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CONFIDENTIAL

Central Europe
Integrated Solutions




Company presentation

Warsaw, 2011
CEiS aims to be the key partner of new successful
businesses in CEE

Economical opportunity in CEE                                                 Entry barriers for companies


 • The market is huge and offers                                          • There are examples of
   strong potential                                                         companies that did not
                                                                            succeeded in entering CEE
 • The economy is growing at a
   strong and sustainable pace                                            • There is a cultural and linguistic
                                                                            barrier which makes it
 • Overall the region resisted well                                         necessary in many cases to
   (comparatively) to the credit                Our Vision                  adapt business models
   crunch
                                         To be the key catalyst and
                                                                          • It is hard to do business without
                                       partner of new and successful
 • There is still space for credit-                                         appropriate business contacts
                                            businesses in CEE
   fuelled growth                                                           and introductions

 • The age-pyramid is favourable                                          • Red-tape is still a strong reality
   to further growth                           Our Mission                  in some countries of CEE

 • The education system has           To identify and select businesses   • Bureaucracy creates
   shown proves of great               that could succeed in CEE and        bottlenecks in many
   effectiveness                       support them with an integrated      transactions
                                          offer as their local partner




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CEiS offer is the combination of several existing services, with
the added value of being integrated

 Foundations of CEiS value proposition

               • Extensive know-how
                   and expertise in
                   management                               Management
               •   Profound knowledge                        consultant
  Know-how
                   of CEE market              Interim                     Private
                                              management                  equity/
                                                                          Business
                                                                          Angel

               Broad network of
               contacts in a
               comprehensive set of
  Network      business fields in CEE    Legal adviser                         Tax adviser




               Complete alignment
               with the client by
               establishing a                 Outsourcing                 Start-up
               partnership with                                             incubator
  Alignment
               common incentives                              Partner




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CEiS offer is based on 4 integrated solutions,                                              NOT EXHAUSTIVE
tailored to each client


          Strategy support                           Business origination and sales

          • Define the entry strategy to CEE                • Contact clients
            – Analyse segments and pricing                  • Establish, train and manage the
            – Elaborate market studies                        sales force
            – Define product and value proposition          • Introduce sales team to potential
            – Design the business plan                        clients and partners
          • Support execution of the strategy               • Support business development
                                                              initiatives




          Finance                                    Management
                                                     and back-office
          • Define corporate finance
            structure                                • Manage the day-to-day activities
          • Negotiate on behalf or support           • Manage the back office (accountancy,
            negotiations for funds raising             legal, payroll, HR, etc)
          • Support project finance design           • Design and optimize procedures
            and negotiations
          • Perform due diligence
          • Design metrics and control
            mechanisms




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Who we are - Experience highlights



                 • CEO Central Europe Integrated Solutions
                 • Board member Polish Portuguese Chamber of Commerce
                 • Previously board member EDP Renewables Polska, with
                     responsibilities in planning and control
                 • Previously consultant with McKinsey & Company
                 • MBA from Insead
                                                                                      • Firm commitment to
     Bruno                                                                              success
     Ferreira
                                                                                      • Solid partnership to
                                                                                        grow the business in
                                                                                        CEE

                 •   Vice President Central Europe Integrated Solutions
                                                                                      • Strong and solid
                                                                                        background to
                 •   CEO AJR Development
                                                                                        guarantee future
                 •   CEO Grill & Co
                                                                                        achievements
                 •   Board member AJR HD Sp. z o.o. (Haagen-Dazs shops)
                 •   Vice President Polish Portuguese Chamber of Commerce
                 •   Previously Member of Supervisory Board – FoodCare Sp. z o.o.
                 •   Previously Board Member Martifer Gestão Imobiliária (Portugal)
     João            and CEO Martifer Polska
     Rodrigues   •   MBA from IEDE/EUDEM




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To guide and advise CEIS is supported by an Advisory board



  Advisory board
   • His Excelency the Ambassador of Portugal in
     Poland, Mr. José Sequeira e Serpa              Responsibilities of the
   • Chairman of the Polish Portuguese Chamber of   advisory board
     Commerce, Mr. Pedro Silva
                                                    • To give guidance to the
   • Partner at Law Firm Domański Zakrzewski
                                                      definition of CEIS’
     Palinka, Mr. Marcin Krakowiak
                                                      strategy
   • Secretary General of the Polish Portuguese
     Chamber of Commerce, Mr. Tiago Silva
                                                    • To support the
                                                      identification of long-
                                                      term market trends that
                                                      can affect CEIS
  Executive board
                                                    • To evaluate and
   • Bruno Ferreira, CEO
                                                      supervise the quality of
   • João Rodrigues, Vice-President
                                                      the service provided by
                                                      CEIS to its clients and
                                                      partners


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