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PPTX, PDF4 views

packaging_labeling_marketing_presentation.pptx

for students purpose for teaching and visualization purpose

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Title Slide Packaging and Labeling in Marketing Definitions, Functions, and Examples Insert Example Image Here
Packaging Definition means designing and producing the container or wrapper of a product. the product, helps in storage and transport, and attracts customers. Amul milk packets, Apple iPhone box. Insert Example Image Here
Function: Containment Containment means holding the product safely in a container. Examples: Shampoo sachets, oil bottles, soft drink cans. Example brand: Clinic Plus shampoo sachets. Insert Example Image Here
Function: Protection ing protects products from dust, damage, moisture, and breakage. le: Amazon uses cartons and bubble wrap for delivery. Insert Example Image Here
Function: Identification ng helps customers recognize the brand using logo, color, and design. : Coca Cola red bottle design. ‑ Insert Example Image Here
Function: Promotion active packaging works like a silent salesman and increases sales. mple: Oreo colorful biscuit packs attract children. Insert Example Image Here
Function: Prestige Premium packaging increases brand image and prestige. Example: Apple product boxes create a luxury feel. Insert Example Image Here
Function: Information ovides product details such as ingredients, price, weight, and expiry date. ta bottle shows ingredients and nutrition details. Insert Example Image Here
Function: Utility of Use Packaging makes products easy to use. Example: Dettol pump handwash bottles. Insert Example Image Here
Function: Convenience Packaging makes carrying and consumption easier. Example: Frooti tetra pack juice. Insert Example Image Here
Function: Stacking and Storage Packaging helps easy storage in warehouses and shops. Example: Britannia biscuit boxes stacked on shelves. Insert Example Image Here
Function: Protection During Transport Packaging ensures products reach customers safely. Example: Samsung electronics packed with foam and cartons. Insert Example Image Here
Label Definition iece of paper or plastic attached to a product that provides information. aggi noodle packet label. Insert Example Image Here
Function of Label: Product Description Labels describe product contents and ingredients. Example: Kellogg's cereal nutrition information. Insert Example Image Here
Function of Label: Identification Labels help customers identify the brand quickly. Example: Pepsi logo and brand name. Insert Example Image Here
Function of Label: Grading Labels show product quality grades. Example: Premium tea grades on Tata Tea packs. Insert Example Image Here
Function of Label: Promotion Labels attract customers through design and colors. Example: Cadbury Dairy Milk purple packaging. Insert Example Image Here
Function of Label: Legal Information egally required information like MRP, expiry date, and manufacturer details. milk packet. Insert Example Image Here