Sustainable IT Lifecycle Innovation Management

Sustainable IT Lifecycle Innovation Management

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  Matt Deacon Emerging Technology,Microsoft UK mattd@microsoft.com www.twitter.com/mattdeacon blogs.msdn.com/matt_deacon
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  Software challenges • 90,000Employees • 1 Billion Customers • 425,000 Partners Reduce the 3-5% of energy consumed by software driven devices Use software to address the larger challenge
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  Green Computing? Wikipedia • Thestudy and practice of using computing resources efficiently. • primary objective is to account for the triple bottom line – People, planet, profit • The goals are to – reduce the use of hazardous materials – maximize energy efficiency during a product's lifetime – promote recyclability of defunct products and waste.
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  Green (or Sustainable)IT is ... The practice of managing computing resources efficiently throughout their lifecycle©. Copyright © Microsoft, 2009
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  SO WHAT? Sustainable Lifecycleand Innovation Management
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  1. The Environment EnergyDemands & Population Growth Pollution & Emissions Climate Change Resource Destruction
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  Freeform & theRegister survey Feb 2008 53% of respondents stated that public relations and the organisation's image were very likely to motivate action on environmental issues 2. The Customer
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  Wisdom of theCrowds ... • Mass collaboration changes every thing*: – www.glassdoor.com – www.uservoice.com – www.getsatisfaction.com – www.ideastorm.com – www.guardian.co.uk/environment/series/greenwash – www.howstuffworks.com/greenwashing.htm – www.stopgreenwash.org – www.achievezero.com – www.greenpeace.org *Wikinomics
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  3. The Government •Cares what its customers say ... – Climate Change Act – Carbon Reduction Commitment – EU Code of Conduct for DCs
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  The Climate ChangeAct 2008 • Introduced 11/07 & law 28/11/08 • First country to put emission targets into law – 26% reduction by 2020 – 80% reduction by 2050 – Legally-binding 5-year budgets for greenhouse gas reduction • All primary greenhouse gases are included • Carbon Reduction Commitment http://www.defra.gov.uk/environment/climatechange/uk/legislation
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  The Carbon ReductionCommitment • Mandatory cap and trade scheme for 04/10 – Affect approx 5K organisations with Energy consumption of over 6,000MWh. – Monitor and report their energy usage. – Appear on a published league table – Carbon Allowances around £12/tCO2e. • An organisation consuming around 8,000MWh could pay as much as £100,000 per year. http://www.defra.gov.uk/environment/climatechange/uk/legislation
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  EU Code ofConduct for Data centres • CoC is a voluntary initiative – Based on US EnergyStar Data Center Infrastructure Ratings. – Develop and promote best practice for DCs – monthly monitoring of energy usage • Widely seen as “regulation through the back door” – “I view this [CoC] as a wider move towards mandatory energy reporting for data centre owners and providers.” - Alec Selvon-Bruce of Hitachi http://re.jrc.ec.europa.eu/energyefficiency/html/standby_initiative_data centers.htm
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  “Western European electricityconsumption [in DCs] for 2007 can be estimated at 56 TWh per year and is projected to increase to 104 TWh per year by 2020.” • Is “energy” a purchase criteria for your IT? • It might be for your car… but IT? 4. The money http://re.jrc.ec.europa.eu/energyefficiency/html/standby_initiative_data centers.htm
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  Introducing ... The practiceof managing computing resources efficiently throughout their lifecycle Copyright © Microsoft, 2009
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  SLIM Maturity Model Copyright© Microsoft, 2009 Baseline (Cost & Control) Emerging (Efficiency & Alignment) Strategic (Growth & Innovation)
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  Create/ Consume UseDispose SLIM: Chewing theCUD Responsibly, Efficiently, Sustainably
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  CUD Quantify Refine Learn SLIM: Continuous Improvement Responsibly,Efficiently, Sustainably CUD
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  Baseline (Cost & Control) Emerging (Efficiency & Alignment) Strategic (Growth& Innovation) SLIM putting it together Quantify Refine Learn Learn ImproveQuantify Learn Quantify Refine Consume UseDispose Copyright © Microsoft, 2009
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  Example: SLIM BaselineUse Copyright © Microsoft, 2009 CUD Quantify Refine Improve USE Quantify
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  Get hold ofyour bill! Freeform & the Register survey Feb 2008 “72% of IT organisations don’t see their energy bills!”
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  Datacentre power consumption Source:EYP Mission Critical Facilities Inc., New York IT Equipment, 50% Cooling, 25% Air Movement, 12% Electricity Transformer/ UPS, 10% Lighting, 3%
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  Find the hotspots... Back Top Back Middle Back Bottom 16 20 24 4 8 12 16 60 65 70 75 80 85 90 Time (24 hours from 2/26/2007 4:00pm) Front Top Front Middle Front Bottom
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  Example: SLIM BaselineUse Copyright © Microsoft, 2009 CUD Quantify Refine Improve USE Refine “ Up to 30% of servers housed within many data centres are functionally ‘dead’” McKinsey 2008 report
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  Get rid ofthe sleepers
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  Hot & ColdAisle Cooling Source: Lawrence Berkeley National Labs CRAH = computer room air handler
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  Raise the temperature! •Many DCs are run for the comfort of the operators or hotspots • In favourable climates outside air can work well too.* * http://www.intel.com/it/pdf/Reducing_Data_Center_Cost_with_an_Air_Economizer.pdf
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  Capacity Planning
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  Source: Ward Ralstonand Erik Virtualisation
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  Server setup Average wattskWh/year Cost* Kilograms of CO2* Standalone IIS7 server × 4 2,000.40 17,535.51 $1,602.75 13,633 One Hyper-V server with 4 IIS7 virtual machines 517.66 (measured) 4,537.81 $414.76 3,528 Potential Savings 1,482.74 12,997.70 $1,187.99 10,105 Standalone IIS7 server × 10 5,001.00 43,838.77 $4,006.86 34,083 One Hyper-V server with 10 IIS7 virtual machines 512.17 (measured) 4,489.68 $410.36 3,491 Potential Savings 4,488.83 39,349.08 $3,596.51 30,592 * See Average Retail Price of Electricity to Ultimate Customers by End-Use Sector, by State (http://www.eia.doe.gov/cneaf/electricity/epm/table5_6_b.html) and Greenhouse Gas Equivalencies Calculator (http://www.epa.gov/cleanenergy/energy-resources/calculator.html) from the U.S. Environmental Protection Agency. Source: Ward Ralston and Erik Virtualisation
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  Virtualisation pitfalls • VMSprawl – Management of VMs is key • Storage – VMs are only part of the solution, don’t forget storage virtualisation too • IO bottleneck – Understand IO requirements of VM candidates – It won’t be the # VMs but amount of IO that throttles the server
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  Example: SLIM BaselineUse Copyright © Microsoft, 2009 CUD Quantify Refine Improve USE Improve
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  Power Usage Efficiency(PUE) Microsoft Datacentre PUE from Aug 2004 to Aug 2007 Annual Avg PUE Targets for New Datacenter Construction http://blogs.msdn.com/the_power_of_software/ Data Center Efficiency - Beyond PUE and DCiE
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  In Summary ... •Sustainability is and will be a key factor for IT – Environment – Customers – Government – Cost • Consider Green IT in terms of – Sustainability – Efficiency – Agility – Innovation
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  SLIM is ... •Looking at sustainability across the lifecycle • Gradual quantifiable success • Continuous improvement • Moving from cost & control to growth and innovation • Developing a culture of sustainable innovation • And don’t forget ...
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  Consume UseDispose SLIM: Chewing theCUD Responsibly, Efficiently, Sustainably
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  Thank you
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  Resources • White Papers –4 reasons to go green • http://msdn.microsoft.com/en-gb/dd722718.aspx – Processor Power Management in Windows Vista and Windows Server 2008 • http://www.microsoft.com/whdc/system/pnppwr/powermgmt/ProcPowerMgmt.mspx – How to Enable Processor Power Management in Windows Server 2003 • http://www.microsoft.com/whdc/system/pnppwr/powermgmt/w2k3_ProcPower.mspx – Windows Vista Energy Conservation • http://www.microsoft.com/whdc/system/pnppwr/powermgmt/VistaEnergyConserv.mspx – Best practices for datacenters • http://download.microsoft.com/download/a/7/b/a7b72ab1-ca17-4589-923a-83b0ff57be6d/Energy- Efficiency-Best-Practices-in-Microsoft-Data-Center-Operations-CeBIT.doc • http://blogs.technet.com/msdatacenters/archive/2009/04/20/microsoft-s-top-10-business-practices- for-environmentally-sustainable-data-centers-celebrating-earth-day.aspx • What Microsoft is doing – http://www.microsoft.com/environment • The Green Grid organization – http://www.thegreengrid.org