Skip to main content
UploadLanguage (EN)Support
BusinessMobileSocial MediaMarketingTechnologyArt & PhotosCareerDesignEducationPresentations & Public SpeakingGovernment & NonprofitHealthcareInternetLawLeadership & ManagementAutomotiveEngineeringSoftwareRecruiting & HRRetailSalesServicesScienceSmall Business & EntrepreneurshipFoodEnvironmentEconomy & FinanceData & AnalyticsInvestor RelationsSportsSpiritualNews & PoliticsTravelSelf ImprovementReal EstateEntertainment & HumorHealth & MedicineDevices & HardwareLifestyle
Uploaded bySachin7443
PPTX, PDF4,520 views

Marketing strategies for rural banking services

This document discusses marketing strategies for rural banking services in India. It notes that rural banking started with the establishment of the banking sector in India and mainly focused on the agricultural sector. There are over 14475 rural banks in India, with over 2126 located in remote rural areas. The document recommends that banks provide more financial inclusion and use of microcredit/self-help groups. It also suggests using new technologies, alternative distribution channels, and improving service levels in rural areas. The government is asked to establish an authority for rural banking and a strategic action plan for remittance facilities between banks and post offices. Banks should expand their reach through partnerships and kiosk banking, educate customers, be cost-effective through low-cost AT

Marketing◦
Downloaded 72 times
Marketing Strategies for Rural Banking Services Presented By Sachin K S
Rural Banking - Introduction  Rural Banking in India started since the establishment of banking sector in India.  Rural Banks mainly focussed upon the Agro-sector  In India, there are 14475 rural banks in the country of which 2126 (91%) are located in remote rural areas.  SBI is the first bank to enter the Rural Banking  175million A/c in India (World Bank)
THE CURRENT STATUS  Started since the establishment of banking sector in India.  Mainly focus upon Agro sector  There are 32,528 rural bank offices and 20,771 semi-urban bank offices in the country  SBI and NABARD  Rural population of about 780 million has limited access .  Current demand for credit in rural India is around Rs. 1, 50,000 Cr.  Commercial bank branches cover only 7 % of rural sector and large market is still untapped.
0 10 20 30 40 50 60 70 80 90 Cash at Home Deposit with Bank Insurance Deposit with Post Office Deposit with a corporative Society Others Money Concentration in Rural Area
 More financial inclusion  Micro credit / SHG’s  Use of technology  Alternate Distribution channels  To extend banking services at customers convenience  Improvement in service levels in rural area WHAT IS NEEDED FROM THE BANKS?
WHAT IS NEEDED FROM THE GOVERNMENT?  An authority for Rural Banking  Road map  Establish open standard for technology to be used  Financial literacy and credit counselling.  Strategic action plan for remittance facility for both inter banking/ intra bank and post office
STEPS TO BE TAKEN  Expand reach ◦ Tie up with India post. ◦ Partner with NGO/ MFI.  Kiosk banking.....Offer convenience ◦ Banking services at mini branch. ◦ Making kiosk. ◦ The bio metric authentication. ◦ Improved business.
 Educate customers  Be cost effective ◦ Low cost ATM. ◦ Costs just 1/ 10th that of the traditional ATM. ◦ Transfer of funds from NREGA. ◦ e – governance model  Innovate and adopt technology ◦ Smart cards, biometrics scanning ◦ Improve the service delivery.
TheFourP’s PRODUCT PRICING PLACEMENT (or DISTRIBUTION) PROMOTION Multiple ‘basic’ financial services. Devised to ensure usage as well as profitability. Conveniently located. No discrimination . Human groups and Institutions of the area . Insurance (Cattle, Farm Produce etc) . Maximizing consumer satisfaction. Comprehensive offering of different services. Demographics, culture, environment. Services in native language. Single uniform pricing. Choice between managerial models. Psychological methods . Microfinance. Quantity discounts, and ease in payment modes. Additional risks for narrow diversified entities. Collaborating with NGO’s to develop knowledge. Financial advisory services Agenting model (service points) Loan Gateway Biometric ID’s
THANK YOU