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Social Media Optimization Plan

The document outlines a 5-step social media optimization plan for The Dorchester Collection hotels: 1) Increase linkability by creating a blog and cross-linking between websites and social networks. 2) Reward inbound links by linking to other sites and tracking backlinks to improve search engine rankings. 3) Make tagging easy by adding sharing widgets. 4) Help content travel by creating podcasts, improving YouTube channels and developing mobile apps. 5) Encourage mash-ups by using tools like Google Maps and RSS feeds.

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Social Media Optimization Plan THE DORCHESTER COLLECTION
5 steps to follow
Increase the linkability Creation of a blog : the link of the blog will be added in the chain official website. Crosslinking between all the sites (social networks…) Aggregate information regarding the biggest events happening near the hotels of the Dorchester Collection (Paris, London…)
Reward inbound links Link to other sites and check all the sites offering a backlink to the Dorchester Collection website. The backlinks are considered by Google has being votes from one site to another. The company that has the most backlinks to its website will improve its rank on the search engine results. The yellow smiley is representing the site that has the most backlinks
Make tagging easy Insertion of the «  add this  » widget on the blog.
Help your content travel Creation of podcasts on Itunes and other sites. Improvement of the chain channel on Youtube. Creation of special applications for the Iphone. Creation of an account with pictures on Flickr to share pictures with the clients. Creation of newsletters.
Encourage Mash-ups Use of Google Maps. Creation of RSS feeds. Put at disposition the embed code of the videos so that people can put them on their sites, blogs and it will increase the traffic on the chain website.
Measuring the visitors Use Google analytics to better understand your visitors and the channel they are choosing to reach you in order to adopt a more efficient marketing strategy.
Measuring the visitors Checking the number of fans of the chain on the Facebook fan page. Checking the number of followers on Twitter. Use of special promotion codes on the differents social websites to size the turnover created by the posts.