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CHARACTERISTICS OF QUALITATIVE RESEARCH DESIGN

Qualitative research is an inductive approach used to discover or expand knowledge about social and cultural phenomena. It involves the researcher identifying meanings and relevance through intense involvement. Some key characteristics include emerging design, flexibility, holistic perspective, and ongoing data analysis. The phases of qualitative research are orientation and overview to plan the study, focused exploration of the phenomenon through various data collection methods, and confirmation and closure to establish trustworthy findings.

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QUALITATIVE RESEARCH DR. MAHESWARI JAIKUMAR
IMPORTANCE 1.Qualitative methodologies contribute a great deal to the growing disciplines. 2.Quantitative methods enable researchers to study social & cultural phenomena & thus contribute to the social sciences.
• 3.Qualitative research is an inductive approach for discovering or expanding knowledge. It includes researcher’s involvement in the identification of meaning or relevance of a particular phenomenon to the individual. • 4.Qualitative strategies are useful for exploring facts & developing concepts about an area of interest that has received little research attention.
CHARACTERISTICS 1.EMERGE AS STUDY ADVANCES. 2.FLEXIBLE & ELASTIC. 3.MULTIPLE STRATEGIES OF DATA COLLECTION.
4.HOLISTIC. 5.INTENSE RESEARCHER’S INVOLVEMENT. 6.ON GOING DATA ANALYSIS.
PHASES OF QUALITATIVE RESEARCH • 1.ORIENTATION & OVER VIEW PHASE. • 2.FOCUSED EXPLORATION. • 3.CONFIRMATION & CLOSURE.
ORIENTATION & OVERVIEW • At this stage the researcher only presume the type of knowledge that is expected to be obtained by conducting this particular qualitative study. • The over view & orientation phase enables the researcher to plan further for the research study.
FOCUSED EXPLORATION • The salient aspect of phenomenon are more focused in this phase & an in depth exploration of the chosen phenomenon is carried out in this phase. • A variety of people related to the field are invited to participate in the study. Questions are asked based on the understanding developed during the first phase of the design
CONFIRMATION & CLOSURE • Efforts are undertaken to establish that the findings are gathered are trustworthy. The qualitative researchers re group & discuss their understanding with the participants of the study. • The study closes with participant’s contribution about the authenticity & correctness of findings.
DATA COLLECTION INTERACTIVE INTERVIEWING People asked to verbally describe their experiences of the phenomenon WRITTEN DESCRIPTION BY PARTIPANTS People asked to write descriptions of their experiences of phenomenon. OBSERVATION Descriptive observations of verbal & non verbal behaviour
QUALITATIVE RESEARCH