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Marketing with technology for contractors

The document discusses the significance of social media marketing, emphasizing the rapid growth and engagement levels across various platforms like Facebook, Twitter, and LinkedIn. It offers strategies for creating effective social media plans, highlights the importance of SEO, and notes how to manage online reputation through positive and negative feedback. Additionally, it stresses the need for businesses to adapt their online presence for mobile users as mobile searches continue to increase.

Marketing◦
Related topics:
Construction Industry•
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“Is social media marketing really worth your time and effort?”
Over 50% of the world’s population is under 30-years-old. 96% of them have joined a social network.
Years it took the following mediums to reach 50 million users: • Radio (38 Years) • TV (13 Years) • Internet (4 Years) • iPod (3 Years)…
Years it took the following mediums to reach 50 million users: Facebook added over 200 million users in less than a year
If Facebook were a country it would be the world’s 3rd largest. Ranking ahead of the United States and only behind China and India.
In the time we’ve been talking, roughly 100 hours of video has been uploaded to YouTube.
YES
Reasons to get excited: • Social media is becoming more sophisticated • Better choices for social media platforms • When done correctly, it’s cost-effective
Reasons to get excited: • Very helpful for SEO • A way to directly reach people on the web • Opportunity to actively engage users
Creating a Solid Social Media Plan Using a Multi Platform Strategy
“If you don’t know where you’re going, any road will get you there.” Lewis Carroll
• Don’t just talk about yourself • Relationships take time • Don’t overdo it • Don’t under do it • Be yourself
• 1 billion Facebook users and counting • 42 million Facebook pages • 23% of users log on 5 or more times per day • 250 million photos are uploaded daily • 77% of companies using Facebook have acquired customers from their page
• Create a Branded Profile & Page Strategy • Create and Update Timeline Design for Page • Build a Facebook Content Plan and Schedule • Track Facebook Insights • Set up Ad Campaigns
https://www.facebook.com/
• The most responsive network on the planet • 500 million users, 200 million active users • 175 million tweets sent daily
What are tweets? • Short bursts of information – 140 characters • Similar to Facebook – Info, Pics, Video • Grouped and sorted by #hashtags
• 56% of customer tweets are ignored daily • Twitter page = an interactive platform for your company • Interact and engage with others • Keep at it – it takes time
• Define your twitter brand and strategy • Design and create a relevant and interesting profile • Build a twitter communication schedule/track what gets results • Share interesting content from others
• Number 1 professional social network • 200+ million users • Options to endorse others • 1 million+ groups • 2.6 million company pages
• Have personal page as well as a company page
• Build up yourself, your profile and your personal knowledge • Become an expert in your field – Others will recognize your expertise – Users will come to you for information
Become an expert in your field: • Create your LinkedIn profile page strategy • Build a relevant keyword-targeted profile • Send out targeted invites to new connections • Connect with fans of your company • Seek out recommendations • Set up, join and participate in targeted and relevant groups
Answer relevant questions:
• The second largest search engine in the world • 800 million unique visits per month – which is phenomenal • First video in history to hit 1 billion views recently – Gangham Style • We are definitely in the time of images and videos – tell your story
Take advantage of YouTube’s features: • FREE • Can distribute links • Advanced features allow embedding • Multi-platform / Multi-device
Tips to get started: • Set up a keyword-targeted YouTube Channel and profile • Subscribe to like-minded YouTube Channels • Research what the hot topics are on YouTube in your market
Tips to get started: • Find what your audience is interested in • Create videos and SHARE THEM • Distribute links everywhere • Track your video results
Privacy Settings: • Public • Unlisted • Private
• A way for people to electronically find your company • Gives the user the opportunity to research your company • Gives the user a clear way to contact you with various contact options
Search engines display: • Websites that best meet search criteria • This display of results is NOT random https://www.google.com/search?q=Chicago%20mechanical%20Contractors&ie=utf-8&oe=utf- 8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&source=hp&channel=np There are techniques you can utilize to make your company GET NOTICED!
URL – Web Address • Make it specific to your company name or what you do • Make sure it gives the message you want it to
Unfortunate URL’s • Speed of Art www.speedofart.com • Choose Spain is a holiday rental company www.Choosespain.com • Regency Technologies provides IT Scrap services. www.ItsCrap.com
Page Titles • Use words relevant to you • Use words people would use to search for your company • Titles need to be relevant to content on the page
Headers • Headlines are picked up by search engines faster than content • Headlines should be important and concise
Page Content • Content needs to serve two purposes: • It needs to be concise enough that people will read it • Key words used to search for your company need to be included throughout your content
Image Tags • Photos on your website need to utilize image tags and titles • Tags need to correspond to the photo and page content
New – Fresh Content • Have a clear message and purpose for adding content • People come to your site to solve a problem or be educated
Flash • Don’t misuse Flash • Avoid using Flash for simple movement on your website • Smartphones, tablets and iPads don’t support Flash, an empty box will appear where the Flash item is located
• By the end of 2013 more people used their mobile phones than PCs to get online • Mobile searches have grown 4 times since 2010 • There will be one mobile device for every person on earth by 2015 • Trends are clearly making it crucial for people to be able to access your website whenever they need or want to
• Keep It Quick • Simplify Navigation
• Be Thumb Friendly • Design for Visibility
• Make Your Site Accessible • Make it Easy to Contact You
• Make it Seamless
http://mobiletest.me/
Reputation Management • Positive Alerts • Use these to market yourself • Share them with people • Thank them for the positive feedback • Negative Alerts • If there is a negative comment about you remember others can see it too • If there is bad feedback ADDRESS IT! And address it publicly • Turn negative statements into proof that you care about your clients and provide good customer service
• The average American receives more than 3,000 marketing messages per day • So your message had better be good • Effective marketing is not about how wonderful you are • Effective marketing is about what you can do for the customer