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Advertising classification

The document discusses different types and objectives of advertising. It outlines various consumer advertising types including display, classified, and direct response ads. It also covers business and professional advertising, as well as non-product advertising. The objectives of advertising are described as trial, continuity, brand switching, and switching back. Strategies are discussed at the corporate, business, and functional levels and include authentic positioning, catch up advertising, and safety or quantity focused campaigns.

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Advertising Classification, Objectives and Strategies Presented By: Ashmeet Kaur (Cub Reporter)
Types of advertising • Consumer Advertising • Advertising to business & professions • Non Product advertising
Consumer Advertising • Display Ads – National – Retail – Co-operative – End-Product – Direct Response • Classified Ads
Display ads
Advertising to Business & Professions • Trade Advertising • Industrial Advertising • Professional Advertising • Corporate & Institutional Advertising
Non Product Advertising • Idea Advertising • Service Advertising
Classification based on Media • Newspaper Advertising • Radio Advertising • Television Advertising • Internet Advertising • OOH Advertising
Some more types …. • Based on Strategy – Primary Demand Advertising – Selective Demand Advertising • Surrogate Advertising
OBJECTIVES OF ADVERTISING
MAIN OBJECTIVES: • TRIAL • CONTINUITY • BRAND SWITCH • SWITCHING BACK
OTHER OBJECTIVES • Provide information • To remind public • Change social attitude • Induce the public • Convince customers for direct purchase • Encourage Salesmen
STRATEGIES
Levels of strategies 1. Corporate level 2. Business level 3. Functional level
TYPES • Authentic product positioning • Catch up advertising • Lowest price advertising • Higher price Sturdiness
More types…….. • Safety advertising • Quantity advertising • More bang for buck • Time of the day
Sources • http://www.managementstudyguide. • www.freetv.com.au/media/CAD/Class • www.adcracker.com/strategy/Adverti