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Social Media Action Plan!

The document outlines a social media action plan emphasizing the need for organizations to define their goals and audience before engaging on social media. It describes a five-stage process, including goal setting, listening strategy, identifying customers, developing a content strategy, and tracking results. Effective communication and interaction with followers are highlighted as critical components for success.

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Strategic Action Plans•Goal Setting Strategies• Content Strategy•
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Social Media Action Plan
Just Do What You Think You Should Do, But With Previous Strategic Plans!  Most of the organizations have no idea where to start or whether social media can be an effective business channel for engaging with their target audience!  No matter how passionate you are about it, this is not the place to be salesperson of the year!  Social networking should be used to define your audience, locate your potential customers, build a social relationship with them and then proceed to promote your brand and website.  However, in order to achieve this, an organization needs to clearly define its goals and its audience – in short it needs a comprehensive social media strategy.
Stage 1: Goal Setting  It’s extremely important to set out the objectives of your social media plan before anything else takes place!  You don’t have to set long term goals to start off with; for example you may set a simple goal to achieve 30 new targeted Linkedin followers within your first 5 days of launching your company page.  Ensure that when setting your goals that they are clear, achievable and realistic. Nothing is more demoralizing than setting goals that simply can’t be achieved.  Examples of goal setting: Attracting talented employees, More clicks on my web site, Accelerating customer driven innovation, Increasing sales (even 1 sales through SM is better then 0)
Stage 2: Listening Strategy You like it or not, people will be talking about your products, your business, along with your services online whether you are prepare or NOT!
Stage 2: Listening Strategy  A typical listening process has a simple yet well-defined structure: 1. Identify relevant social media monitoring tools - there are 2. many available, choose the one best suited to you. 3. Learn how to best use the tools. 4. Discover what is being said about you and your market. 5. Find relevant communities and conversations. 6. Uncover the key influencers in your industry.
Stage 3: Identifying Your Customers Consider the target audience you need to build….these may include: • Your prospects. • Your current customers/contacts. • Who do you know already? • Strategic partners. • Industry leaders – who you learn from. • Joint venture partners – who you could work with
Stage 3: Identifying Your Customers  Now consider your ideal customer. 1. Who are they? 2. How can you connect with them? 3. What value can you offer them and how? 4. When will you contact them?
Stage 4: Developing a Content Strategy  70/20/10 Rule: Remember you want to practice the 70/20/10 rule. Spend 70% of your time talking about your customers, 20% talking about other people’s content, and finally spend 10% of your time subtly promoting yourself!  It’s important to determine the type of content that you are going to share. Depending on the channel, social media content can take many forms: blog posts, tweets, status updates, contests, quizzes, poll questions, infographics, videos, and photos…  As social media is just that…”social” don’t forget to respond to your followers. It’s not enough to simply post content, you need to respond to the comments and questions that visitors are asking.
Stage 5: Tracking and Measuring Results
Stage 5: Tracking and Measuring Results  From a social media perspective(Twitter & LinkedIn), you should involve a selection of the following: • Twitter Followers. • LinkedIn connections • Retweets. • Unique Impressions from Twitter & LinkedIn etc. • Opt-ins. • Page views.• New visitors. •Testimonials and recommendations. • Social interactions.  You can measure results by date or by the month and should include information on: • Daily, weekly and monthly active users. • Number of total interactions. • Demographics of users, including country of origin, gender and age.
THANK YOU FOR YOUR ATTENTION! Twitter: @DarkoPepovski LinkedIn: Darko Pepovski www.ideaacademy.wordpress.com