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Newsletter: July 2010 edition

The document discusses mobile marketing strategies for youth demographics. Key takeaways from an industry roundtable include that today's youth see their mobile phones as an extension of their social lives, and they are more receptive to mobile ads than older groups. They also send more text messages than other age groups. The panel agreed this demographic is optimistic, aspirational, connected and open to change. Upcoming webinars will discuss mobile analytics and last-minute mobile campaigns for holidays.

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Offering brands, agencies and media companies the world's best mobile solutions and industry expertise since 2004 Hello everyone, I hope you are enjoying your summer. This month's newsletter focuses on mobile marketing to the youth market. In This Issue - July 2011 As you probably can guess, 18-24-year-olds are heavy mobile  Mobile youth roundtable users, and we are not talking about voice calls. This takeaways demographic text more than they talk on the phone. In fact,  The future of mobile analytics 95% of 15-year-olds and 52% of 9-year-olds have a mobile  Last minute mobile campaigns phone. Read below for more takeaways from last week's for the Holidays roundtable on Mobile Youth Marketing.  Leading Thoughts  Tip of the Month We work hard to help our customers, partners and the market  Starting with mobile marketing in general understand opportunities in mobile marketing, so let  Free SMS business cards with us know if you'd like us to cover other specific topics. TxtCard Best regards, Virginie Glaenzer Director of Marketing Sector Highlight: Youth Leading Thoughts Marketing When building m-commerce sites, follow the 60-second transaction A big thank you to our speakers Julie Southard from Microsoft rule. Xbox, Troy Brown from One50One, Michael Becker from the MMA, and Michael Ahearn from iLoop Mobile for participating A customer cannot stand still for in our roundtable and answering questions from hundreds of more than a few minutes when listeners. If you've missed the event, here are some making a purchase -- in the same key takeaways: way they feel frustrated waiting in line. This youth demographic are Internet natives, and not internet immigrants. They did not come to the Internet, they were born So make sure your m-commerce site in it. They see their mobile phone as a critical extension of gives customers seamless and quick their social lives and identity. sales transactions. Key Facts (Nielsen): Continue Reading. 1) Kids today are more receptive to mobile advertising than their elders. More than half (58%) surveyed in September 2010 said they "always" or "sometimes" look at mobile ads. 2) They out-text all other age groups: In Q1 2011, teens 13-17 sent an average of 3,364 mobile texts per month, more than doubling the rate of the next most active texting demo, 18-24 year olds (1,640 texts per month). 3) They watch less TV than the general population: The average American watched 34.5 hours of TV per week in Q4 2010, versus teens aged 12-17 who watched the least at 23.5 hours per week.
The panel agreed that the youth market's "psychographic" profile is optimistic, aspirational, connected and open to Tip of the Month change. As such, they are a fantastic target for mobile marketing from brands and content publishers. Advice to brands targeting youth demographics: In new media like View the deck presentation here. mobile and social, be real, "act your age" and play to your strengths. Don't be the "embarrassing dad" trying to act cool. The Future of Mobile Analytics For more insights from Microsoft, One50One, MMA and iLoop Mobile, Join us on August 18th for a discussion on the future of click here. mobile analytics with Michael Ricci, vice president mobile at Webtrends and Michael Ahearn, vice president strategic marketing at iLoop Mobile. Consumer adoption of mobile, and the proliferation of smartphones and tablets are driving explosive growth in News mobile marketing. 7/11/2011 - iLoop Mobile Chooses Webtrends as Mobile Analytics Analytics play a crucial role in the development of coherent Partner. Read more. mobile strategies and the prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. Yet for most brands today, this isn't happening. Learn how some of the leading mobile practitioners are Connect with Us harnessing the power of mobile analytics to evolve their mobile programs, refine their user experiences, shape insights and inform their eCRM efforts. Space is limited. Register here. Want to try mobile marketing Last Minute Mobile Campaigns FOR FREE? For a limited time, you can for the Holidays create special offers, coupons and deal reminders in less than 5 Summer is speeding by and before you know it, "back to minutes at no cost. Find out more school", Thanksgiving and Christmas will be on all marketers' here. minds. Get a head start with this hands-on webinar where you'll learn:  What types of mobile campaigns can be easily and quickly deployed  How to execute efficiently and avoid potholes  How to budget for campaigns TxtCard is an free, easy-to-use  What type of return can be expected online service that allows anyone with a U.S phone number to share their business card via SMS using a Space is limited. Register here. personal keyword to the short code 20757. Get yours now on Facebook or at www.txtcard.net.