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Jeffrey L. Cohen, profile picture
Uploaded byJeffrey L. Cohen
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Social Media Has Changed B2B Communications

The document discusses how the presence of social media, particularly Twitter, would have changed the dynamics of the moon landing in 1969. It highlights the impact of real-time communication and the importance of companies engaging with customers through social media. Additionally, it references the historic value of social profiles and their role in expanding message reach.

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How would the moon landing be different if Twitter were around in 1969? #smb2b
Twitter peaked at 4,000 tweets per second during the Bin Laden death announcement #smb2b
The Network Effect
Social media is not a tool or technology. It’s a real-time approach to communications and engagement #smb2b
Companies need to influence search to be found. Social media can help. #smb2b
A LinkedIn profile is for a person who works at a company. B2B in a nutshell. #smb2b
Campaign vs. Relationships Source: http://socialmedia.cisco.com
Social profiles expand the reach of the message #smb2b
Companies build relationships and gain customers through providing valuable content #smb2b
Thank You! @jeffreylcohen #smb2b
Images Moon: http://www.flickr.com/photos/jurvetson/97214206/ Kennedy: http://history.nasa.gov/moondec.html Newspaper: http://www.flickr.com/photos/outtacontext/3738129561 Twin Towers: http://www.flickr.com/photos/vans0075/2196163926 Phone: http://www.flickr.com/photos/barron/3082365739/ Laptop: http://www.flickr.com/photos/bigpresh/3860586024/ Magazines: http://www.flickr.com/photos/pixelarity/4361102373/ Recommendations: http://www.flickr.com/photos/stuffandnonsense/3106026995 Brand Sign: http://www.flickr.com/photos/alexpatterson/2078963636 Switchboard: http://www.flickr.com/photos/ironrodart/4154904299/ Times Square: http://www.flickr.com/photos/22240293@N05/3845692998/ Yelling: http://www.flickr.com/photos/28096801@N05/4581041971/ Customers: http://www.flickr.com/photos/maysbusinessschool/5120743887/ Wonder Wheel: http://www.flickr.com/photos/wallyg/612608978/ Listening: http://www.flickr.com/photos/democonference/4990694743/ Dog: http://www.flickr.com/photos/bulldogsrule/84473676/ Road: http://www.flickr.com/photos/sambou/2611998145/