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Media Literacy
Being literatein the digital information
age goes above and beyond novels, short
stories, plays, and poems
Up until now, we have looked at:
poetry
the play (The Crucible)
But let’s get a little more relevant…
3.
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Multimedia and responsibility:
You use multimedia everyday, but:
WHAT are you using?
Are you using it critically or accepting everything?
Are you being a responsible digital citizen?
Are you creating content, digesting content created by others, or a
bit of both?
Let’s go over a few definitions before we get started…
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Stereotype
|ˈsterēəˌtīp; ˈsti(ə)r-|noun //a widely held
but fixed and oversimplified image or
idea of a particular type of person or
thing
UrbanDictionary.com: “These are labels
given to individuals generally during high
school years, to catagorize them. They range
from preps, bimbos, geeks, nerds, jocks,
townies, grungers, emos, goths, punks and
the infamous chavs."
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Up until now:
Media has constructed and controlled
most identities, stereotypes, stigmas,
labels, and generalizations
Stop and think: how have YOU been
affected?
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It’s a Teen’sWorld: Chapter 2
Media Influences (video clip)
“I wanted to be liked. I was acting like
the girls in the video. I guess guys
thought they can act like the guys in the
video so we can play a role together. It
was a definite mistake.” Maria, age 16
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Media Influences: Questions
1.Whydo many teens take their cues for
behaviour from the media they consume?
2.Why are sexual harassment and other sexual
pressures so commonplace among teens?
3.How do labels like “cool” and “popular” contribute
to the problem?
4.How do friends escalate a situation by spreading
gossip as entertainment?
(adapted from
http://www.itsateensworld.com/)
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Five Core Conceptsof Media
All media messages are constructed.
Media messages are constructed using a creative language
with its own rules.
Different people experience the same messages differently.
Media have embedded values and points of view.
Media messages are constructed to gain profit and/or power.
Source: Center for Media Literacy
(CML).
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Five Key Questions:
Askthe following questions when using any form of media.
Who created this message?
What techniques are used to attract my attention?
How might different people understand this message
differently from me?
What lifestyles, values, and points of view are represented in or
omitted from this message?
Why was this message sent?
Source: Center for Media Literacy (CML).
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The Paradigm Shift
YOU are now in control as the ‘Produser’ the user of the
medium and the producer of the content
As produsers, we are going to:
Construct our own media message (and take control).
Be creative and use our own rules (within reason).
Acknowledge that our message will be interpreted in
multiple ways.
Have a point of view.
Construct a message to gain awareness.
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The Assignment
We aregoing to be deconstructing and unpacking
common stereotypes that you experience as a
teenager (nerd, meathead, etc.) that also appear in
novels, movies, television shows, etc.
Brainstorming time: let’s use
http://www.mindmeister.com/
and brainstorm a few
stereotypes.
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The Assignment continued
InProduser groups, you will be responsible for the tasks below.
You will be critically analyzing media and then creating your
own media as a response.
Part One: The Image Experiment // Google Images versus
Flickr
Part Two: YouTube Assessment and Five Key Questions
Part Three: The Tables Turn // Poster Campaign
***Everything is to be completed in a blog entry on the
classroom blog.
