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Asuka Young, profile picture
Uploaded byAsuka Young
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The document discusses plans for a new rock music magazine, including potential masthead names that reference rock music to build confidence and expectation. It suggests using purple and black/white colors in a bold, non-serif font for the brand identity. The target audience is proposed as those aged late teens to 40 who enjoy both new and classic rock bands. Suggestions are made for the cover image showing a male model in rock clothing holding an instrument, with inside images of bands performing.

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Mind Map Mast head names -ROCK forever : it will make the readers feel confident about them liking the Rock genre. -HAIL : connotes the importance of the rock genre, feeling of expectation of high quality content. -We will ROCK you : familiar as it is the name of a famous rock music that almost everyone My own Magazine knows. Colour Schemes and Brand Identity -Purple colour for representing honesty and loyalty to the information provided? Combined with Black and white for contrast and standing out from the crowd? (Purple music magazine not that common). -Font style should be bold, non-serif to connote friendliness and open-ness? -Brand Identity identified by colour schemes and photo effects: -Photo’s looking vintage / not very high technology to relate to older target audiences? Main Image / Cover line images -The Main Image: This should be perhaps someone with a Rock musical instrument so that it is clear that it is a music magazine, and it is of a Rock genre. The model should be a male, as males tend to read Rock magazines more than woman. -Clothing should be quite ruff / classic, such as a Leather Jacket, sunglasses and jeans? Other can include: suits, shirts with skull on it etc. Long hair to be stereotypical? -The Cover Line Images: these could be starts posing, or performing music. Promoting other big named bands. Target Audiences Those aged between late teens up to 40 - later. Articles about old bands will appear so they should be able to relate and be entertained (Katz). As with the younger audiences, there are people who likes old rock music as much too, or music students etc. Main Headline Ideas -Something about a new 80‘s style artist: The golden times are back! With a new taste..’ etc? -Name of a new classic rock style artist ‘Anthony Rixon on the Move!’ Etc. -promoting a new album: ‘The ultimate album Finally released!’ -using exaggerated words. Prices Less than £1, but no more than £2? (£1.80 etc).