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Brand Marketers looking to authentically engage diverse gaming audiences, integrate gaming into their broader media mix, and drive full-funnel campaign objectives from awareness to direct response, while respecting the player experience.
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Media Buyers & Planners seeking to understand the rapidly expanding video gaming ecosystem and learn how to navigate programmatic buying paths across console, PC, mobile, and VR environments.
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Agency Representatives aiming to bridge the gap between brands and gaming publishers, manage the stakeholder mapping and briefing process, and develop strategies tailored to the contextual suitability needs of their clients.
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Media Sellers, Publishers, & Ad Tech Professionals interested in effectively monetizing gaming inventory, understanding buy-side needs, and communicating the value and updated measurement standards of intrinsic and adjacent in-game advertising.
FAQ
Understand and Navigate the Modern Gaming Ecosystem
You’ll be able to explain how player environments, viewer environments, and industry stakeholders shape brand access to gaming audiences, and assess the opportunities and constraints within different parts of the ecosystem.
Evaluate Gaming Monetization Models and Advertising Fit
You’ll be able to distinguish common gaming revenue models, connect them to platform and game-type dynamics, and determine where and how advertising integrates effectively across the gaming economy.
Develop Audience-Centered Gaming Strategies
You’ll be able to assess how and where people play and watch, apply motivation and behavior insights to targeting and creative decisions, and shape engagement strategies aligned to gaming audience expectations.
Plan and Execute Gaming Media Buys
You’ll be able to translate business objectives into channel selection, placement types, pricing considerations, and buying paths, compare direct and programmatic options, and select approaches that align with scale, control, and measurement needs.
Evaluate Risk, Measurement, and Activation Best Practices in Gaming
You’ll be able to differentiate industry misperceptions from operational realities, assess measurement and fraud considerations, and apply contextual suitability, legal, and age-appropriate design requirements to ensure responsible and effective gaming activation.
