Lucy Gray presented on using social media tools for personalized professional development. She discussed what social media and PLNs are, and recommended specific tools like Flickr, Twitter, Facebook, blogs, and social bookmarking sites. Gray shared her own story of adopting these tools since 2005 and how it has changed her work. She provided tips on using hashtags, following thought leaders, and developing a critical mass of connections to take advantage of information sharing through social media.