What is DigitalMarketing?
⮚ Digital marketing involves marketing to
consumers through digital channels, including
websites, mobile devices, and social media
platforms.
⮚ Digital marketing strategies work for B2B
(business to business) as well as B2C (business
to consumer) companies
3.
Types of DigitalMarketing Channels
▪ Search Engine Optimization (SEO)
▪ Pay Per Click (PPC)
▪ Email Marketing
▪ Social Media Marketing
▪ Video Advertising
▪ Network Marketing
▪ Contextual Marketing
▪ Affiliate Marketing
▪ Content Marketing
▪ Paid Advertising
▪ Referral Marketing
▪ Influencer Marketing
▪ Website Marketing
▪ Mobile marketing
▪ SEM – Search Engine Marketing
▪ Instant Messaging Marketing
▪ Viral Marketing
▪ Virtual Reality Marketing
▪ social media optimization(SMO)
▪ What is Performance Marketing?
▪ Marketing Automation
4.
1. Search EngineOptimization (SEO)
⮚ Making your website page rank higher on internet search engines like Google, Bing,
yahoo, msn, ask.com etc
2. Pay Per Click (PPC)
⮚ Pay-per-click advertising, or PPC advertising, is the process of buying visibility on
search engine results pages (SERPs).
⮚ the goal of PPC is to turn latent users into engaged prospects and further convert them
as buyers. For example, clicking on an online display ad can lead prospective clients to
another page whose content gives more information about it
⮚ they remain hooked throughout the experience, they can end up making a purchase.
PPC ads are usually shown as sponsored stories, product listings, or video ads on
websites and social media platforms. Most of the time, these online promotions are
based on profile interests and search terms
5.
3.Email Marketing
⮚ Emailoffers a much more personal way of connecting with your targeted customers.
⮚ Email marketing is a direct marketing channel where you send marketing materials to
subscribers’ email addresses.
4. Social Media Marketing
⮚ Social media is one of the most powerful internet marketing channels today.
⮚ Platforms like Face book, Instagram, YouTube, Twitter, linked in etc.
5. Video Advertising
⮚ Video marketing is using videos to promote your business and product/services.
⮚ Video advertising is one of the most entertaining and interactive online marketing
channels.
⮚ It includes online display ads that have a video within them. Such ads are also played
before, during, or after a video stream. After watching the ad, the viewer usually sees a
call to action to purchase that product or service or know more about it.
6.
6. Network Marketing
⮚It is all about identifying a pool of influencers, wholesalers, or professionals
who can tell your targeted audience about your business.
7. Contextual Marketing
⮚ Companies can engage in this type of online marketing through guest blogging
and purchasing blog reviews.
8. Affiliate Marketing
⮚ Online sellers can get other dealers to sell their products and services. This is
called affiliate marketing.
7.
9. Content Marketing
⮚Content marketing is the creation and distribution of content (like blogs,
videos, or social media posts) to attract and retain customers.
10. Paid Advertising
⮚ Paid advertising is an online advertising model where you pay to place ads on different
platforms
11. Referral Marketing
⮚ Referral marketing often comes in the form of online reviews, comments on product
listings, and social media discussions.
8.
12. Influencer Marketing
⮚When someone has amassed a large following on a social media platform,
they can use their following to advertise certain products, services, or brands
for a fee.
13. Website Marketing
⮚ Your website is a must-have tool for your business as it provides you with a
dedicated platform where you can educate audiences about your brand,
products, and services.
9.
14. Mobile Marketing
⮚Create your mobile website or app Explore mobile technologies like QR (Quick
Response) codes that customers can scan to go to your website, access or save your
business details, and pay for their purchases
15. SEM – Search Engine Marketing
⮚ SEM helps marketers put paid advertisements on the search results page
16. Instant Messaging Marketing
⮚ Instant messaging marketing is a form of marketing that involves using instant
messaging platforms to communicate with customers and prospects.
⮚This can take many forms, including sending messages, sharing content, and
providing customer support.
10.
17. Viral Marketing
⮚
Viralmarketing is a style of promotion that relies on an audience to organically generate and push the
message of a product or service.
⮚On social media, marketing is considered “viral” when it's being shared rapidly by the public at large
(with a compounding effect) rather than just its target audience.
18. Social Media Optimization(SMO)
⮚
Facebook, Instagram, TikTok, Twitter, Pinterest, Snapchat
19. Virtual Reality Marketing
⮚
VR or Virtual Reality is already in our lives and may be used by marketers to achieve a brand’s audience.
It brings the ability to give your public an immersive experience with the brand, product, or service
11.
20. What isPerformance Marketing?
⮚ Performance marketing is a digital marketing strategy that’s driven by results.
⮚ Sales, leads, clicks
21. Marketing Automation
⮚ refers to software platforms and technologies designed for marketing
departments and organizations automate repetitive tasks
WHAT IS SEO?
⮚SEO stands for search engine optimization. SEO practitioners optimize
websites, web pages and content for the purposes of ranking higher
⮚ SEO stands for search engine optimization. It's a set of processes aimed
at improving your website's visibility in search engines
⮚ Search engine optimization (SEO) is the practice of getting targeted
traffic to a website from a search engine's organic rankings
14.
⮚ White HatSEO
Publishing the highest-quality text content on your website
Sharing your page link on social media
⮚ Black Hat SEO
Link spamming
Keyword stuffing
Over-optimized HTML tags and headings
Using way too many pictures
Hidden texts/links
Buying backlinks
Publishing copied text and more.
⮚ Grey Hat SEO
Publishing spun Content written by inefficient bots
Paying for false reviews
Exchanging links
Publishing articles with clickbait headlines
Different Methods And SEO Strategies
15.
White Hat vsBlack Hat SEO
White Hat SEO
⮚ The techniques which comply with search
engine guidelines are used to improve search
engine rankings.
⮚Don't need to worry about getting penalized
or de-indexing of your site.
⮚Focused on providing quality and relevant
content to the users.
⮚Suitable for people who are looking for a
long-term investment.
⮚It focuses on optimum use of keywords in
title, metatags and body of content.
Black Hat SEO
⮚The techniques which are not approved by
search engines are used to improve SEO of a
site.
⮚It may get your site banned, de-indexed or
penalized by search engines
⮚Don't care about the quality of the content
⮚People looking for quick financial return
prefer Black Hat SEO
⮚Keyword density is increased to achieve
higher search engine ranking.
16.
Types of SEO/ Based on Techniques
1. On-page SEO (on-site SEO)
2. Off-page SEO (off-site SEO) Ex: backlinks
3. Technical SEO
4. Local SEO
17.
What is on-siteSEO?
⮚ On-page SEO (also called on-site SEO) is the
process of optimizing webpages and their content for
both search engines and users.
⮚ It can help rank pages higher on Google and drive
more organic traffic.
⮚ Focus on content and targeted keywords
⮚ Ensure search engines and searchers can easily find
and understand your content.
18.
Off-page SEO (off-siteSEO)
⮚ Off-page SEO (search engine optimization)
refers to efforts to improve a website’s unpaid
search engine rankings without making
changes on the website itself.
⮚ Common tactics include link building, guest
posting, and social media marketing.
19.
Technical SEO
⮚Technical SEOis about improving your website to
make it easier for search engines to find,
understand, and store your content.
⮚It also involves user experience factors. Such as
making your website faster and easier to use on
mobile devices.
⮚Done right, technical SEO can boost your
visibility in search results.
⮚In this post, you’ll learn the fundamentals and best
practices to optimize your website for technical
SEO.
20.
Local SEO
⮚Local SEOis the process of optimizing your
online presence to increase local traffic, visibility,
and brand awareness.
⮚Common local SEO tasks include:
⮚Optimizing your Google Business Profile
⮚Finding local keywords
⮚Creating locally relevant content
E-Commerce SEO:
Ecommerce SEOis the process of improving an online store’s organic rankings and
visibility in search engines like Google and Bing.
Negative SEO:
Negative SEO (sometimes known as adverse SEO) is a malicious attempt to harm a
business’s visibility in search engine results, typically with the aim of stealing its
keyword rankings and traffic.
Youtube SEO:
YouTube SEO is the process of optimizing videos to generate more views that can help
you gain channel subscribers and drive traffic to your website.
International SEO:
International SEO is the process of boosting your website’s visibility on search engine
results pages (SERPs) for different languages and countries.
It allows businesses to target an international audience with their content. And drive
organic traffic from different geographic locations
Programmatic SEO
Programmatic SEO involves creating landing pages on a large scale to rank on search
engine results pages.
You create these landing pages from a database, templates, and automation. And you
can make thousands of pages from one database and one template.
