The Billions You're Losing to Online Ad Fraud

The Billions You're Losing to Online Ad Fraud

• 1.
  The Billions You’reLosing to Online Ad Fraud SAMUEL SCOTT COLUMNIST, THE PROMOTION FIX – THE DRUM GLOBAL MARKETING SPEAKER #ThinkAhead18 — @samueljscott
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  The Cost ofAd Fraud Sources: The Drum / The&Partnership / m/Six
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  The Future Costs Source:WFA
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  Impressions vs. Eyeballs
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  Method #1 —Deceptive Publishers Source: WFA
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  Fraudulent Impressions Sources: YouTube;Kochava
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  Fraudulent Impressions Source: IntegralAd Science
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  Fraudulent Impressions Source: AdWeek
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  Method #2 —Bots & Click Fraud Source: HubSpot
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  Click Fraud Sources: TheDrum / Bangkok Post / Thai News Agency
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  Bots Sources: The Drum
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  Bots & ClickFraud Sources: Imperva Incapsula Bot Traffic Report / Oxford BioChronometrics
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  Method #3 —Domain Spoofing Sources: GitHub / SpotX
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  Domain Spoofing Sources: DigiDay Valueof stolen inventory: $1.3 million per month
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  The Mistaken Assumption Adtech saves money by cutting out the middle-men.
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  Where Ad TechMoney Goes - The Drum
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  Read his fullanalysis here. Where Ad Tech Money Goes
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  Where Ad TechMoney Goes
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  Source: WFA Where AdTech Money Goes
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  60% of your spendis lost before the ad even appears on the website. Where Ad Tech Money Goes
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  But only 50%of THAT spend is on ads that are “viewable.” Where Ad Tech Money Goes
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  After ad fraud,we have 16 cents left. Where Ad Tech Money Goes
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  Only 2/3 of“viewable” impressions are actually looked at by someone. Where Ad Tech Money Goes
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  75% of thetime, people don't look at online ads for one second. Where Ad Tech Money Goes
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  Where Ad TechMoney Goes
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  - Mediatel, October2016 Where Ad Tech Money Goes 30% went to the publisher
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  The Biggest Mythin Martech Consumers want personalised advertising.
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  The Biggest Mythin Martech
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  #ThinkAhead18 @samueljscott The BiggestMyth in Martech
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  The Intercept, May2018 The Biggest Myth in Martech @samueljscott#ThinkAhead18
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  MarketingSherpa, March 2017 TheBiggest Myth in Martech
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  2017 PageFair Adblock Report TheBiggest Myth in Martech
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  2017 PageFair AdblockReport The Biggest Myth in Martech
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  63% use them! TheBiggest Myth in Martech @samueljscott#ThinkAhead18
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  The Biggest Mythin Martech
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  25% of peopleworldwide use a VPN — GlobalWebIndex in Wired magazine The Biggest Myth in Martech @samueljscott#ThinkAhead18
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  200 million visitsin August 2017 — SimilarWeb data The Biggest Myth in Martech @samueljscott#ThinkAhead18
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  Safari 11
 (Macs andiPhones) 
 Intelligent Tracking Prevention lets
 companies track people for only 24 hours after visiting a website The Biggest Myth in Martech @samueljscott#ThinkAhead18
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  5% — PageFair research TheBiggest Myth in Martech
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  - The Guardian,September 2017 The Biggest Myth in Martech
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  The Second-Biggest Myth Themedium does not matter.
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  The Second-Biggest Myth
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  The Second-Biggest Myth
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  The Second-Biggest Myth
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  The Second-Biggest Myth
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  WARC, May 2018 TheSecond-Biggest Myth
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  The Second-Biggest Myth
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  The Second-Biggest Myth
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  The Important Thingto Remember SignalingTargeting
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  The Important Thingto Remember
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  The Future? Sources: TheDrum
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  Danke! Samuel Scott Keynote MarketingSpeaker
 Columnist at The Drum sjscott80@gmail.com @samueljscott Facebook and LinkedIn RSS and e-mail list #ThinkAhead18 @samueljscott