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0900 omma mobile tim reis
This document is a presentation on mobile strategy from Google. It discusses how mobile is changing consumer behavior and expectations, and how companies need to adapt. It emphasizes that companies should define their value based on how customers want to engage via mobile, optimize their digital properties and apps for mobile, assign a mobile champion, analyze mobile metrics, and ensure marketing adapts to the mobile landscape. The conclusion states that mobile represents a sociological shift, and businesses that understand this will succeed.
