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DEFINATION OF ETHICS 
Ethics deals with moral principles and social values. 
It helps us to classify, what is good and what is bad? 
It tells us to do good things and avoid doing bad things. 
Ethics separate, good and bad, right and wrong, fair and 
unfair, moral and immoral and proper and improper human 
action. 
Ethics means a code of conduct. 
It tells a person how to behave with another person. 
The ethics of business is the ethics of responsibility.
THE VALUE OF ETHICS IN BUSINESS 
Organizations that support ethics initiatives consistently 
show more productivity and employee retention than 
organizations that consider corporate ethics merely an 
issue of compliance. 
A company that conducts business in an ethical manner 
engenders respect from within the company and from 
outside. 
Employee retention is high at companies that promote 
ethical behaviors. 
Consumers demonstrate brand loyalty to companies that 
exhibit a strong sense of corporate responsibility and 
stewardship.
Business Ethics “WHAT? 
Business ethics is the application of social and 
individual moral values upon business decisions. 
Business ethics are the moral values and principles 
set forth for a company or market.
Business Ethics “WHY”? 
When a business does not have ethics in it's everyday work 
atmosphere, the long lasting effects can be disastrous and 
often times, even fatal, to that business. 
Ethics keep you moral and legal. Second, because an 
ethical business will get more customers. If you are 
suspected of cheating your business may be affected.
Business Ethics”PURPOSE”. 
Business ethics tries to set rules where money is the only ruler. 
The purpose of a code of ethics is to set out what behavior and actions are 
considered good and which ones are considered bad. Ethics provides a 
guide to proper.
Principal of Business Ethics 
Be Trustful: 
Customers want to do business with a company they can trust; when trust is at the 
core of a company, it's easy to recognize. Trust defined, is assured reliance on the 
character, ability, strength, and truth of a business. 
Keep An Open Mind: 
For continuous improvement of a company, the leader of an organization must be 
open to new ideas. Ask for opinions and feedback from both customers and team 
members and your company will continue to grow. 
Meet Obligations: 
Regardless of the circumstances, do everything in your power to gain the trust of 
past customer's and clients, particularly if something has gone awry. Reclaim any 
lost business by honoring all commitments and obligations. 
Have Clear Documents: 
Re-evaluate all print materials including small business advertising, brochures, and 
other business documents making sure they are clear, precise and professional. 
Most important, make sure they do not misrepresent or misinterpret.
Become Community Involved: 
Remain involved in community-related issues and activities, thereby demonstrating 
that your business is a responsible community contributor. In other words, stay 
involved. 
Maintain Accounting Control: 
Take a hands-on approach to accounting and record keeping, not only as a means 
of gaining a better feel for the progress of your company, but as a resource for any 
"questionable " activities. Gaining control of accounting and record keeping allows 
you to end any dubious activities promptly. 
Be Respectful: 
Treat others with the utmost of respect. Regardless of differences, positions, titles, 
ages, or other types of distinctions, always treat others with professional respect 
and courtesy.
FEATURES OF BUSINESS ETHICS 
Code of conduct : 
Business ethics is a code of conduct. It tells what to do and what not to do for the welfare 
of the society. All businessmen must follow this code of conduct. 
Based on moral and social values 
Business ethics is based on moral and social values. It contains moral and social 
principles (rules) for doing business. This includes self-control, consumer protection and 
welfare, service to society, fair treatment to social groups, not to exploit others, etc. 
Gives protection to social groups 
Business ethics give protection to different social groups such as consumers, 
employees, small businessmen, government, shareholders, creditors, etc. 
Provides basic framework 
Business ethics provide a basic framework for doing business. It gives the social cultural, 
economic, legal and other limits of business. Business must be conducted within these 
limits. 
Voluntary 
Business ethics must be voluntary. The businessmen must accept business ethics on 
their own. Business ethics must be like self-discipline. It must not be enforced by law.
NEED OR IMPORTANCE OF BUSINESS ETHICS 
Stop business malpractices: 
Some unscrupulous businessmen do business malpractices by indulging in unfair 
trade practices like black-marketing, artificial high pricing, adulteration, cheating in 
weights and measures, selling of duplicate and harmful products, hoarding, etc. 
These business malpractices are harmful to the consumers. Business ethics help to 
stop these business malpractices. 
Improve customers' confidence: 
Business ethics are needed to improve the customers' confidence about the quality, 
quantity, price, etc. of the products. The customers have more trust and confidence 
in the businessmen who follow ethical rules. They feel that such businessmen will 
not cheat them. 
Healthy competition : 
The business must use business ethics while dealing with the competitors. They 
must have healthy competition with the competitors. They must not do cut-throat 
competition. Similarly, they must give equal opportunities to small-scale business. 
They must avoid monopoly. This is because a monopoly is harmful to the consumers
Survival of business : 
Business ethics are mandatory for the survival of business. The businessmen who 
do not follow it will have short-term success, but they will fail in the long run. This is 
because they can cheat a consumer only once. After that, the consumer will not 
buy goods from that businessman. He will also tell others not to buy from that 
businessman. So this will defame his image and provoke a negative publicity. This 
will result in failure of the business. Therefore, if the businessmen do not follow 
ethical rules, he will fail in the market. So, it is always better to follow appropriate 
code of conduct to survive in the market. 
Importance of labour : 
Labour, i.e. employees or workers play a very crucial role in the success of a 
business. Therefore, business must use business ethics while dealing with the 
employees. The business must give them proper wages and salaries and provide 
them with better working conditions. There must be good relations between 
employer and employees. The employees must also be given proper welfare 
facilities. 
Consumer satisfaction : 
Today, the consumer is the king of the market. Any business simply cannot survive 
without the consumers. Therefore, the main aim or objective of business is 
consumer satisfaction. If the consumer is not satisfied, then there will be no sales 
and thus no profits too. Consumer will be satisfied only if the business follows all 
the business ethics, and hence are highly needed.
Safeguarding consumers' rights: 
The consumer has many rights such as right to health and safety, right to be 
informed, right to choose, right to be heard, right to redress, etc. But many 
businessmen do not respect and protect these rights. Business ethics are must to 
safeguard these rights of the consumers. 
Protecting employees and shareholders: 
Business ethics are required to protect the interest of employees, shareholders, 
competitors, dealers, suppliers, etc. It protects them from exploitation through unfair 
trade practices. 
Develops good relations : 
Business ethics are important to develop good and friendly relations between 
business and society. This will result in a regular supply of good quality goods and 
services at low prices to the society. It will also result in profits for the businesses 
thereby resulting in growth of economy. 
Creates good image : 
Business ethics create a good image for the business and businessmen. If the 
businessmen follow all ethical rules, then they will be fully accepted and not 
criticised by the society. The society will always support those businessmen who 
follow this necessary code of conduct.
BUSINESS ETHICS (DO’S) 
Fairness 
Exhibit a high level of morality and fairness in all the action. 
Protect people against discrimination. 
Take actions in good faith. 
Confidentiality 
Comply with all guidelines relating to disclosures under various acts and 
rules. 
Maintain secrecy in confidential matters. 
Be a trustworthy co-worker.
BUSINESS ETHICS (DO’S) 
Compliance 
Comply with service rules. 
Adhere to company systems and procedures. 
Honesty 
Be honest in attendance and punctuality. 
Quote correct amount while filing claims.
BUSINESS ETHICS (DON’TS) 
Fairness 
Exhibit partiality and favoritism in performance appraisals. 
Steal credit of good work from team. 
Compliance 
Take conflicts outside. 
Confidentiality 
Overlook safety and health rules. 
Honesty 
Give and take bribe/ gifts in violation to Company policy. 
Falsify records.
CONCLUSION 
Business ethics reflects the philosophy of business. 
One of the aim of Business ethics is to determine the fundamental purposes of a company. 
When a business does not have ethics in it's everyday work atmosphere, the long lasting 
effects can be disastrous and often times, even fatal, to that business. 
A company's ethics will determine its reputation. 
Good business ethics are essential for the long-term success of an organization. 
Implementing an ethical program will foster a successful company culture and increase 
profitability. 
A company's ethics will have an influence on all levels of business. 
It will influence all who interact with the company including customers, employees, 
suppliers, competitors, etc. 
All of these groups will have an effect on the way a company's ethics are developed.
Thank You