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Baijnath Pandey (Emcee Pandey), profile picture
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Positioning errors

There are several types of positioning errors brands can make including under positioning, where the central benefit is not clear enough to customers; over positioning, where the product is positioned as too specialized for a small audience; confused positioning, where contradictory benefits are claimed; doubtful positioning, where benefits are claimed that customers doubt; and irrelevant positioning, where benefits are focused on aspects customers do not care about. Examples of each type of positioning error are provided.

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Positioning Errors Positioning Error
There are various positioning errors, such as-Under positioning
Over positioning
Confused positioning
Double Positioning
Irrelevant PositioningUnder positioningFailing to present a strong central benefit or reason to buy the product.
occurs when customers cannot readily identify the brand or the brand´s features. The product must stand out in the mind of the consumerExample: solar lamp
Over positioningmarketers makes the product too special, so the potential customer group becomes too small.