Automated regression testing can improve quality and reduce testing time compared to manual regression testing. However, many organizations struggle to implement automated regression testing successfully. Common pitfalls include high maintenance of automated test scripts when the system under test changes, poor quality of automated test scripts if manual test cases are simply translated to scripts without redesign, and lack of a structured process and test automation framework. The article recommends selecting the right person for automating tests, choosing tools carefully, taking a generic approach to interacting with any application regardless of technology, designing test cases as logical business flows, creating reusable interaction functions, and building in error handling and reporting capabilities.