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Social networking in the newsroom

Social media is an important tool for student journalists to connect with readers and enhance online journalism. Some key ways to use social media include: 1) Breaking news and providing live coverage of events on platforms like Twitter and Facebook to engage readers in real-time. 2) Crowdsourcing information and feedback from readers to improve and add context to stories. 3) Promoting content from the student publication on social networks to drive traffic to their website and market their brand. 4) Appointing a social media editor to develop a strategic plan for regular posting and community engagement.

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Social Networking in the J-Classroom How to create a social media strategy to use Facebook and Twitter for journalism
Why social media? It’s where your readers are. Increases traffic to your site Transparency in news gathering Immediate feedback to make stories better Connects site to people and stories Markets your “brand” and keeps readers thinking about the site as a source of information
On your site Include a way for readers to share content on your news site on Facebook, Twitter, etc. Message boards Social networks on news sites Twitter live feed
How to use social media to enhance online journalism Break news before print deadline Keep track of sources (students, teachers, administrators at school to keep up news and events) Crowdsourcing: Gather info from many people to make a story better or add information – includes finding out reactions to your stories thru comments, links, etc.
Create a discussion While it can be great for drawing readers to your site and getting ideas, social media allows the journalist to make news into a discussion rather than a one-sided conversation.
Transparency Share behind-the-scenes stories about the reporting of a certain article Share what stories and projects you are working on to give readers a preview
Twitter Break news Communicate with other journalists #wjchat every Wednesday evening Live coverage of events Bring back to website to read stories Nearbytweets.com to find users in your area Breakingtweets.com to see trends
Live Coverage Create a hashtag # for the event. Give description of what’s happening on the scene.
Use a human being rather than a feed of all headlines (use twitterfeed.com for that) Reply to followers and retweet interesting links Establish relationships – ask questions and answer them. Show some personality Include links Be instructive: 5 people on campus you should know.
Follow teachers, students, parents, administrators, local news outlets
Facebook Better to have a profile rather than a page because you can friend people rather than rely on fans Videos Photos Discussion questions Respond to posts to keep conversation going
Location-based social media Foursquare Gowalla
What’s your strategy? Appoint a social media editor to: Create a plan: What will you post about? Set a schedule for regular posts. Set aside time to respond to questions and comments.
Social bookmarking Digg- Users collectively decide which stories are newsworthy. Can use for story ideas to see what’s popular. (Caution when digging own stuff.) Delicious
How to promote content
How to interact with readers Thank tipsters publicly and give credit
Social media ethics Individual staff members with twitter accounts should identify themselves as affiliated with newspaper
Getting around the censors Text tweets
Sources The Digital Journalist’s Handbook by Mark S. Luckie, author of 10000words.net Journalism Next by Mark Briggs, author of journalism20.com Jeadigitalmedia.org