A Common Language for Cross-Channel Measurement
Complementary Ad Type and Ad Inventory taxonomies from Project Eidos are designed to improve consistency, comparability, and measurement across digital advertising.
IAB has finalized Campaign Data Standards 1.0, establishing a shared framework for describing advertising experiences and the inventory in which they appear across platforms, channels, and campaign systems.
Developed through IAB's Project Eidos Initiative and the Measurement Advisory Committee, the standards establish two complementary taxonomies:
- Ad Type classifies the advertising experience . . .
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