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Building Business with Social Media

The document provides information on how to use social media to build a business. It discusses various social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It emphasizes the importance of having a social media marketing plan, knowing your target audience, and humanizing your brand. It also provides best practices for using each platform and stresses the need to measure your success on social media.

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How to Use Social Media to Build Your BusinessBy John Foley, Jr.
John Foley, Jr.Established two companies:interlinkONE (CEO)GrowSocially (CEO/CMO)Grow SociallySpecializes in online marketing and social media with Marketing strategy, campaign development, execution, real-time relationship-building and measurement.Phone: 978-674-8081Email: JohnF@GrowSocially.comOnline at:www.twitter.com/JohnFoleyJrwww.facebook.com/JohnFoleyJrwww.LinkedIn.com/in/JohnFoleyJrThank you to @jaybaer & @chrisbrogan
Speaking Engagements – Past Events
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OverviewWhat is Online MarketingInbound MarketingSocial Media Marketing
What is Online Marketing?WebsiteSearch Engine OptimizationSearch Engine MarketingSocial Media
Search Engine OptimizationBecoming more searchableUsing specified keywordsConsistently updating Using linksto other pages of site or other websites Search Engine MarketingPay-Per-ClickWhat is…?
CommunityConversationNetworkingMarketingRelationshipsCustomer ServiceImmediate InformationPlatformWhat is Social Media?
Why Use Social Media More prospects to sell toGenerate interest in your brandBuild your brandLoyaltyPosition your companyCustomer ServiceAnother Channel
Take Your Website to the Next StepSocial-friendly, searchableInteractiveBlogsCommentsLanding PageeNewsletter Sign-UpsWidgetsCalls to action for people to raise their hand
WidgetsAppealing to the eyeCreativeInteractiveDifferentCan be a call to action
Widgets
Widgets
Inbound and Outbound Marketing Work TogetherCOMPANY WEBSITEWhitepapers,eBooks DownloadseNewsletter Sign-UpsComments & Questions on BlogInfo/InquiriesWebinar Sign-UpsSocial MediaSEODM/FlyerE-mailLinksOther3500 VisitorsCRM2000 Visitors800 Visitors100 Visitors
Social Media Marketing Plan Describe Business and Its GoalsKnow Your AudienceThe One ThingHumanize Your BrandContent Resource & Distribution Strategy Measure Your SuccessStrategy Before Tactics!
Know Your Audience Who Are They?Where Are They Cyclically?How Do They Use Social Media?
Define Target AudienceProspectingCustomer ServicePartner ManagementAudience Acquisition DiscoverEngageGet FoundYour Target Audience – It’s Important
Is everyone interested in the same communication?I still e-mailI love my mailI use Facebook,Twitter & LinkedInI’m on TwitterI Google for my information Where are your prospects and customers getting their information?
How Will You Humanize Your Brand?
How to Measure Success?How many LEADS!DownloadseNewsletter Sign-UpsBlog CommentsQuestionsShared LinksRe-TweetsFollowersSite Traffic
Get NoticedOptimize / Social FriendlyLanding PagesOffersEmails PollseNewslettersNurture Engage ConversationConvertProduct?Service?Asset?Nurture Engage ConversationConvert$$Direct Mail, Magazines, Internet Ads, E-MailConvert / Measure$$Integrated Multi-Channel MarketingTOOLSAction - Publish - Engage – Converse - ShareQuestions or Comments?Phone 1.800.948.0113Email Support@GrowSocially.comQuestions or Comments?Phone 1.800.948.0113Email Support@GrowSocially.com22Copyright © 2010 Grow Socially, Inc. All Rights Reserved.Copyright © 2010 Grow Socially, Inc. All Rights Reserved.22
What Are These Sites, Anyways?
Top 4 Channels for PSPsLinkedIn: Chamber of commerce networking eventFacebook: House party with a business effectTwitter: Block PartyYouTube: Your own TV Station
What is Twitter?Share what you are doing in 140 characters or lessA social messaging utility for staying connected in real-timewww.Twitter.com
Spread the Word
ProsConsEasy to useGreat lead generation toolReach a large amount of peoplePosition yourself as a thought leaderCommunicate and engage in another marketing channelEasy to find target audienceGreat customer service toolMeasurableRequires a Human ResourceTime and effortWorks best when you are consistent What will you post?Spam
Best PracticesActively participate & engageShare information! Pictures, links, videosBe a thought leader, be yourself, show the human side of your businessUse tracking tools like ilnk.me, bit.ly, budurl.comReview efforts & measure results
What is Facebook?A free social network used by people & companiesCompanies can host pages and groups to self-promotewww.Facebook.com
Get Yourself Out ThereCreating a page involves:LogoNameContent
ProsConsRequires Human ResourceTime and effortSpam (fans, games)Not obvious how to measure successIf things go bad.Extension of Company Website“Human” side People sharePost articles, videos, pictures, etc.Stay on “top of the mind”Event PromotionDiscussion Boards
Best PracticesActively promote your pageSeek out friends and fansShare informationMust be activeVariety: Pictures, links, videos
What is YouTube?Video-sharing website on which users can upload and share videos.www.YouTube.com
Set up a Gallery
Big ProductionVSBusiness Casual More approachable, more interesting, more diversified, more updates!
ProsConsRisk poor reviews?Time spent getting videos doneNeed to promote itFree! Improves SEO“Personal” side Can create viral marketing opportunity Track views and links to your videos
Best PracticesCustomize look and feel of your channelKeep videos short – 1 to 3 minutesKeep up variety: from educational to funnyStay consistent with posting frequencyMust go Casual
What is LinkedIn?A business-oriented social networking site Mainly used for professional networkingHas more than 43 million registered users, spanning 170 industrieswww.LinkedIn.com
LinkedIn.com Dashboard
Profile
Join & Participate in Groups
Post a Question
ProsConsRequires a human resourceTime and effortLack of knowledgeNeed to participateFree! Prospecting“Engagement toolTrack views and links to your articles
Best PracticesConnect with prospects and customersUse the question and answer section to find and provide helpBecome active in the groups!Content is KingPost self-promotional items – news and events
HumanizingImproves SEOKeywordsLinks Updated InformationGive ExpertiseUpdates on CompanyActivitiesSharing InformationBlogs
Four Fundamentals of All Five toolsBuild your networkEngage with the network you have builtBe consistentTrack and analyze
KeywordsImproves SEONarrows down what your site is aboutThe more, the better
YouYour Website is Homebase
Engage and Nurture – The Ongoing Conversation QR Search Social Codes E-mail Website RSS Flash Banner Engines MediaDirect MailRadio/TVMagazinesPostersFlyersLabelsOtherPersonalization Campaign Management Reporting Administration AutomationYour WebsiteSMS MMS PDA Blackberry
Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase campaign effectiveness.
You need StaffYou need a planHow Do You Get Started?InHouseOutSourceDo you have a marketing planCreate one
Marketing CalendarAnnounce on websiteMail -Monthly NewsletterSend out flyers to clients Email eNewsletter (Announce)Tell colleagues you’re attending Expo Event8AM-6PMSend thank you cardsEnter new contacts in Excel
Marketing CalendarCreate Post, Link back to websiteAnnounce on websiteAnnounce on &Mail -Monthly NewsletterSend out flyers to clients Connect with Keynote Speakers onEmail eNewsletter (Announce)Comment on event’s pageShare event article onAnnounce booth # with video postTell colleagues you’re attending Share event article onExpo Event8AM-6PMJoin in on event’s hashtagSend thank you cardsEnter new contacts in Excel Follow-Up with Post & Post PicturesShare speaking presentation onFriend new contacts on
Inbound and Outbound Marketing Work TogetherCOMPANY WEBSITEWhitepapers,eBooks DownloadseNewsletter Sign-UpsComments & Questions on BlogInfo/InquiriesWebinar Sign-UpsSocial MediaSEODM/FlyerE-mailLinksOther3500 VisitorsCRM2000 Visitors800 Visitors100 Visitors