery, an important enabler
of end user self-service, will grow 2.5x faster
than the rest of the market, becoming a
requirement for all enterprises by 2018”.
Forbes
The balance of power in the BI and
analytics sector is shifting from IT to
general business users.
But what does the democratisation of
BI mean for business?
What are the opportunities,
challenges and pitfalls?
And who are the real winners and
losers?
One Thing is Clear
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9© 2014 Rocket Software, Inc. All Rights Reserved.
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Digital Reinvention
© 2015 Rocket Software, Inc. All Rights Reserved.
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Shift from Cost Reduction to Growth/Transformation
© 2015 Rocket Software, Inc. All Rights Reserved.
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Individual-Centered Economy
© 2015 Rocket Software, Inc. All Rights Reserved.
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The Mobile Transformation
© 2015 Rocket Software, Inc. All Rights Reserved.
141414
“Given the remarkably fast pace of innovation and change, if
you’re not focused on speed, you’re dead in the water.
Creativity without speed is useless. Old rules and standard
operating procedures don’t lead to innovation”
Speed
“Today’s markets demand speed. Speed trumps all else.”
(Nolan Bushnell “Finding the Next Steve Jobs”)
© 2015 Rocket Software, Inc. All Rights Reserved.
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Traditional Enterprise Analytic Architecture
Copyright @ 2012 See-Change Solutions15
Analytical Structures
Modeling Base Tables
Scoring Base Tables
Analytical Mart
Warehouse
Exploitation layer
Data Integration
Transformations
Appliances
Structured
SAP
Mainframe
PSoft
Windows
Semi-
Structured
Other
Sources
Un-
Structured
Real
Time
High
Volume
Batch
Web
Services
Message
Queues
Data Management LayerData Preparation Layer
OLAP
BI
Analytics
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Typical Information Architecture – A ‘Hoarding’ Culture
Slow data stifles innovation…16
Analytical Structures
Modeling Base Tables
Scoring Base Tables
Analytical Mart
Warehouse
Exploitation layer
Data Integration
Transformations
Appliances
Structured
SAP
Mainframe
PSoft
Windows
Semi-
Structured
Other
Sources
Un-
Structured
Real
Time
High
Volume
Batch
Web
Services
Message
Queues
Data Management LayerData Preparation Layer
OLAP
BI
Analytics
Flex
171717
We have lots of data… but are
we making better decisions??
© 2013 Rocket Software, Inc.
Data Sources
ERP
SCM
CRM
Data
Warehouse
GL
GL
GL
Reporting And is this the result?
Design and development issues
Complex macros and formulas used
to manipulate and derive calculation
Data integration and quality issues
Wrong data or wrong time
Manually intensive and slow processes
Data integration, error checking,
progress checking, aggregation
Invalid access and fraudulent usage
Limited auditing and controls
“Hidden cells”
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A/NZ BI Survey - Results
Copyright @ 2012 See-Change Solutions
Yes:
No:
89.94%
10.06%
*Sample size = 228
Q: Are any of your existing query &
reporting processes carried out using
spreadsheets?
185
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Yes (89.4%)
No (10.4%)
87
133
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Able to create
(38.16%)
Rely on others
(58.33%)
Able to create
Rely on others
No ability to create
Q: Are business users across your organisation
able to create their own ad-hoc reports, or do they
rely on others to amend/change existing reports?
38.16%
58.33%
3.51%
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The Double Revolution of Mobility and Analytics
© 2015 Rocket Software, Inc. All Rights Reserved.
20© 2015 Rocket Software, Inc. All Rights Reserved.
The Evolution of Information Gathering and Analysis
21© 2015 Rocket Software, Inc. All Rights Reserved.
The Evolution of Information Gathering and Analysis
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The Evolution of Information Gathering and Analysis
© 2015 Rocket Software, Inc. All Rights Reserved.
23© 2014 Rocket Software, Inc. All Rights Reserved.
24© 2014 Rocket Software, Inc. All Rights Reserved.
252525© 2013 Rocket Software, Inc.
"There's a great democratisation of data going on. Rather than
the numbers belonging to the experts, they belong to all of us -
and data journalism is part of that reclaiming of the facts."
1) This is a dataset
2) Here’s another
3) Here are some tools
NOW GO BE SELF-SERVICE”
“Anyone can do it. Data journalism is the new punk”
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User Experience Driven Innovation
272727© 2013 Rocket Software, Inc.
 Kanso – Simplicity
 Elimination and omission
 Shizen – Naturalness
 Restraint: refinement over elaboration
 Shibumi – Elegance
 Elegant simplicity and articulate brevity
Self-Service = Simplicity
“The simplest way to achieve simplicity is
through thoughtful reduction” (John Maeda)
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Buyer/User Profile
• Excel Savvy, mastering all
functionality from pivot tables
to complex function support
• Well-versed in data and
knows what enterprise
systems they need to access
for each business need
Pain Points
• Needs an easy to use data
prep tool to easily connect to
and enhance data
• Looking to replicate excel
functionality within
dashboards
Persona Profiles & Pain Points
© 2015 Rocket Software, Inc. All Rights Reserved.
Buyer/User Profile
• Believes in analyzing data to
support business decisions.
• Reputation is on the line,
needs to be able to make the
right business decisions.
Pain Points
• Needs a quick and easy way
to access all the data
sources required.
• Wants a simple tool that
allows creation of
dashboards at a moment’s
notice.
Influencer Profile
• Burdened by demands of
users throughout the org
requesting visualizations.
• Cares about system/data
reliability, scale, security and
worthiness
Pain Points
• Wants flexibility to run on-
premise or in the cloud, one
that’s easy to administer
• Doesn’t want to hire more BI
focused support staff
C-Level Exec & Line of
Business User
Business Unit Controller,
Business/Financial Analyst
VP/Director of IT, Director
of System Operations
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From Complexity to Clarity
© 2015 Rocket Software, Inc. All Rights Reserved.
A Business Intelligence Solution for Line of
Business Managers and Senior Level Executives
who need an intuitive, self-service offering
that empowers them to access any data and create
visual interactive dashboards
that expose trends, outliers, historical details, and
information
so they’re equipped to share information and make
better, more informed business decisions.
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End-to-End Self-Service Data Discovery
© 2015 Rocket Software, Inc. All Rights Reserved.
Business Need
• Connecting disparate data across the enterprise
• A single solution for enrichment & discovery
• No time for data warehouse development
• Access to siloed desktop sources
From Desktop to
Relational, MultiValue,
Mainframe, OLAP, and
more
No need to purchase
additional products
Business Need
• Intuitive environment to create dashboards
• Easy and quick data exploration & analytics
• Business user solution
• Views for trending, outliers, comparison
• Proactive notification of issues
Self-service, Guided
navigation, Drag-and-
drop dashboard
creation, One-click
drilldown to pinpoint
focused data
Proactive pre-built
analytic functions
Auto Alerts for
proactive action,
Intelligent Filters
Business Need
• Easily share data views with team
• Instant and live discussion within data portal
• Ongoing communication on issues
• Share with individuals, team, internal and
external
• Templating for reuse and easy adoption
Instant messaging,
share dashboards,
personal & team
annotations
Create and share
dashboard templates
Share & Collaborate
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Guidance for BI and Data Discovery
Decision Makers
© 2014 Rocket Software, Inc. All Rights Reserved.
• Recognise that bring-your-own BI tools is an unstoppable movement (similar to
BYOD) and will require IT, line of business, and analytics groups to collaborate
closely while recognising each other's core competencies
• Deploy fit-for-purpose tools to address different BI and analytics use cases such
as performance management, operational intelligence, and visual discovery and
exploration
• Instead of development of BI/analytics assets, IT should focus on data
governance, security, training, and vendor management
Source: IDC DAT-A-GLANCE “Self-Service BI and Data Discovery, March 2015
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Questions?
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Thank You!
Patrick Spedding
Managing Director, BI R&D
Rocket Software
Connect with me.
psedding@rs.com
@spedding
Thank you Patrick Spedding.
Thanks to IAG for hosting this evening’s meeting.
Please stay and enjoy some time to catch up with
friends and colleagues.