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Chap07 Electronic Business Systems

This document provides an overview of chapter 7 from the textbook "Management Information Systems with MISource" which discusses electronic business systems. The chapter identifies cross-functional enterprise systems like enterprise application integration and transaction processing systems. It also explains how internet technologies can support business functions in areas such as accounting, finance, human resources, marketing, production and operations. Key concepts covered include enterprise resource planning, customer relationship management, supply chain management and knowledge management systems.

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Chapter 7 Electronic Business Systems James A. O'Brien, and George Marakas. Management Information Systems with MISource 2007, 8th ed. Boston, MA: McGraw-Hill, Inc., 2007. ISBN: 13 9780073323091
Chapter 7 Electronic Business Systems 2  Identify the following cross-functional enterprise systems, and give examples of how they can provide significant business value to a company  Enterprise application integration  Transaction processing systems  Enterprise collaboration systems  Give examples of how Internet and other information technologies support business processes within the business functions of Accounting, Finance, Human resource management, Marketing, Production, and Operations management Learning Objectives
Chapter 7 Electronic Business Systems 3 Enterprise Business Systems  E-business means using the Internet, other networks, and IT to support Electronic commerce Enterprise communications and collaboration Web-enabled business processes  E-commerce is the buying, selling, and marketing of products, services, and information over the Internet and other networks
Chapter 7 Electronic Business Systems 4 Cross-Functional Systems  Cross the boundaries of traditional business functions Used to reengineer and improve vital business processes all across the enterprise
Chapter 7 Electronic Business Systems 5 Enterprise Application Architecture
Chapter 7 Electronic Business Systems 6 Enterprise Application Architecture  Provides a conceptual framework Helps visualize the basic components, processes, and interfaces of major e-business applications  Focuses on accomplishing fundamental business processes in concert with Customers Suppliers Partners Employees
Chapter 7 Electronic Business Systems 7 Enterprise Application Architecture  Enterprise Resource Planning (ERP) Concentrates on the efficiency of internal production, distribution, and financial processes  Customer Relationship Management (CRM) Focuses on acquiring and retaining profitable customers via marketing, sales, and services  Partner Relationship Management (PRM) Aims at acquiring and retaining partners who can enhance the selling and distribution of products and services
Chapter 7 Electronic Business Systems 8 Enterprise Application Architecture  Supply Chain Management (SCM) Focuses on developing the most efficient and effective sourcing and procurement processes  Knowledge Management (KM) Focuses on facilitating internal group collaboration and decision support
Chapter 7 Electronic Business Systems 9 Enterprise Application Integration  EAI software connects cross-functional systems  Serves as middleware to provide Data conversion Communication between systems Access to system interfaces
Chapter 7 Electronic Business Systems 10 How EAI Works
Chapter 7 Electronic Business Systems 11 Transaction Processing Systems  Cross-functional information systems that process data resulting from the occurrence of business transactions Transactions include sales, purchases, deposits, withdrawals, refunds, and payments Online transaction processing (OLTP) is a real-time system that captures transactions immediately
Chapter 7 Electronic Business Systems 12 Transaction Processing Systems
Chapter 7 Electronic Business Systems 13 The Transaction Processing Cycle
Chapter 7 Electronic Business Systems 14 Enterprise Collaboration Systems (ECS)  EC systems are cross-functional information systems that enhance team and workgroup Communication Coordination Collaboration  Systems may include Networked PC workstations Servers Databases Groupware and application packages
Chapter 7 Electronic Business Systems 15 ECS Tools
Chapter 7 Electronic Business Systems 16 Functional Business Systems  A variety of types of information systems that support the business functions of Accounting Finance Marketing Operations management Human resource management
Chapter 7 Electronic Business Systems 17 IT in Business
Chapter 7 Electronic Business Systems 18 Marketing Systems  Marketing systems are concerned with Planning, promotion, and sale of existing products in existing markets Development of new products and new markets Better attracting and serving present and potential customers
Chapter 7 Electronic Business Systems 19 Marketing Information Systems
Chapter 7 Electronic Business Systems 20 Interactive Marketing  Interactive Marketing A customer-focused marketing process Uses the Internet, intranets, and extranets Establishes two-way transactions between a business and its customers or potential customers  Goal Profitably use networks to attract and keep customers Get customers to help create, purchase, and improve products and services
Chapter 7 Electronic Business Systems 21 Targeted Marketing  An advertising and promotion management concept with five targeting components
Chapter 7 Electronic Business Systems 22 Targeted Marketing Components  Community: customized ads to appeal to specific virtual communities  Content: ads placed on a variety of selected websites, aimed at a specific audience  Context: ads placed on web pages that are relevant to a product or service  Demographic/Psychographic: web marketing aimed at specific types or classes of people  Online behavior: promotions tailored to each visit to a site by an individual
Chapter 7 Electronic Business Systems 23 Sales Force Automation  Outfit sales force with notebook computers, web browsers, and sales contact software Connect them to marketing websites and the company intranet  Goals Increase personal productivity Speed up capture and analysis of sales data Gain strategic advantage
Chapter 7 Electronic Business Systems 24 Manufacturing Information Systems  Supports the production/operations functions Includes all activities concerned with planning and control of the processes producing goods or services
Chapter 7 Electronic Business Systems 25 Computer-Integrated Manufacturing
Chapter 7 Electronic Business Systems 26 CIM Objectives  Simplify production processes, product designs, and factory organization  Automate production processes and the business functions that support them  Integrate all production and support processes using Networks Cross-functional business software Other information technologies
Chapter 7 Electronic Business Systems 27 CIM Systems  Computer-aided manufacturing (CAM) Automate the production process  Manufacturing execution systems (MES) Performance monitoring information systems for factory floor operations  Process control Control ongoing physical processes  Machine control Controls the actions of machines
Chapter 7 Electronic Business Systems 28 Human Resource Management (HRM)  Information systems designed to support Planning to meet personnel needs Development of employees to their full potential Control of all personnel policies and programs
Chapter 7 Electronic Business Systems 29 HRM Systems
Chapter 7 Electronic Business Systems 30 HRM and the Internet  Recruiting employees using the corporate website and commercial recruiting services  Posting messages in selected Internet newsgroups  Communicating with job applicants via e-mail
Chapter 7 Electronic Business Systems 31 HRM and Corporate Intranets  Corporate intranet uses Process common HRM transactions Allow around-the-clock HRM services Disseminate information faster than through previous company channels Collect information from employees online Allow HRM tasks to be performed with little HRM department intervention Training
Chapter 7 Electronic Business Systems 32 Employee Self-Service  Intranet applications can allow employees to View benefits Enter travel and expense reports Verify employment and salary information Access and update personal information Enter time-sensitive data
Chapter 7 Electronic Business Systems 33 Accounting Information Systems  The oldest and most widely used information system in business  Records and reports business transactions and economic events  Produces financial statements  Forecasts future conditions  Typically consists of  Order processing  Inventory control  Accounts receivable  Accounts payable  Payroll  General ledger systems
Chapter 7 Electronic Business Systems 34 Accounting Information Systems
Chapter 7 Electronic Business Systems 35 Financial Management Systems  Supports business managers and professionals making decisions concerning The financing of a business The allocation and control of financial resources within a business
Chapter 7 Electronic Business Systems 36 Financial Management System Example