The University of Bergen's strategy for 2023–2030 points out how UiB, through innovation and facilitation of entrepreneurship, can increase collaboration with research institutions, business and the public sector and thereby contribute to developing society both locally, nationally, and globally

UiB's social mission related to innovation is rooted in UiB's research, education and dissemination activities in a broad sense and embraces all sectors of society. In line with UiB's strategy "Knowledge that shapes society", the focus of UiB's innovation work will be on societal effects and contributions to a more well-functioning and sustainable society, and thus go beyond commercialization and increased value creation through economic growth.

UiB places great emphasis on creating a culture of innovation and entrepreneurship among students and employees, both in education, research, and dissemination. This entails interaction and exchange of experience across UiB, the establishment of meeting places, but also expectations that the various disciplines are given the opportunity to develop content and relevance based on their own professional traditions. The work is outlined in the Action Plan for Innovation and Entrepreneurship.