The document outlines the importance of establishing a Business Intelligence Competency Center (BICC) for effective business intelligence (BI) operations and support across an organization. It discusses the current limitations in BI deployments, such as insufficient expertise and lack of best practices, while proposing a future state that emphasizes holistic growth and strategic staff augmentation. Key components and roles necessary for a successful BICC, as well as methods for training and developing BI capabilities, are also detailed.