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Dscoop creating a successful social media campaign 101+

The document outlines key strategies for creating a successful social media campaign, emphasizing the importance of a comprehensive marketing plan, audience understanding, and effective content distribution. It discusses tools and techniques for measuring campaign effectiveness, highlights various social media platforms, and suggests best practices for engaging with target audiences. Additionally, it advocates for continuous content monitoring and the integration of both online and offline marketing efforts.

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Creating a Successful Social Media Campaign 101+ John Foley, Jr., Grow Socially, Inc.
John Foley, Jr.@johnfoleyjrOne of the 50 most influential people in Sales Lead Management by Sales Lead Management Associationin 2010Ranked #15 Top CMO on Twitter in 2010Inducted into NAPL’s SoderstromSociety in 2010Book titled: “Business Transformation – A New Path to Profit for the Printing Industry” Release Date March 20112nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category
OverviewSocial Media Marketing PlanEffectively use social mediaIdentify the right audience Start the conversationGet business resultsTools & techniques for implementing effective social media campaignsMeasuring effectivenessJOHN FOLEY, Jr., GROW SOCIALLY, INC.
Marketing PlanIt all starts with a plan
Marketing CalendarAnnounce on websiteMail -Monthly NewsletterSend out flyers to clients Email eNewsletter (Announce)Tell colleagues you’re attending Expo Event8AM-6PMSend thank you cardsEnter new contacts in Excel
Improve Marketing with Social MediaImprove sharing by Adding bookmark links Teach conversational-marketing and business-relationship-building techniqueson your bloghttp://ilnk.me/50ways@chrisbrogan
What is an Effective Social Media Strategy ?Online/Social Media Marketing PlanWebsiteSearch Engine OptimizationOnline Marketing Plan
Social Media Marketing Plan Describe Business and Its GoalsKnow Your AudienceThe One ThingHumanize Your BrandContent Resource & Distribution Strategy Measure Your SuccessStrategy Before Tactics!
Know Your Audience Who Are They?Where Are They Cyclically?How Do They Use Social Media?
Define Target AudienceProspectingCustomer ServicePartner ManagementAudience Acquisition DiscoverEngageGet FoundYour Target Audience – It’s Important
Is everyone interested in the same communication?I still emailI love my mailI’m on TwitterI use Facebook,Twitter & LinkedInI Google for my information Where are your prospects and customers getting their information?
Let Others Tell Your StoryWord-of-mouth marketing has expandedIf you have a great company, product or service, people will spread that message for youDeliver relevant information, and people will return the favor
The One ThingApple = InnovationDisney = Magic
How Will You Humanize Your Brand?
How to Measure Success?How many DownloadseNewsletter Sign-UpsBlog CommentsQuestionsShared LinksRe-TweetsFollowersSite Traffic
Optimize / Social FriendlyeNewsletter Sign-UpsWhite PapersLanding PagesOffersEmailsPollsGet NoticedInquiriesEngageandNurtureQualified LeadsEngageandNurtureSalesIntegrated Multi-Channel MarketingAction – Publish – Engage – Converse – ShareSocial Media Blogging Analytics Content Mgmt SEO Start with MKTG PlanProduct?Service?Asset?$
Industry Specific ContentMarketing InformationConsistently monitor for customer service Continually post relevant contentLink all pages back to corporate site Secure Branded URLs for each Channel Promote Monthly Newsletters Best Practices
Content Resource LibraryVisit Resources DailyContent AContent CContent BPush Content OutPull ContentMake Links MeasurableContent Distribution StrategyResources are monitored. Content is identified and pulled, made trackable, and pushed out across platforms.
Contact DatabaseSocial Media CompilerContactMatch and Sync
CommunityConversationNetworkingMarketingRelationshipsCustomer ServiceImmediate InformationPlatformWhat is Social Media?
Why Use Social Media More prospects to sell toGenerate interest in your brandBuild your brandLoyaltyPosition your companyCustomer ServiceAnother Channel
Take Your Website to the Next StepSocial-friendly, searchableInteractiveBlogsCommentsLanding PageeNewsletter Sign-UpsWidgetsCalls to action for people to raise their hand
WidgetsAppealing to the eyeCreativeInteractiveDifferentCan be a call to action
Widgets
Widgets
Get foundUsing specified keywordsConsistently updating Using linksto other pages of site or other websites What is Search Engine Optimization?
Inbound and Outbound Marketing Work TogetherCOMPANY WEBSITEWhitepapers,eBooks DownloadseNewsletter Sign-UpsComments & Questions on BlogInfo/InquiriesWebinar Sign-UpsSocial MediaSEODM/FlyerE-mailLinksOther3500 VisitorsCRM2000 Visitors800 Visitors100 Visitors
Use Social Media EffectivelyStart with a PlanAddress GoalsMake a ScheduleKnow What You Want to Do Cross Promote Across All PagesIntegrate with WebsiteInclude in Offline Marketing Efforts
Identify the Right Audience Which Industries?Are existing clients online?Connect with people you meetInclude keywords on your profilesEngage with target audiences
Start the ConversationTwitterHashtagsRetweetsTwitter ChatsLinkedInGroupsDiscussionsBlog
Get Business ResultsHave Sales Reps OnlineShare Case Studies OnlineAnswer QuestionsSend Requested InformationFollow UpConnect
Tools & Techniques for Implementing Effective Social Media CampaignsToolsSocial Media PagesBlogTeam ApproachCameras, Video CamerasLink ShortenersTechniquesDaily Management Consistent MonitoringIntegration of Social Media and Multi-Media ChannelsConsistent Online Look
Tools for Measuring EffectivenessLink ShortenersiLink.MeTinyURL.comGoogle AnalyticsWebsiteInsightsLinkedIn, Facebook, Twitter, YouTube
http://ilink.me
Tools to Measure Success www.ilnk.me
What Are These Sites, Anyways?
Top 4 Channels for PSPsTwitter: Block PartyFacebook: House party with a business effectYouTube: Your own TV StationLinkedIn: Chamber of Commerce networking event
What is Twitter?Share what you are doing in 140 characters or lessA free social messaging utility for staying connected in real-time
Spread the Word
What is Facebook?A free social network used by people & companiesCompanies can host pages and groups to self-promote
Get Yourself Out ThereCreating a page simply involves:LogoNameContent
What is YouTube?Video-sharing website on which users can upload and share videos.
Set Up a Gallery
Big ProductionVSBusiness Casual More approachable, more interesting, more diversified, more updates!
What is LinkedIn?A business-oriented social networking site Mainly used for professional networkingHas more than 43 million registered users, spanning 170 industries
LinkedIn.com Dashboard
Profile
HumanizingImproves SEOKeywordsLinks Updated InformationGive ExpertiseUpdates on CompanyActivitiesSharing InformationBlogs
Four Fundamentals of All Five SitesBuild your networkEngage with the network you have builtBe consistentTrack and analyze
KeywordsImproves SEONarrows down what your site is aboutThe more, the better
YouYour Website is HomebaseJOHN FOLEY, Jr., GROW SOCIALLY, INC.
Engage and Nurture – The Ongoing Conversation QR Search Social Codes E-mail Website RSS Flash Banner Engines MediaDirect MailRadio/TVMagazinesPostersFlyersLabelsOtherPersonalization Campaign Management Reporting Administration AutomationYour WebsiteSMS MMS PDA Blackberry
Create Marketing CampaignsIntegrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase campaign effectiveness.
Marketing CalendarCreate Post, Link back to websiteAnnounce on websiteAnnounce on &Mail -Monthly NewsletterSend out flyers to clients Email eNewsletter (Announce)Connect with Keynote Speakers onShare event article onComment on event’s pageAnnounce booth # with video postTell colleagues you’re attending Share event article onExpo Event8AM-6PMJoin in on event’s hashtagSend thank you cardsEnter new contacts in Excel Follow-Up with Post & Post PicturesShare speaking presentation onFriend new contacts onJOHN FOLEY, Jr., GROW SOCIALLY, INC.
Inbound and Outbound Marketing Work TogetherCOMPANY WEBSITEWhitepapers,eBooks DownloadseNewsletter Sign-UpsComments & Questions on BlogInfo/InquiriesWebinar Sign-UpsSocial MediaSEODM/FlyerE-mailLinksOther3500 VisitorsCRM2000 Visitors800 Visitors100 Visitors
Wrap UpStart with a PlanCreate a Online Marketing StrategyIncorporate Your Social Media, SEO and WebsiteMeasure the Results!
Q & A or Contact Me! John Foley, Jr. CEO/CMOOffice: (978) 674-8081Cell: (978) 337-1891Website: www.GrowSocially.comEmail: johnf@growsocially.comTwitter: twitter.com/johnfoleyjrFacebook: facebook.com/johnfoleyjrLinkedIn: linkedin.com/in/johnfoleyjr
Q & A / Contact Me! http://ilink.me/JRQRCodeiFlyMobi.com