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Swacch Bharat Abhiyan BY KARTIK PARASHAR

Swachh Bharat Abhiyan is a national cleanliness campaign launched by India's Prime Minister Narendra Modi on October 2, 2014, aimed at cleaning urban areas and eradicating open defecation by 2019. The campaign involves extensive public participation, including government employees and students, with emphasis on constructing sanitary latrines, promoting awareness of sanitation practices, and educating the public. Key success stories illustrate significant improvements in sanitation and water accessibility in various villages across India.

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SWACCH BHARAT ABHIYAN • Swachh Bharat Abhiyan is a national campaign by the Government of India, covering 4,041 statutory cities and towns, to clean the streets, roads and infrastructure of the country. • The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, by Prime Minister Narendra Modi. • It is India's biggest ever cleanliness drive and 3 million government employees and school and college students of India participated in this event.
BACKGROUND • With effect from 1 April 1999, the Government of India restructured the Comprehensive Rural Sanitation Programme and launched the Total Sanitation Campaign which was later renamed Nirmal Bharat Abhiyan (NBA). • On 2 October 2014, Prime Minister of India Narendra Modi launched the Swachh Bharat Mission, which aims to eradicate open defecation by 2019,thus restructuring the Nirmal Bharat Abhiyan
• The campaign of Swachh Bharat launched by the government of India is aimed to accomplish various goals and fulfil the vision and mission of “Clean India” by 2nd of October 2019 which is 150th birth anniversary of the great Mahatma Gandhi. • It has been expected that the investment to cost would be over 62000 crore of Indian rupee. It has been declared by the government that this campaign is taken as “beyond politics” and “inspired by patriotism”. OBJECTIVE OF THE CAMPAIGN
CNTD…… • To eradicate the system of open defecation in India. • To convert the insanitary toilets into pour flush toilets. • To remove the system of manual scavenging. • To make people aware of healthy sanitation practices by bringing behavioural changes in people. • To link people with the programmes of sanitation and public health in order to generate public awareness. • To build up the urban local bodies strong in order to design, execute and operate all systems related to cleanliness. • To completely start the scientific processing, disposals reuse and recycling the Municipal Solid Waste.
AMBASSADORS Modi selected 9 public figures to propagate this campaign. They are:
PROMOTIONAL CAMPAIGN • Promotional Campaign of Swacch Bharat Mission includes various source to make the campaign a huge success which includes: • Drawing competition at school/college/state/national level. • Wall Paintings • Slogan writing in various Government Institution. • Through Print media • Elelctronic media. These are the different sources which encourages the people towards the cleanliness of the earth.
PROMOTIONAL ACTIVITIES 1. Drawing Competition at various levels
. 2. Wall paintings competition
. 3. Through Print media
CNTD………. 4.Elecrtronic Media
MAJOR COMPONENTS OF ABHIYAN • Construction of individual sanitary latrines for households below the poverty line with subsidy where demand exists • Conversion of dry latrines into low-cost sanitary latrines • Construction of exclusive village sanitary complexes for women providing facilities for hand pumping, bathing, sanitation and washing on a selective basis where there is not adequate land or space within houses and where village panchayats are willing to maintain the facilities • Setting up of sanitary marts
CNTD… • Total sanitation of villages through the construction of drains, soakage pits, solid and liquid waste disposal • Intensive campaign for awareness generation and health education to create a felt need for personal, household and environmental sanitation facilities. • This would cover 1.04 crore households, provide 2.5 lakh seats of community toilets, 2.6 lakh seats of public toilets and solid waste management facility for all towns
SUCCESS STORIES OF ABHIYAN • Maharashtra’s Navlewadi village has water, water everywhere and a zillion drops to drink! • The people of this remote village in Puranya taluka faced a massive scarcity of clean water. But Modi’s Swachh Bharat mission has encouraged them to battle all odds. The result: A 35,000 litre water tank and several water pipelines have been installed in the village. Thanks to the abundance of water, the village now boasts of clean surroundings.
. Odisha’s Koraput decides against defecating in the open! In one of India’s most backward districts, 11 villages have put open defecation behind them after over 500 households started using individually constructed toilets. Achieving this was no easy task for the villagers. The initial response to the Swacch Bharat rule against open defecation was negative, but the local government didn’t lose hope. A series of motivational campaigns in the form of posters, street plays etc. were carried out by the district administration, making the people conscious of the hazards of open defecation.
Swacch Bharat Abhiyan BY KARTIK PARASHAR
Swacch Bharat Abhiyan BY KARTIK PARASHAR
Swacch Bharat Abhiyan BY KARTIK PARASHAR