Rural marketing mod 5 hand loom industry

Rural marketing mod 5 hand loom industry

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  HANDLOOM INDUSTRY By NISHANTH H
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  OFFICE OF THEDEVELOPMENT COMMISSIONER (HANDLOOMS) Vision To develop a strong, vibrant Handloom Sector to provide sustainable employment to Handloom weavers. Mission To make the Handloom sector self sustainable for inclusive growth. Empowerment of the weavers through technological up gradation. Focused, flexible and holistic approach to meet the challenges of domestic and global market.
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  OBJECTIVE To ensure overalldevelopment of the Handloom, including welfare of handloom weavers. To provide new upgraded looms and accessories to handloom weavers. To provide subsidized yarn in the clusters areas.
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  LOW PRODUCTIVIT Y INFORMATIO N ASYMMETRY FRAGMENTE D VALUE CHAIN INADEQUATE INPUTS CHALLENGES LACK OF ENABLING ENVIRONM ENT
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  CAUSES FOR FAILUREOF RURAL DEVELOPMENT PROGRAM “Non-involvement of rural artisans in the developmental programmes” is the single most important reason behind non- achievement of desired goals of rural developmental programmes. Most of the technologies remain confined to R&D institutions. R&D is conducted as per convenience of researchers and not as per the need of rural artisans.
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  SCHEMES Ambedkar hastshilp vikasyojna Bima Yojana for Handicrafts Artisans Credit Guarantee Scheme Research & Development Export Promotion
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  AGRICULTURE MARKETING
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  DEFINITION Agricultural marketing isthe study of all the activities, agencies and policies involved in the procurement of farm inputs by the farmers and the movement of agricultural products from the farms to the consumers.
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  PROBLEMS IN AGRICULTURAL MARKETING Inadequatecapital Storage facilities Middlemen Transport problems Fragmented land holdings Lack of market knowledge. Problems of produce collection.
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  STRATEGIES TO PROMOTE AGRICULTUREPRODUCTS Elimination of middle men. Rationalizing the prices. Availability of storage facilities. Taking necessary steps to educate farmers. Providing credit facilities.
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  The National Commissionon Agriculture defined agricultural marketing as a process which starts with a decision to produce a saleable farm commodity and it involves all aspects of market structure of system, both functional and institutional, based on technical and economic considerations and includes pre and post- harvest operations, assembling, grading, storage, transportation and distribution. The Indian council of Agricultural Research defined involvement of three important functions, namely (a)Assembling (concentration) (b)Preparation for consumption (processing) &
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  The Ensure properavailability of consumer products To ensure proper price spread Ensure adequate marketable surplus NEED
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  PREREQUISITE OF EFFICIENTAGRICULTURAL MARKETING Storage facility Capacity to hoard Transportation facility Adequate information Less intermediaries Regulated markets Good quality of produce