Tune Into IAB's Upcoming LinkedIn Live 🎙️ Audio has always been a valuable part of the media mix. As identity frameworks, standardized data, DSP integrations, and measurement capabilities continue to evolve, audio is becoming more interoperable across the advertising ecosystem. That interoperability makes it easier to plan campaigns alongside other channels, activate audiences across platforms, optimize performance throughout a campaign, and connect audio exposure to meaningful business outcomes... To learn more, join IAB's Matt Shapo and a special guest as they dive into IAB's soon to be released whitepaper! ⤵️
IAB
Advertising Services
New York, New York 129,544 followers
IAB empowers the media and marketing industries to thrive in the digital economy.
About us
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
- Website
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https://iab.com
External link for IAB
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1996
- Specialties
- Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce, Digital Media, and Responsible Media
Locations
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Primary
Get directions
116 E. 27th St.
New York, New York 10016, US
Employees at IAB
Updates
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Join the LinkedIn Live TODAY! 🎙️
THIS WEEK! 👀 Amazon's Larry Linietsky and IAB's Matt Shapo will sit down to discuss how interoperability is transforming audio from a specialized channel into a fully integrated component of modern omnichannel marketing. Discussion topics will include: - Why interoperability has become the missing link for audio - How shared identity and data standards are changing planning and activation - What greater interoperability means for optimization and campaign performance - How integration with modern measurement systems helps marketers better understand audio's contribution to business outcomes 📆 Don't miss out, join the upcoming LinkedIn Live on Wednesday, August 19: https://okt.to/4V0yjv
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🔊 Audio is a major part of consumers' lives, but it hasn’t always been measured or planned like other channels. However, advances in measurement, attribution, identity, and interoperability are making it easier to understand audio’s role across the media mix. IAB’s Unlocking the Power of Data-Driven Audio looks at what’s changing and what it means for marketers looking to put audio to work in omnichannel strategies. 📥 Download the whitepaper for the latest examples and insights: https://okt.to/gCIv8L
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IAB reposted this
Four days of insight, opportunity and meaningful connections. 🌴 🌊 Jupiter Festival Miami brings together senior leaders and innovators from across marketing, media and entertainment to exchange ideas, explore emerging opportunities and shape what’s next for the industry. Join us in Miami, October 6–9, for four days of high-value conversations, fresh perspectives and new business opportunities. Get your tickets now: https://lnkd.in/emE3vWxu. #JupiterFestival #JupiterMiami #Marketing #Media #Entertainment #Content #Innovation #Networking #Connection #Insight #Leadership
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👀 The rumors are true! #IABCreatorFronts complimentary for qualified brand marketers, media buyers and agency professionals. Don't miss out, request a pass: https://lnkd.in/eGBDrktw
I’m in personal text conversations power brokering registrations for IAB CreatorFronts on 9/15 #ThisIsWhyYouAdvertiseWithBreakingAndEntering
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IAB reposted this
THIS WEEK! 👀 Amazon's Larry Linietsky and IAB's Matt Shapo will sit down to discuss how interoperability is transforming audio from a specialized channel into a fully integrated component of modern omnichannel marketing. Discussion topics will include: - Why interoperability has become the missing link for audio - How shared identity and data standards are changing planning and activation - What greater interoperability means for optimization and campaign performance - How integration with modern measurement systems helps marketers better understand audio's contribution to business outcomes 📆 Don't miss out, join the upcoming LinkedIn Live on Wednesday, August 19: https://okt.to/4V0yjv
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As AI becomes more embedded in advertising and marketing, knowing when and how to disclose its use is critical. In this round of #IAB'sTake, Caroline Giegerich shares how IAB's AI Transparency & Disclosure Framework V2 (launched today!) https://okt.to/SkZwGM provides practical guidance to help brands, agencies, publishers, and technology partners make consistent, risk-based disclosure decisions that build consumer trust. Watch it now 👇:
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IAB reposted this
Gaming is a massive entertainment universe, but some advertisers still approach it like an arcade machine with too many buttons. Michael Arzt of IAB joins Beet.TV contributor David Kaplan to discuss how next month's IAB PlayFronts is helping marketers understand the players, platforms and creators shaping the gaming opportunity. Visit Beet.TV for this video (https://lnkd.in/gwAHVHuX) and much more! Reported by Rob Williams, #BeetIABPlayFronts Join us at the Beet Retreat L.A., Nov. 4-6 https://events.beet.tv/la 🌴😎🎤
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IAB reposted this
Please vote for our SXSW 2027 panel: Death of the Homepage: For Humans. The web’s most important visitor may no longer be human. It may be your agent. At SXSW 2026, Cloudflare CEO Matthew Prince predicted AI bot traffic would surpass human traffic by 2027. It happened just THREE MONTHS LATER. As consumers increasingly rely on AI to discover brands, products, and information, websites are gaining a new primary audience: machines advising humans. We will explore how this shift is reshaping discovery, advertising, measurement, publishing, and the future of the open web. Featuring: ⭐️ Caroline Giegerich, VP, AI IAB ⭐️ Daniel Shin Un Kang, Head of Organic & Agentic Search Expedia ⭐️ Jonathan Roberts, Chief Innovation Officer People Inc. ⭐️ Stephanie Cohen, Chief Strategy Officer Cloudflare 👉 Please vote here: https://lnkd.in/gzwB-FMe #SXSW #ai #agents
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THIS WEEK! 👀 Amazon's Larry Linietsky and IAB's Matt Shapo will sit down to discuss how interoperability is transforming audio from a specialized channel into a fully integrated component of modern omnichannel marketing. Discussion topics will include: - Why interoperability has become the missing link for audio - How shared identity and data standards are changing planning and activation - What greater interoperability means for optimization and campaign performance - How integration with modern measurement systems helps marketers better understand audio's contribution to business outcomes 📆 Don't miss out, join the upcoming LinkedIn Live on Wednesday, August 19: https://okt.to/4V0yjv
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