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LOCATION
LOCATION
 The location of a business is where it
is situated e.g. in Central London,
SiliconValley, etc.Where to locate a
business is a crucial decision because
this will have an important impact on
profits.Typically businesses will seek
locations that maximise revenues and
minimise costs.
High revenue - Low cost = High
profit.
LOCATION
When deciding our location we have to take into account
these points:
1. CLOSETOTE CUSTOMERS
2. TRANSPORT LINKS
3. SKILLSAND COST
4. GOVERNMENT
5. OTHERS:……………………………………………
………………………………………………………
………………………………………………………
…………………………………………………
CLOSE TO THE CUSTOMERS
 The nearness of the market and the
cost of delivering the goods are likely
to be important factors.
TRANSPORT LINKS
 Transport is an important
factor supporting access to
markets. Modern companies
also need to locate where they
have access to excellent
information technology links.
SKILLS AND COST
 Availability of appropriately skilled employees.
Some industries rely heavily on a highly skilled workforce. In
contrast, other industries that require cheap labour will seek
locations where there are a lot of people looking for work
that are prepared to accept low wages.
GOVERNMENT INCENTIVES
 Government incentives are
important in reducing costs of
locating in certain areas.These
incentives are in effect subsidies
provided by European Regional
Funds (from the European Union)
and by the UK government.
With the words given below complete the
following paragraph.
Customers Government skill and cost information technology
Transport
When deciding on a location a business will consider where
its……………… are. The ………………. might offer some form of
financial support to businesses for locating in certain areas.These are some
factors that influence the location of businesses. However the ………
and………. of labour can also be a factor in deciding where to locate. Some
businesses need to have access to good ……………….. links to deliver
their products to customers. Today, the location of business is starting to
matter less in some cases because of the influence of ………………… .