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Common Advertising Strategies
The document discusses common advertising strategies used to appeal to consumers' emotions and persuade them to purchase products. It explains that advertisements often target people's needs for acceptance, security, variety, attractiveness and self-acceptance. They also exploit common fears around being unattractive, rejected, ridiculed or unsafe. Some strategies discussed include using idealized families and kids to set unrealistic standards, implying consumers won't be cool or fit in without the product, exaggerating a toy's abilities, using vague or misleading words, putting down competitors, eliciting emotions through moods and imagery, employing celebrity endorsements, bandwagon appeals, creating a sense of excitement, and manipulating perceptions of size.
