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PR 2.0 and Social Status | Social Media Brazil 2010
This document discusses how public relations and social status are related in the digital age. It argues that PR now has more to do with social media and technology, as these allow information to spread more quickly. However, the core of PR - emotions, wishes, positioning - remains the same. In the digital world, social status is based on the number of retweets, mentions and followers someone has online. Certain social media personalities have achieved "webceleb" status due to their large online following and interactions, even if they do not actively engage with others. The new PR focuses on creating new possibilities and experiences, rather than just selling products.
