Varun Parmar
Los Altos, California, United States
10K followers
500+ connections
About
Strong strategic and analytical thinker with proven general management, leadership and…
Articles by Varun
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What’s So Special About March?
What’s So Special About March?
Some of us are going to get really busy over the next three weeks. No, it’s not tax filing deadline yet [.
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MAKING CONTRACT REVIEWS MUCH FASTER
MAKING CONTRACT REVIEWS MUCH FASTER
A few days ago we launched Doculus. After almost 9 months of sweat and tears, long days and sleepless nights, Doculus…
2 Comments -
"Paid Part", Not "Free Part", Is The Problem With Freemium
"Paid Part", Not "Free Part", Is The Problem With Freemium
Freemium = "Free part" + "Paid part" Over the past few years, the freemium model has been studied quite extensively by…
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What's Wrong With This Picture?
What's Wrong With This Picture?
I bet most of you have seen this picture at least once before. It’s plastered across numerous websites that position…
9 Comments
Activity
10K followers
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Varun Parmar shared thisAI is changing how customers discover, compare, and choose brands. Ellie Taylor shares how Best Buy is thinking about AI-driven discovery and why the content supply chain now matters as much as the message itself. https://bit.ly/4utteZcHow Best Buy is adapting marketing for AI discoveryHow Best Buy is adapting marketing for AI discovery
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Varun Parmar shared thisCodifying your brand for AI and agentic systems is a prerequisite for realizing value in the AI era. That’s exactly what we built with Adobe Brand Intelligence System.Varun Parmar shared thisBrands aren't just a set of guidelines. They're the thousands of unwritten calls teams makes every day. The approvals, rejections, and instincts that never make it into a single document....that's the real core of a brand's identity. Adobe Brand Intelligence understands this and implements a brand's value into the entire content supply chain. Not just catching errors at the end of a workflow, but shaping content from the moment it's created, all the way to predicting the best engaging content before it ever goes live.. 🤯 Check out this video to understand how it works then stay tuned! Up next, we're breaking down the latest skills it unlocks: Validate, Instruct to Assemble, and Simulate! #AdobeBrandIntelligence #BrandGovernance #BrandStrategy
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Varun Parmar reposted thisVarun Parmar reposted thisComing up with ideas isn't the hard part anymore. Executing them is. At the Cannes Lions International Festival of Creativity Adobe SVP and GM Varun Parmar told us the key to scaling a brand is content. A lot of it. So how can marketers and creatives keep up? Varun says AI. “The role of a marketer is more of a director. The marketer is setting the strategy, the marketer is setting the goals and the [AI] agents are going and executing against those goals and those strategies.” In other words, let humans focus on strategy and judgment, while AI handles execution. Tell us what you think. If AI can handle more of the execution, where should marketers focus their time and energy?
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Varun Parmar shared thisI enjoyed joining Jon Gieselman at #TIME House to discuss how Adobe Brand Intelligence can help scale creativity in the AI era!Varun Parmar shared thisHow do brands scale creativity and marketing in the age of AI? Adobe's Varun Parmar and Comcast's Jon Gieselman joined TIME at Cannes Lions 2026 to discuss the role of brand intelligence, organizational transformation, and why marketers today need to be technologists. Watch the conversation from TIME House. Brought to you by Adobe
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Varun Parmar shared thisAI creates real enterprise value when it can scale content production AND protect the brand at the same time.Varun Parmar shared thisAs generative AI becomes more capable, the conversation shifts from content creation to brand governance. In this Drop By conversation from Cannes Lions International Festival of Creativity, Varun Parmar, SVP & general manager, GenStudio and Firefly Enterprise at Adobe, explains why the next challenge for marketers is ensuring AI-generated content stays on-brand when scaling creative across the organization. #sponsored 🎤: Ryan Hoover
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Varun Parmar shared thisGreat conversation with Nicholas Johnston, Publisher of Axios, at #CannesLions on Authenticity vs. Algorithms: Storytelling in the AI Era. As AI reshapes how stories are created, distributed, and personalized, authenticity becomes more important. Brands that win will be the ones that use AI to preserve their voice and tell stories that feel unmistakably human. That was the heart of our discussion: algorithms can help scale storytelling but authenticity is what makes people care. Thanks to Nicholas and the Axios team for a thoughtful conversation at Axios House.
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Varun Parmar shared thisToday Adobe announced its intent to acquire Topaz Labs. Post deal close, among other surfaces, we plan to make Topaz available in Firefly Enterprise, helping enterprises bring higher quality and fidelity to scaled content production workflows. Imagine a global brand preparing thousands of product assets across markets and channels. Some assets come from high-end shoots, some from older content libraries, and some from AI-generated imagery. Before those assets can be activated, they often need to be upscaled, cleaned up, sharpened, adapted, and made production-ready. That is where Topaz + Firefly Enterprise is a winning solution, helping teams move from content generation to activation-ready content at enterprise scale.Varun Parmar shared thisBig news for creators: today we announced our intention to acquire Topaz Labs. Demand for creative capabilities from Adobe has never been higher. We see it in massive traffic growth, up 50% in the last year, and in the incredible things creators and brands are doing with our creative AI products like Adobe Firefly and Firefly Services and Creative Cloud apps like Photoshop. Topaz Labs brings deep expertise in developing AI video and image enhancement models. At a time when creators are making more content by mixing captured and generated images and video, together, we’ll give every creator the quality and control to easily produce that content at higher quality and resolution. Excited to work with Eric and the incredible team he has built! https://lnkd.in/gM78KrE4
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Varun Parmar shared thisGreat conversation with Kate Mackie, Chief Marketing Strategy & Operations Officer at EY, on Turning Brand Intelligence Into Competitive Advantage. As AI becomes central to how content is created, personalized, and activated, the question for brands is how to move faster without losing what makes the brand distinctive. That is where Adobe Brand Intelligence becomes critical, turning brand voice, visual identity, design system, guidelines, decision traces, and performance learnings into an intelligent system that can scale across your AI and agentic workflows.
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Varun Parmar shared thisGreat conversation with Jennifer Kattula, CMO, Microsoft Advertising, and Shyam Venugopal, SVP, Global Marketing Transformation at PepsiCo on Building Smarter Partnerships in the Agentic AI Era. The old assumption was that brands set strategy, agencies made the work, platforms distributed it, and tech providers enabled it. AI breaks that linear model. The lines are blurring and it's no longer who does what, but how we work together in a faster, more iterative system. The big takeaway: we’re all figuring it out together :) Thanks to Annie Smith at LIONS Advisory for moderating the discussion!
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Varun Parmar reacted on thisVarun Parmar reacted on thisHow do you rebrand Coca-Cola?🥤 You don’t. You make one of the world’s most iconic brands even more iconic. You make Coca-Cola more Coca-Cola. Think of the red. The Spencerian script. The Dynamic Ribbon. The Arden Square. The taste. You already know who we are. That doesn’t call for a redesign. It calls for a celebration. We’re doubling down on what makes us an icon recognized by billions, elevating the assets people know by heart. Our goal is simple: deliver an uncompromised Coca-Cola experience. No matter which Coca-Cola someone chooses, it should look and feel like Coca-Cola. Always. Built to be Iconic Everywhere. For everyone. Across every platform on the planet, including ones that don’t even exist yet. We’re built for scale and made to hit you like the first ice-cold sip. Unmistakable. Undeniable. Refreshing. The future will keep changing. We know what it looks like for us. It looks like Coca-Cola. 🟥®️ Thankful to this incredible team Frederic Kahn Sue Murphy Kate Schindel Chris Livaudais Dom Heinrich Joshua Schwarber Bruno B. Michelle Lin Wang Elif K. Clodagh Forde Stavros Kakouros Junaid Basabjit Majumdar Rafael Florián Corredor Aidee Rguez Polo Julia Esposel Erika Wolthers Patrick W. Steve Llewellyn Heloise Byrne Islam ElDessouky Arya Boghraty Cloé von Krause Ulises Ramírez Bourget Katherina Jawaharlal Vijay Parasuraman Claudia Navarro Arnab Roy Begonia Fafian Javier Meza Rafa Prandini Manuel "Manolo" Arroyo JKR The SUPERULTRARARE® Brody Associates Artworld Agency Martin Wonnacott forpeople Monks Adobe
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Varun Parmar reacted on thisVarun Parmar reacted on thisOne more update for the week - Bulk editing, a common ask from a lot of our customers in now live! Ben Summerhays Sunder Thyagarajan Laura Paun thanks.
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Varun Parmar reacted on thisVarun Parmar reacted on thisExcited to see another capability reach GA! 🎉 Adobe GenStudio for Performance Marketing now supports direct activation to The Trade Desk, allowing marketers to publish approved static display ads directly into existing TTD campaigns. It's another step toward connecting content creation with activation, helping marketing teams move faster while maintaining governance over approved creative. Great work Adrian Petcu
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Varun Parmar liked thisVarun Parmar liked thisThe future of marketing isn't reacting faster—it's predicting smarter! Discover how Adobe Brand Intelligence and Simulate bring audience insight upstream, empowering brands to create with confidence before content ever goes live. #Adobe #AdobeFirefly Varun Parmar Adrienne Tsai Claudia de Lavalle Akshay Madan Navjot M.Simulate audience resonance | Adobe Brand IntelligenceSimulate audience resonance | Adobe Brand Intelligence
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Varun Parmar liked thisAdobe's Varun Parmar shares some great insights around the future of AI-driven brand intelligenceVarun Parmar liked thisMost enterprises are only tapping a fraction of their brand's intelligence. At #AdobeSummit, Varun Parmar shared a vision for what's next: AI that understands not just your brand guidelines, but the workflows, decisions, approvals, and insights behind every customer experience. As we head to #CannesLions, the conversation is shifting from generating content to orchestrating the entire content supply chain, with AI agents, connected workflows, and brand intelligence at the center. The future of marketing isn't more content. It's smarter content operations.From Creative Brief to Global Campaign: The Future of AI-Powered Content ProductionFrom Creative Brief to Global Campaign: The Future of AI-Powered Content Production
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Varun Parmar reacted on thisVarun Parmar reacted on thisWith the FIFA World Cup taking over stadiums across the US, Canada, and Mexico, and the worldwide coverage, soccer has been everywhere this summer. And as a recovering Division 1 soccer player (Go Blue Hens and Retrievers!), I've been enjoying every minute. This brings back memories of another big soccer moment that I couldn't have been more excited to attend: the Adobe Women's FA Cup Final in London a few weeks back. What made it even more special was that I had the opportunity to present the winners, Manchester City, with the trophy. It has been quite the journey from the fields of my childhood to Wembley, and I want to make sure as many young "footballers" have the opportunities I had. That's why I was so excited about Adobe’s partnership with the Women's FA Cup. This year, kids from Bloomsbury Football Foundation used Adobe Express to design Cammie the Cheetah, the tournament's official mascot who wore the kit that was designed by fans and also worn by the kid player escorts at the final between Manchester City and Brighton & Hove Albion, in front of 43,000 fans. Getting to hand over the trophy was a career highlight. Seeing fans' creativity carried out onto the pitch, watched by thousands, might have topped it.
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Varun Parmar reacted on thisWhat if your ideation could match your brand from the very beginning? Check out Firefly Custom Models in Firefly Boards to explore concepts and variations aligned with your brand or campaign. #AdobeFirefly #CustomModels #EnterpriseAIVarun Parmar reacted on thisCreative exploration is more effective when it's on brand. With Firefly Custom Models in Firefly Boards, you can explore ideas and build creative direction using AI that's trained on your brand’s style. Instead of starting with generic outputs, you start with imagery that's already aligned to your brand's unique aesthetic. From there, transforming existing brand images into new variations is done in just a few simple steps! #AdobeFirefly #EnterpriseMarketing #BrandMarketing
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Varun Parmar liked thisLoved this conversation with Varun Parmar - Back to the AND ... to enable your brand to live and breathe across the client experience strong URL will need to underpin the IRL... And, we were serendipitously in the early slot, so hadn't melted just yet!
Experience
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Education
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MIT Sloan School of Management
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* Coursework in Technology Strategy and Operations Research
* Received outstanding engineering thesis award for the graduating class
Patents
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Display screen with graphical user interface
Issued US USD781884 S1
The ornamental design for a display screen with graphical user interface.
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Parallel on-premises and cloud-based authentication
Issued US US 20150188922 A1
A method for parallel authentication comprises receiving a download request from a client computer system to download a document stored in a first storage system. The first storage system is coupled to the client computer system via a network. The first storage system is coupled with a second storage system via the network. The download request includes a first token associated with the first storage system and a second token associated with the second storage system. The first storage system…
A method for parallel authentication comprises receiving a download request from a client computer system to download a document stored in a first storage system. The first storage system is coupled to the client computer system via a network. The first storage system is coupled with a second storage system via the network. The download request includes a first token associated with the first storage system and a second token associated with the second storage system. The first storage system is configured to authenticate the download request based on the first token and the second token. Based on successful authentication, the first storage system is configured to authorize the client computer system to download the document.
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Multilayer Mobile App Interface
Issued US 62/017,751
Systems and techniques to display app content are disclosed. In various embodiments, an indication is received to save an application page. An image of the application page and associated application state information are stored. The image and state information may be used to provide a user-navigable interface that enables a user to navigate back to the saved page.
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Context-based dynamic Information Rights Management
Issued US 14/144,892
Disclosed are systems and methods for context-based dynamic information rights management (IRM) in a cloud-based document management environment. A system may include a document server configured to store a plurality of documents. The document server is coupled to an information rights server and a plurality of client computer systems via a network. One or more of the document server and the information rights server may be cloud-based. The information rights for a document stored in the…
Disclosed are systems and methods for context-based dynamic information rights management (IRM) in a cloud-based document management environment. A system may include a document server configured to store a plurality of documents. The document server is coupled to an information rights server and a plurality of client computer systems via a network. One or more of the document server and the information rights server may be cloud-based. The information rights for a document stored in the document server may be determined by the information rights server based on context parameters associated with a request to download the document from the document server.
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Tracking new submissions for an online forms service
Issued US US20140040718 A1
A method and system to track new submissions for an online forms service is provided. The system may include a request detector to detect a request to load a view (e.g., a web page) and a view provider to provide the view for display in response to the request. The view may comprise submission information for an electronic form and a value indicative of a number of new submissions.
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Mobile User Interface to Access Shared Folders
Filed US 62/017,744
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Zeenat Patrawala
Work 3.0: From Tool to Teammate — How AI is Rewriting the Org Chart and Redefining Productivity Last year, Aparna Chennapragada (Chief Product Officer at Microsoft) reminded us that organizations haven’t truly adopted AI , individuals have. Beneath the buzz, the real blockers are trust, organizational inertia, and how work itself is changing. (Link Below to 2024) This year at the MIT AI Conference, Aparna and I will unpack a couple themes: 🧠 How the AI revolution is moving from tools to teammates, fundamentally reshaping roles, teams, and workflows. 🤝 Why what’s magical today becomes tomorrow’s commodity . and how companies can build trust and stay ahead of the curve. ⚡ What it takes to build resilient, adaptive organizations in the age of intelligent systems. 📅 Join us for this high-impact conversation at the MIT AI Conference 🔗 https://lu.ma/mitai2025 We’re grateful to our sponsors: E14 Fund, Wilson Sonsini Goodrich & Rosati, OpenAI, MIT Sandbox Innovation Fund Program, HoundDog.ai, Dheyo AI, espressoai.it, BCG X, Egon Zehnder, Horizon Neuroscience, Roomie, TriNet, MIT Kuo Sharper Center for Prosperity and Entrepreneurship, Chonkie, Myndboosters AI, MemVerge, Cheyenne Ventures, Fenwick & West, Genspark. #MITAI2025 #AI #Innovation #Technology #FiresideChat #FutureOfWork #Work3 #AIProductivity #TrustInAI #Conference #Networking #MIT MIT Alumni Startups (MITAS): Shuja Keen, Daniela G., Adriana Catalina Vázquez Ortiz, Lorenzo Ligato, Dima Ayyash, Laura Hoang, Mainak Ghosh, Farzan Subhani, Nancy Wang, Serena Chung, Rand H., Rachel Lang, Luna Maroun, Zeenat Patrawala, Andreas Sanidiotis.
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Jesse Landry
When most people hear "solid-state," they think storage. But in Santa Clara, xMEMS Labs just gave that term new resonance, literally. The company just raised $21M in Series D funding led by Boardman Bay Capital Management, with Cloudview Capital, CDIB-TEN Capital, Harbinger Ventures, Susquehanna Asia Venture Capital, and other strategic investors tuning in. This isn't another round of capital, it's an #amplifier for a company turning silicon into a new language of #sound and #cooling for the AI era. Founded in 2018 by Joseph Jiang and Jemm Liang, xMEMS spun out of piezoelectric R&D at TSMC and turned what was once wafer-level theory into commercial hardware. Joseph Jiang, a veteran of Knowles, Fortemedia, and InvenSense, leads with precision and swagger, while Jemm Liang, who built Ultrachip from the ground up, drives the engineering with surgical focus. Co-Founder & CLO Wei-Fu Hsu, the former MediaTek exec and IP expert, ensures xMEMS' innovation is as protected as it is disruptive. Their play? A monolithic MEMS platform that transforms voltage into vibration, silicon into sound. Unlike legacy coil speakers and fans, xMEMS tech doesn't move parts, it moves markets. Over 500K MEMS speakers shipped in 1H'24, backed by >250 global patents. The Cypress & Sycamore lines redefine what "small" can do: 1mm-thin, full-range, and capable of sub-bass response once thought impossible in earbuds. Their XMC-2400 µCooling chip, 1mm-thin, fan-on-a-chip, inaudible, moves 39cc/sec of air at just 30mW. That's not cooling, that's choreography at a molecular level. Dr. Chester Hwang, named CTO on Oct 15, 2025, joins to push that curve further. Alongside veterans Mike Housholder (VP Marketing & Biz Dev), Jim Wargnier (VP N.A. & EU Sales), James Lee (VP & Korea GM), Steven P. Bentley (VP Sales), and Martin Lim (VP MEMS Tech), xMEMS is scaling at semiconductor speed. They're already in BleeqUp's AI sports glasses and teamed with Dongguan Rayking Electronics for TWS modules. When OEMs talk "next-gen," they're talking xMEMS-level integration. For investors like Boardman Bay's Will Graves, this isn't just sound engineering, it's signal intelligence. With AI pushing devices thinner, faster, and hotter, xMEMS' piezoMEMS platform sits at the intersection of #acoustics and #thermals, where every millimeter matters. Backing them is a bet that the next wave of #sensorytech won't just compute, it'll feel alive. So what's next? Scaling production, expanding capacity, and embedding xMEMS' silicon pulse into everything from earbuds to AI #datacenters. In a world chasing speed, silence, and fidelity, xMEMS isn't following the beat, they're building the frequency the future will hum to. #Startups #StartupFunding #VentureCapital #SeriesD #AI #Sound #SoundEngineering #Semiconductors #Data #DataDriven #Technology #Innovation #TechEcosystem #StartupEcosystem #Hiring #TechHiring If software engineering peace of mind is what you crave, Vention is your zen.
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