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Responsive Web Design: Future of Websites 
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Diagram
why does it matter for Optimizely users? 
 Responsive design is a design technique that allows sites to respond 
and adapt to different devices and screen sizes seamlessly, to provide 
the best possible experience in each case. Responsive sites will resize 
elements and change their layouts as they are resized. The best way 
to describe responsive design is to see it. Try going to a responsive 
design site like starbucks.com and resizing the window to see how it 
changes. 
 Responsive design matters for Optimizely users because they want to 
change elements on a page to create variations. So it is important that 
the changes still fit within the responsive experience.
Screen Size
Advantages of Responsive Web Design
Responsive Design increase Conversion Rates
Responsive Design will optimize Your browsing 
experience
Advantages for the Owner
Advantages for the User
Future of the Web
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