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Packaging & labeling in food industries

The document discusses packaging and labeling in the food industries. It begins with definitions of packaging and labeling, describing packaging as enclosing or protecting products and labeling as written communications on packaging. It outlines the objectives of both, such as marketing, protection, and portion control. It also discusses primary, secondary, and tertiary packaging types as well as considerations for packaging design. The document uses Tetra Pak as a case study and examines future trends in packaging technologies and symbols used in food industries.

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PACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P1DS09MEM12II Sem, M.Tech (MEM)
ContentsIntroductionDefinition - packagingTypes of packagingObjectives of packagingConsideration for packagingDefinition – labelingObjectives of labelingCase StudyPackaging & Labeling machinesSymbols Research LiteratureReferences
IntroductionMost physical products must be packaged and labeled. Some packages such as coke bottles are world famous. Many marketers have called packaging as fifth P, along with price, product, place and promotion.PACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
DefinitionPackagingPackaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging is the activities of designing and producing the container for a product.PACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
Types of PackagingPrimary packaging The material that first envelops the product and holds it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents. PACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
Types of Packaging2. Secondary packagingSecondary packaging is outside the primary packaging, perhaps used to group primary packages together.PACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
Types of Packaging3. Tertiary packagingTertiary packaging is used for bulk handling, warehouse storage and transport shipping. The most common form is a palletized unit load that packs tightly into containers.PACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
NAVEEN KUMAR PPrimary packageSecondary packageTertiary packagePACKAGING & LABELING IN FOOD INDUSTRIES
Objective of PackagingPhysical protection The objects enclosed in the package may require protection from, among other things, shock, vibration, compression, temperature etc.Eg : Egg, Bottles PACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
Objective of Packaging2. Barrier protectionA barrier from oxygen, water vapor, dust, etc., is often required. Controlled atmospheres are also maintained in some food packages, keeping the contents clean & fresh.Eg: Fruits, Vegetables PACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
Objective of PackagingContainment or AgglomerationSmall objects are typically grouped together in one package for reasons of efficiency. Eg: Chocolates, Biscuits PACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
Objective of Packaging4. MarketingThe packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Package graphic design and physical design have been a important phenomenon.Eg: Chips, BiscuitsPACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
Objective of Packaging5. SecurityPackages can be made with improved tamper resistance to deter tampering and also can have tamper evidentfeatures to help indicate tampering.Eg: Coke drinks, water bottlesPACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
Objective of Packaging6. Convenience Packages can have features that add convenience in distribution, handling, stacking, display, sale, opening, reclosing, use, dispensing, and reuse.Eg: Sauce, JamPACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
Objective of Packaging7. Portion controlSingle serving packaging has a precise amount of contents to control usage. Commodities can be divided into packages that are a more suitable size for individual households.Eg: Milk, Ice creamsPACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
Consideration for packagingPrevention - Use packaging where neededMinimization – Minimize mass & VolumeReuse - Encourage reuse of packagesRecycling - Reprocess materials into new productsDisposal - Use disposable, eco-friendly packagesPACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
DefinitionLabelingLabeling is any written, electronic, or graphic communications on the packaging or on a separate but associated label. Display of information about a product on its container, packaging, or the product itself.PACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
Objective of Labeling1. Brand IdentificationLabeling helps in the identification and principal place of business of the person by or for whom the prepackaged product was manufactured, processed, produced or packaged for resalePACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
Objective of Labeling2. Description Labels provide the information regarding the food product. It describes the contents, nutritional values, cost, product usage methods, shelf life etc PACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
Objective of Labeling3. Promotion Finally labels helps in promoting the product through attractive and bright graphics replacing paper labels glued on cans and bottles. PACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
CASE STUDY : TETRA PAKPACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
Tetra Pak can be traced back to Akerlund & Rausing (A&R), a packaging company established in 1920 by Ruben Rausing (Rausing) and Erik Akerlund. Tetra Pak is a Swedish packaging and processing solution providers for food manufacturers across the worldIn 1956, had created milk & ice cream packages, then decided to create packages for other liquid foods They began working towards Aseptic Packaging technologyPACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
Tetra Pak brought out many more innovative products that catered to the changing needs of customers, retailers and manufacturersIn 1997, the company introduced three packaging ranges: Tetra Prisma Aseptic.Tetra Wedge Aseptic.Tetra Fino Aseptic. They differed only in shape.PACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
Created a huge impact in packaging and labeling industry. Tetra Pak's tetrahedron packaging systems revolutionized the beverage manufacturing industry.In December 2002, the company began offering packaging solutions for dry fruits, cereal, sugar, confectionary and pet food.PACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
NAVEEN KUMAR PTETRA PRISMATETRA WEDGETETRA FINOTETRA GEMINAPACKAGING & LABELING IN FOOD INDUSTRIES
NAVEEN KUMAR PTETRA CLASSICTETRA BRIKTETRA TOPTETRA RECARTPACKAGING & LABELING IN FOOD INDUSTRIES
Packaging & Labeling MachinesThe choice includes:Technical capabilities. Labor requirements.Worker safety.Maintainability.Serviceability.Reliability. Capital cost.Floorspace.PACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
PACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR PSymbols
NAVEEN KUMAR PSymbolsPoly Ethylene TerepthalateUse no clampsUse clampsUse no hooksAvoid sunlightFragileAvoid waterThis side UpPACKAGING & LABELING IN FOOD INDUSTRIES
SymbolsPACKAGING & LABELING IN FOOD INDUSTRIES30
SymbolsPACKAGING & LABELING IN FOOD INDUSTRIES31VegetarianNon-vegetarian
Future TrendsPACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
Future TrendsPACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR
Future TrendsPACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
Future TrendsPACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
Research LiteraturePackaging Research in Food Product Design and Development Published Online: 28 Sep 2009 Author(s): Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, RosiresDeliza Print ISBN: 9780813812229    Online ISBN: 9781444319330 http://www.researchmethodsarena.com/food-packaging-science-and- technology-9780824727796Overview of Food packaging research Author : P.A Biacs Affiliation : Central Food research institute, Hungary Published in : Food Additives & Contaminants (Issue 6 & 7) Pages : 537-543 http://www.informaworld.com/smpp/content~db=all~content=a907636 602PACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
Research LiteratureEarth Friendly wrappers Resource : Food packaging research with technology development Author : Dawson, Paul. L Date : May 01,1998https://www.highbeam.com/reg/reg1.aspx?origurl=/doc/1G1- 20793296.html&full=yesImpact of Packaging & Labeling on consumer research ISSN: 1944-0057 (electronic) 1944-0049 (paper) Publication Frequency: 12 issues per year Publisher: Taylor & Francishttp://www.informaworld.com/smpp/title~db=all~content=t713599 661PACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
Referenceshttp://www.food.gov.uk/foodlabelling/researchandreports/http://www.tetrapak.comhttp://www.inspection.gc.ca/english/fssa/labeti/guide/ch2e.shtml#a2_3http://en.wikipedia.org/wiki/Packaging_and_labelinghttp://www.icmrindia.org/casestudies/catalogue/Marketing/MKTG065.htmhttp://www.stumbleupon.com/su/5qbvPc/www.lostateminor.com/2008/12/02/paper-water-bottle/http://www.shelfimpact.com/archives/2007/09/ technology_brand_name_and_pack_1.phpPACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
PACKAGING & LABELING IN FOOD INDUSTRIESNAVEEN KUMAR P
VIDEOSPACKAGINGLABELINGPACKAGING & LABELING IN FOOD INDUSTRIES40
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