Per scholas - How to Notch up Your Online Presence

Topics

•  Deﬁni&on
of
Social
Media

•  Why
Use
it?

•  Create
Your
Plan

•  Expand
Your
Network

•  Build
Your
Presence

•  Keep
It
Current

2

Deﬁni&on

— Social
media
-‐
primarily
web
and
mobile-‐based

tools
for
sharing
and
discussing
informa&on

among
human
beings.

3

It’s
Huge

—  Facebook:
1,000,000,000
ac&ve
users

—  TwiSer:
175,000,000
ac&ve
users

—  LinkedIn:

150,000,000
registered
users

—  Pinterest:

8,000,000
ac&ve
users

—  Blogs:
346,000,000
people
read
blogs
every
day

—  YouTube:
800,000,000
unique
visitors
last
month

4

Why
use
it?

It’s
Essen&al!

—  One
in
ﬁve
hiring
managers
conduct
background
searches

using
social
networks,
primarily
Facebook
(Mashable)

—  65%
of
all
openings
are
ﬁlled
through
internal
movement

or
referrals
(CareerXroads
2012
Report)

5

Gebng
Started

—  Create
Your
Plan

—  Do
Your
Research

—  Build
Your
Presence

—  Keep
it
Current

6

Create
Your
Plan

—  Listen
to
what’s
being
said
in
your
industry

—  Technora&
and
Google
Blogsearch

—  YouTube
to
see
who’s
talking
about
your
area
of
interest

—  TwiSer
for
relevant
conversa&ons

—  LinkedIn
and
Facebook
for
groups
and
company
pages

7

Create
a
Plan,
cont.

—  Deﬁne
your
brand
-‐
be
consistent

—  Values
–
What’s
important
to
you?

—  Posi&oning
–
What
diﬀeren&ates
you?

—  Visual
iden&ty
–
Colors,
style,
avatar

—  Key
messages
and
voice
–
What
do
you
want
to

communicate?

Simplicity
is
key

—  Your
story
–
How
you
connect
in
a
compelling
and

authen&c
way,
making
you
memorable

8

Do
Your
Research

—  Iden&fy
the
companies
you’re
interested
in

—  Search
to
ﬁnd
people
working
for
these
companies

—  LinkedIn
Proﬁles
and
Company
Page
–
connect
with
people

and
join
relevant
groups

—  Google,
Bing,
Yahoo
search

—  Facebook
company
pages

—  TwiSer

9

Do
Your
Research
and
Connect

—  Connect
with
them!

—  Social
media
has
broken
down
barriers,
messaging

someone
you’re
not
friends
with
is
OK

—  Do
your
homework
on
the
company
and
the
person
your

contac&ng,
crah
a
message
that
states
your
interest,

without
asking
for
a
job
(at
ﬁrst)

—  Eventually
ask
if
there
are
open
posi&ons

10

Build
a
Powerful
Presence

—  Create
a
content
calendar
which
deﬁnes
what
you’ll
post

about
and
when
(e.g.,
Monday,
Wednesday,
Friday)

—  Interviews,
how-‐to,
new
informa&on,
Lists,
etc.

—  Post
videos
occasionally

—  Create
new
content
regularly

—  Write
brief
pieces
with
lots
of
visual
breaks
for
people
to

absorb

—  Images
draw
people’s
aSen&on
–
at
least
1
graphic
per

post

—  Write
passionately!

11

Build
a
Powerful
Presence,
cont.

—  Create
a
Facebook
Page
and
TwiSer
Accounts

—  Complete
the
proﬁle

—  Leverage
your
branding
(colors,
avatar)

—  FB:
Connect
with
as
many
friends
as
possible
–
you
can
use

your
email
list
to
invite
people
to
“Like”
you

—  TwiSer:

Follow
relevant
people

—  Clean
up
your
exis&ng
personal
Facebook
proﬁle
and

TwiSer
Accounts
–
Hiring
managers
WILL
look
at
these

12

Build
a
Powerful
Presence

—  Blog
-‐
Set-‐up
a
blog
that
centers
around
you
exper&se

and
your
passion

—  Use
Wordpress.org
or
Wordpress.com
(beginners)

—  Select
a
theme
(template)
that
reﬂects
your
brand

—  Buy
an
appropriate
domain
name

—  Your
“About”
page
should
be
about
you
and
your

professional
background

—  Make
it
easy
to
comment
on
your
site,
easy
to
subscribe

—  Use
easy
to
read
fonts

13

Build
a
Powerful
Presence,
cont.

—  Post
updates
on
FB
and
Tweet

—  Tweet
your
blog
posts
–
leverage
exis&ng
content

—  Connect
with
recruiters
on
TwiSer

—  Comment
and
ask
ques&ons
on
other
blogs
to
build

awareness
and
establish
your
credibility

—  Subscribe
to
blogs
that
post
jobs,
i.e.,
Mashable.com

15

Build
a
Powerful
Presence,
cont.

—  Create
a
video
resume
-‐
they
serve
as
a
diﬀeren&ator
in

the
recrui&ng
process

—  Keep
it
short
–
1
to
2
minutes

—  Describe
the
value
you
can
contribute
to
a
given
posi&on,

explain
why
you’re
the
best
person
for
the
job
and
talk

about
your
background
in
a
story-‐like
format

—  hSps://www.youtube.com/watch?v=9EzNll1U2N8

19

Pinterest
-‐
What
is
it?

—  Pinterest
is
a
“virtual
pinboard”
that
lets
people

share
anything
and
any
topic
on
the
web
that

they
ﬁnd
interes&ng
and
beau&ful
–
e.g.,
pictures,

quotes,
recipes,
etc.

—  Conceptually
similar
to
social
bookmarking
sites.

—  Content
is
organized
in
“Boards”
and
organized
in

categories.

—  Each
piece
of
content
is
called
a
“Pin”

20

Examples
of
Pins

21

Pinterest
is
one
of
the
largest
social
media
networks
on

the
web.
The
network
saw
+4377%
growth
between
May

2011
and
May
2012.

22

How
to
use
it

—  Pin
your
resume

—  Create
a
resume
pin
board

—  Follow
career
experts

—  Link
to
your
Pinterest
resume
(Facebook,
LinkedIn)

—  One
more
tool
for
your
arsenal

‹#› 23

LinkedIn

—  LinkedIn
–
80%
of
employers
use
for
pre-‐screening

—  The
world’s
largest
professional
network
with
over
175

million
registered
members
and
growing
rapidly.

—  Connects
you
to
your
trusted
contacts
and
helps
you

exchange
knowledge,
ideas,
and
opportuni&es
with
a

broader
network
of
professionals.

—  hSp://www.youtube.com/watch?v=ZVlUwwgOfKw

Proﬁles

—  First
step
in
controlling
your
professional
iden&fy
online.

—  Authorita&ve
source
on
your
career.

—  Represents
your
career
accomplishments
and
opens
the

door
to
new
opportuni&es.

—  Communicates
your
professional
brand.

—  Enables
people
to
connect
and
reconnect
with
you.

—  100%
complete
proﬁle
contains
an
execu&ve
summary,

your
skill
set,
educa&on,
3
recent
posi&ons
and
3

recommenda&ons.

33

Proﬁle
-‐
Basic
Informa&on

—  Gives
snapshot
of
you
and
your
professional
brand.

—  Name
and
“other
name”

—  Professional
“Headline”
–
defaults
to
your
current
job

&tle,
but
you
can
customize
it
to
reveal
something
about

your
exper&se
and
personality.

—  Include
loca&on
and
industry
to
help
people
reconnect
or

reach
out
to
you
with
new
opportuni&es.

Edit
Basic
Informa&on

38

Proﬁle
-‐
Job
History

—  Add
at
least
3
recent
posi&ons.

—  If
you
company
isn’t
listed,
add
it.

—  Provide
details
on
your
responsibili&es.

This
drama&cally

helps
improve
search
results.

40

Add
Prior
Posi&ons

41

Proﬁle
-‐
Educa&on

—  Include
detail
about
your
formal
educa&on.
Let’s
people

you’ve
known
in
the
past
connect
with
you.

—  Where
and
what
you’ve
studied
provides
insights
into

your
professional
exper&se.

—  Opens
up
valuable
connec&ons
to
Alumni,
Professors
or

others
with
similar
backgrounds.

43

Profile
–
Execu&ve
Summary

—  Your
chance
to
summarize

your
professional
brand.

—  Use
this
to
describe
your
specific
exper&se,
your
career

accomplishments,
and
professional
goals.

—  Let
some
personality
come
out
by
wri&ng
in
the
first

person
or
describing
the
aspects
of
your
job
that
you’re

most
passionate
about.

—  Include
keywords
that
describe
your
exper&se.

These

help
recruiters,
employers
and
poten&al
collaborators

find
you
when
searching
LinkedIn.

45

Profile
–
Recommenda&ons

—  Quick
way
for
people
to
get
a
sense
of
your
strengths
as
a

professional
and
for
you
to
help
out
your
connec&ons
in
a

few
simple
steps.

—  Click
on
“Asked
to
be
Endorsed”
on
any
posi&on
on
your

profile
and
select
which
connec&on
can
speak
to
your

work
at
that
posi&on.

—  They’ll
submit
a
brief
recommenda&on
for
your
approval.

—  You
can
control
which
recommenda&ons
to
display
by

clicking
“Manage”

—  3
recommenda&ons
required
to
have
a
100%
complete

profile.
47

Profile
–
Recommenda&ons

—  Quick
way
for
people
to
get
a
sense
of
your
strengths
as
a

professional
and
for
you
to
help
out
your
connec&ons
in
a

few
simple
steps.

—  Click
on
“Asked
to
be
Endorsed”
on
any
posi&on
on
your

profile
and
select
which
connec&on
can
speak
to
your

work
at
that
posi&on.

—  They’ll
submit
a
brief
recommenda&on
for
your
approval.

—  You
can
control
which
recommenda&ons
to
display
by

clicking
“Manage”

—  3
recommenda&ons
required
to
have
a
100%
complete

profile.
48

Profile
–
Recommenda&ons

—  To
recommend
the
strong
work
of
a
colleague
or
business

partner,
visit
their
profile
and
click
“Recommend
this

person”
be
sure
to
include
specific
details
in
your

recommenda&on.

—  An
authen&c
recommenda&on
helps
people
to
get
a

sense
of
what
it’s
like
to
work
with
this
person.

50

Proﬁle
–
Addi&onal
Informa&on

—  Include
addi&onal
informa&on
to
round
out
your
proﬁle

—  Add
links
to
your
company
website
or
porvolio
to
let

people
see
more
of
your
professional
work.

—  Add
interests
beyond
your
career
and
any
groups
you
are

associated
with.

—  Touch
on
awards
or
honors
that
may
dis&nguish
your

educa&on.

—  Gives
clearer
picture
of
your
professional
iden&ty
and

helps
you
appear
in
search
results
when
people
are

searching
by
keyword.

52

Company
Pages

—  Central
hub
where
millions
of
LinkedIn
members
can
go
to

keep
in
the
loop
on
company
news,
products
and
services,

business
opportuni&es,
and
job
openings.

—  Also
perfect
place
to
start
conversa&on
with
your
customers,

prospec&ve
clients,
job
seekers,
post
company
updates.

—  Post
industry
ar&cles
and
fun
facts.

—  These
updates
appear
on

your
company
page
and
also
the

pages
of
your
followers.

—  Have
followers
Like
your
post
so
it
goes
viral.

—  Analy&cs
pages
to
see
ac&vity
on
the
page.

55

In
Summary

—  Cover
the
basics
–
100%
complete
proﬁle

—  Get
meaningful
recommenda&ons

—  Post
updates

—  Join
groups

—  Use
value-‐added
applica&ons

—  Become
an
expert
with
LinkedIn
Answers

—  Set
up
a
page
for
you
company
and
start
connec&ng

60

Keep
It
Current

—  Post
new
content
and
status
updates
regularly

—  Con&nue
to
comment
on
other
blogs

—  Con&nue
to
listen
to
what’s
being
said
out
there

—  Make
it
easy
for
people
to
reach
you

—  Be
conﬁdent
and
consistent

61

You’re
ready!

—  Integrate
social
media
and
the
tradi&onal
approach
–
add

all
your
social
media
links
to

your
resume!

62

Thank
you!

Bridget
Gibbons

Bridget@GibbonsDigital.com

@gibbonsdigital

Fb.com/gibbbonsdigital

www.GibbonsDigital.com

63

Per scholas - How to Notch up Your Online Presence

More Related Content

What's hot

Similar to Per scholas - How to Notch up Your Online Presence

More from Bridget Gibbons

Per scholas - How to Notch up Your Online Presence