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Lm wellness massage g10

This document provides a learner's material for a Wellness Massage course. It includes 4 quarters of content covering topics such as assessing and interviewing clients, providing pre-services, applying wellness massage techniques, and post-advice/services. The material outlines objectives, program requirements, learning episodes, and how to use the module. It also includes diagnostic assessments, lessons, enhancement activities, and post-tests to evaluate learning.

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LM – WELLNESS MASSAGE Grade 10 1 K to 12 Basic Education Program TECHNOLOGY AND LIVELIHOOD EDUCATION HOME ECONOMICS Wellness Massage LEARNER‘S MATERIAL GRADE 10
LM – WELLNESS MASSAGE Grade 10 2 TABLE OF CONTENTS Page Cover Page............................................................................ Table of Contents Introduction...………………………………………………………. 4 Content Standard and Performance Standard……………… 4 Objectives……………………………………………………….. 5 Program Requirements………………………………………… 5 Learning Episodes……………………………………………… 5 How to Use the Module………………………………………… 6 Diagnostic Assessment…………………………………………… 7 Personal Entrepreneurial Competencies (PECs)…………… 14 Environment and Market (EM)………………………………….. 26 Quarter I Assess and Interview Client/s Overview………………………………………………………… 44 Objectives……………………………………………………….. 44 Pre-Test 1……………………………………………………….. 45 Lesson 1 Plan the Wellness Program of Clients LO 1 Assess/Interview Client……………………………… 49 1.1 History and Development Wellness Massage.. 49 1.2 Health Concepts……………………………… 55 1.3 Healing Concepts…………………………...... 55 1.4Identify the Vital Information of the client/s ………………………………. 59 1.5 Relevant Information of the Client/s ………… 59 1.6Wellness Massage Techniques……………… 65 1.7Wellness Massage Services and Products… 65 1.8Wellness Program……………………………… 69 Post test ……………………………………………………… .. 70 Quarter II Overview………………………………………………………… 73 Objectives………………………………………………………… 74 Pre-Test 2………………………………………………………… 74
LM – WELLNESS MASSAGE Grade 10 3 Lesson 2 Provide Pre-Service to Wellness Massage Client/s LO 1 Provide Pre-Service to client/ 2.1 Professional Conduct and Ethics and Preparation… 78 Communication Process …………………………….. 79 Communication Barriers ……………………………. 79 Telephone Etiquette ………………………………….. 80 Listening Skills ……………………………………….. 84 Principles of Listening ……………………………… 85 Non Verbal Communication ………………………. Preparation of Appointment Schedule ……………. Client Consultation ………………………………….. 90 Essential Information of the client ………………… 92 Wellness Service Standards ………………………. 94 2.2 Conducting Preliminary Services to Clients ………….. Effective Customer Service Workplace Policies and Procedures Record Making Preliminary Service Procedures Wellness massage products, services and programs Enhancement Activity…………………………… Post Test 1……………………………… Quarter III Overview ……………………………………………………….……… 99 Objectives……………………………………………………………… 99 Pre-Test 3……………………………………………………………… 99 Lesson 3Apply Wellness Massage Techniques LO 1 Apply Wellness Massage Techniques Health Safety Procedure in Wellness Massage……… 106 - 140 3.2 Prepare Client for Wellness Massage Session …. 140-159 3.3 Perform Wellness Massage Techniques ………... 159-184 Enhancement Activity…………………………………… Post Test 3………………………………………………………….. 185-188 Quarter IV Overview ……………………………………………………….. 189 Objectives………………………………………………………. 189 Pre-Test 4………………………………………………………. 192
LM – WELLNESS MASSAGE Grade 10 4 Lesson 4 Post-Advice and Post Services to Clients LO 1 Provide Advice on Post Wellness Massage Services 4.1 Perform Aftercare Service ……………………….. 193-201 4.2 Identify and Explain the Wellness Products……. 202-205 4.3 Enumerate and Explain Other Services ……….. 206-208 Enhancement Activity Post Test ……………………………………………………….. 209-212 Summative Test…………………………………………………….. 212-218 Synthesis ………..………………………………………………. 219 Glossary ………………………………………………………… 220-221 References…….…………………………………………………… 222-224
LM – WELLNESS MASSAGE Grade 10 5 Introduction Technology and Livelihood Education (TLE) is one nomenclature in the implementation of the K to 12 Basic Education Program (BEP). It is composed of four components, namely, Agri-Fishery Arts, Home Economics, Industrial Arts and Information and Communication Technology. In this learning material, the focus is on a course in Home Economics –Wellness Massage. The course provides varied and relevant activities and opportunities to determine your understanding of the key concepts and to demonstrate core competencies as prescribed in TESDA Training Regulation in Cookery. Thus, it aims to provide quality service to target clients alongside of assessing yourself as to the aspects of business that you may consider to strengthen and become part of the food provider sector. The world of work today presents a picture of available jobs that are getting scarcer each year. To address this reality, the Department of Education is stretching its available resources, prioritizing needs, and developing sustainable programs to lead and to prepare the young minds as future skillful chef or any related job. The department further believes that it is in honing the skills that the learner can have an edge over other job seekers. DepEd endeavors to equip the learners with the appropriate knowledge, attitudes, values and skills necessary to become productive citizen of our society. This learner‘s material is specifically crafted to focus on the different activities that will assess your level in terms of skills and knowledge necessary to get a Certificate of Competency and/or National Certification. This will surely make you a certified wellness massage specialist. Content Standard The learner demonstrates understanding of core concepts and theories in wellness massage. Performance Standard The learner independently demonstrates core competencies in wellness massage as prescribed in the TESDA Training Regulation.
LM – WELLNESS MASSAGE Grade 10 6 Objectives Learners are expected to become proficient in performing skills on the following competencies: 1. Discuss the relevance of the course. 2. Explain the basic concepts in wellness massage. 3. Strengthen ones PECs to undertake the course on wellness massage. 4. Explore on opportunities for wellness massage as a career. 5. Select a business idea based on the criteria and techniques set in wellness massage. 6. Develop a product/service in Wellness Massage. Program Requirements Grade 10 students who will take Wellness Massage course as their specialization in Technology and Livelihood Education (TLE) – Home Economics should have successfully taken the exploratory course in Beauty Care in Grade 7/8. The student of this course must possess the characteristics of a person who are incline in wellness massage and other related activities,can communicate both in oral and written; physically and mentally fit; with good moral character; and can perform basic mathematical computation. Learners are expected to develop their knowledge and skills in Wellness Massage and explore an opportunities for wellness massage. This should be taken for one school year for a total of 160 hours. Lessons should be taken one at a time, following the correct sequence being presented and should accomplish the assessment or enhancement activities before proceeding to the next lesson. Along the learning process, learners of this course are required to complete the 25-hour industry involvement to different wellness massage salons to experience the actual workplace. Learning Episodes This learning resource is subdivided into four (4) quarters which may serve as the recommended scope and limit for every academic grading period. In every quarter there are lessons that comprise the learning outcomes. Before exploring the core competencies of Wellness Massage, you will be guided on how to assess your own Personal Entrepreneurial
LM – WELLNESS MASSAGE Grade 10 7 Competencies and Skills (PECS) and demonstrate your understanding about the Environment and Market. Quarter I is compose of one lesson. Lesson I is all about planning the wellness program of the clients Quarter II is providing pre-service to wellness massage Quarter III consists of lessons on applying wellness massage techniques Quarter IV covers lessons on post-advice and post-services to clients Enjoy using this learner‘s material as your guide to become a successful massage specialist in the future. HOW TO USE THIS LEARNER’S MATERIAL? Here are some reminders on how to use this material. 1. Answer the diagnostic assessment before you proceed to the different activities. The diagnostic assessment determines how much you know about the lessons and identifies the areas you ought to learn more. Your teacher will check and analyze your score to determine your learning needs. 2. This learner‘s material contains relevant information and activities. Go over each activity carefully. If you encounter difficulties, do not hesitate to consult your teacher for assistance. Do not skip any topic unless you are told to do so. REMEMBER that each activity is a preparation for the succeeding activities. 3. For every lesson/learning outcomes, perform the enhancement activities to enrich the knowledge and skills. 4. After successfully finished the tasks, answer the post-test to be given by your teacher. Your score will be analyzed and will be used by your teacher for the computation of your grades. 5. Lastly, DO NOT mark the learner‘s material in any way.
LM – WELLNESS MASSAGE Grade 10 8 I. Multiple-Choice. Direction: Read eachquestion carefully. Encircle the letter of the correct answer. Write the answers in your quiz notebook. 1. Some massage therapists focus on the shifts in awareness and psychological insight that can be brought about with massage. A. Transformational or psychotherapeutic massage B. Pampering C. Sports Massage D. Relaxation/stress/ stress reduction. 2. Per Henrik Ling developed a system of passive and active exercises known as Swedish Remedial Gynastics except _____. A. ‗Effleurage‘, B. ‗Petrissage‘, C. ‗Vibration‘, D. ‗Ventilation 3. This is part of the personal information form which indicates that a massage will be helpful to the client and will influence the type of massage given. A. Past Personal Information B. Past Medical History C. Present Medical History D. Present Personal Information 4. This refers to the type of massage treatment that can be found in some spa and hair salons. A. Transformational or psychotherapeutic massage B. Pampering C. Sports Massage D. Relaxation/stress/ stress reduction Diagnostic Assessment
LM – WELLNESS MASSAGE Grade 10 9 5. As early as 3000 BC, the _____nationalities practiced massage to cure ailments and improve general health? A. Chinese B. Japanese C. Vietnamese D. Swedish 6. He was the Greek physician who used massage with oils and herbs to treat medical conditions and diseases. A. Herodicus B. Abacus C. Hepartacus D. Eherodicus 7. This is the most widely used form of massage used for relaxation. A. body massage B. stone massage C. sports massage D. pregnancy massage 8. It implies exchange of messages by human being. A. Communication Process B. Communication Problem C. Communication Standards D. Miscommunication 9. As the communication process continues, it becomes a communication _______. A. cycle B. stroke C. routine D. requirement
LM – WELLNESS MASSAGE Grade 10 10 10. Human communication consist of A. 93% body language while only 7% of communication consists of words themselves. B. 95% body language while only 5% of communication consists of words themselves C. 90% body language while only 10% of communication consists of words themselves D. 80% body language while only 20% of communication consists of words themselves 11.This person does the client consultation. A.doctor B. dentist C. specialist D. therapist 12. Do not make false claims for treatments, but explain the benefits _____. A. fairly B. practically C. reasonably D.realistically 13. Before picking up a phone you should discontinue to ______. A. breathe B.eat chewing gum C. talk D. smile 14. A type of massage wherein the hand is placed over the area and vibrated either up and down or from side to side. The action produces vibrations in the underlying tissue. A. Vibration B. Pounding C. Frictions D. Cupping
LM – WELLNESS MASSAGE Grade 10 11 15. The type of massage strokes in which pressure is applied to the tissues. A. Vibration B. Knead C. Beating D. Petrissage 16.A massage stroke that skims the surface of the tissues. A. Vibration B. Effleurage C. Beating D. Petrissage 17. A manipulation technique that lifts the muscle away from the bone and moves itfrom side to side in a rocking manner. A. Vibration B.Effleurage C.Muscle rolling D. Petrissage 18. A massage strokes where the hands strike the tissues. A. Vibration B. Effleurage C.Taponement D.Petrissage 19.This helps eliminate the toxins from the body. A. juice B.tea C. water D. wine 20. This is a kind of food that helps the body to concentrate on healing. A. light healthy meal B. heavy healthy meal C. more vegetables D. juicy fruits
LM – WELLNESS MASSAGE Grade 10 12 21. This should be avoided for about 24 hours before performing aftercare services. A. alcohol B. exercise C. too much eating D. drinking plenty of water 22.We usually feel this after treatment. A. startle B. creepy C. canny D.relaxed 23. It is the most common body reactions in the aftercare services. A.aching/soreness of muscles B. heightened emotional state C. tiredness D. dizzy 24. A word whichmeans anything that can cause harm. A. risk B. danger C. hazard D. warning 25. The safestsubstance found in spa salon A. Oil B. Disinfectant C. Powders D. Water 26. In the 5‘s methodology, Seiketsu is the Japanese term for ________. A. standardize B. self-discipline C. sort D. sweep
LM – WELLNESS MASSAGE Grade 10 13 27. The translated English word for seiri is ________. A. sort B. sweep C. self-discipline D. systematize 28.This can be done as an introduction to massage for clients who may not come in for an office massage, or can be a continuing form of stress- reduction therapy when done on a regular basis, as in the office setting A. Chair Massage B. Pampering C. Chiropractic adjunct D. Relaxation/stress/ stress reduction 29. Different origin of the word massage are the following except one, A. mass B. mass’h C. masser D. massege 30. This details will enable you to contact the client quickly if you need to cancel or change an appointment or for any other reason. A. personal records B. doctors records C. physical records D. school records II.TRUE or FALSE.Write T if the statement is true and F if false. _______31. Drink plenty of water to hydrate & flush toxins. _______32. You may feel a little light headed after the hot stone massage & body massage aftercare _______33. Home care advice is very beneficial for the client, as it involves them in the treatment and encourages them to take control of their condition. _______34. Immediate bathing should be avoided, at least 6 hrs. after the service is being advised. _______35. Aftercare products may include but is not limited herbal products and body oils.
LM – WELLNESS MASSAGE Grade 10 14 _______36. Eat light, easy to digest meals ________37. For the tense, overworked client she may be advised to reduceworkload, that s/he makes time to rest, takes a relaxing bath and goesto bed early. _______38. Deep breathing exercises are helpful to everyone as they increase the intake of oxygen and the elimination of carbon dioxide. _______39. After any massage, spa or holistic treatment, try to rest and relax for the rest of the day, if not, for a few hours at least. _______40. Making the clients feel welcome and at home with a friendly ―Hello is a nice gesture or strategy used in rebooking clients. III. Fill in the blanks Direction: Choose your answer from the box below and write it on the space provided. 41. _______ is the chance, great or small that someone will be harmed by the hazard. 42. _______ is technique of using a large towel or sheet to keep you covered while you‘re getting a massage. 43. An ______ is a region of the body in which nerves arteries, or vein lay close to the body‘s surface. 44. The time to gather and exchange information with the client is called _____. 45. _______refers to standards and conducts of behaviour of an individual or professional group. 46. __________refers to the type of massage treatment that might be found in some spa and hair salons. 47. Massage is thought to increase _____ which is desirable in many conditions. 48. _________ is the name of a workplace organization method that uses a list of five Japanese words. 49.To gain the _____ of clients and establish an excellent reputation, 50. A customer first impression of your practice is formed during their first ____ of contact over the phone or in person draping endangerment site risk ethics pampering blood flow 5’s methodology consultation confidence interpersonal communication
LM – WELLNESS MASSAGE Grade 10 15 Personal Entrepreneurial Competencies (PECs) Content Standards Performance Standards The learner demonstrates understanding of one‘s PECs in Wellness Massage. The learner independently creates a plan of action that strengthens and/or further develops his/her PECs in Wellness Massage. Quarter I Time Allotment: 4 hours Module 1 Personal Entrepreneurial Competencies Introduction In this module you will learn more about entrepreneurship and the entrepreneurial competencies related to Wellness Massage. You will have a first-hand experience in educational activities leading to assessment of your personal entrepreneurial competencies (PECs) and the entrepreneurial competencies of a successful Wellness Massage Therapistswithin your province. You will also have several activities that willalign your competencies with those of successful practitioners. Moreover, this module will encourage you to think about entrepreneurship and its role in the business community as well as in the economic and social development of an individual. To start with this module, let us first understand entrepreneurs and entrepreneurship. Entrepreneurs are people with the skills and capabilities to see and evaluate business opportunities. They are individuals that can strategically identify products or services needed by the community, and have the capacity to deliver them at the right time and at the right place. Entrepreneurs are agents of economic change; they organize, manage and assume risks of a business. Some of the good qualities of entrepreneurs are: opportunity-seeker, risk taker, goal setter, excellent planner,confident problem-solver, hardworking, persistent and committed. Entrepreneurship on the other hand is not just a simple business activity but a strategic process of innovation and new product venture
LM – WELLNESS MASSAGE Grade 10 16 creation. Basically, entrepreneurship is both an art and science of converting business ideas into marketable products or services to improve the quality of living. Now that you have background knowledge about entrepreneurs and entrepreneurship, you can now walk through in assessing your PECs. Always remember that successful entrepreneurs continuously develop and improve their PECs. To begin, let us find out the competencies you will gain upon completion of this module. Objectives At the end of this module, you are expected to:  identify areas for improvement, development, and growth,  align your PECs according to your business or career choice, and  create a plan of action that ensures success in your business or career choice. Now try to take the first challenge in this module, the pre assessment. Pre-assessment As part of your initial activity, try to assess your prior knowledge and experience related to personal entrepreneurial competencies. Answer Task 1.
LM – WELLNESS MASSAGE Grade 10 17 Task 1: Matching Type Direction: Match the entrepreneurial competencies in column A with their meaning in column B. Write the letter of the correct answer on the space provided before each number. A B ____1.Creative A. makes wise decisions towards the set objectives ____2.Profit-oriented B. strategic thinking and setting of goals ____3.Disciplined C. trusting in one‘s ability ____4.Sound decision maker D. adoptable to change ____5. Possess people skills E. innovates to have an edge over other competitors ____6.Excellent Planner F. solid dedication ____7.Confident G. skillful in record keeping ____8.Hardworking H. always sticks to the plan ____9.Ability to accept change I. work diligently ____10. Committed J. effective and efficient communication skills and relates well to people K. always looking for an opportunity to have/earn income. Task 2: Guide Questions Directions: The following are guide questions which covers the entire module. Write your answers on your assignment notebook. Discuss / share these to the class. A. Explain why entrepreneurial activities are important to social development and economy progress. B. What entrepreneurial activities related to Wellness Massage do you know and are capable of doing?
LM – WELLNESS MASSAGE Grade 10 18 C. If you were given the opportunity to own a business that relates to Wellness Massage, do you think you will be confident to manage it? Explain your answer. D. What do you think are the most important competencies one must possess in order to be successful in running a chosen business? E. Name successful entrepreneurs from your province whose businesses are related to Wellness Massage. Make sure you will be able to share with the class the PECs that made them successful. After all the guide questions are answered, share these with your classmates. You may also compare your insigths, personal knowledge, and relevant experiences on the topic to make the sharing more exciting and engaging. Learning Goals and Targets After understanding the objectives of this module, having gone through pre-assessment, and answering the guide questions, you will be asked to set your own personal goals and targets. These goals and targets will urge you to further achieve the ultimate objective of this module. In the end, these ultimate goals will motivate you to learn more about PECs. Figure 1: Strategic process to achieve the objectives of this module Reading Resources and Instructional Activities After setting your own personal goals and targets in achieving the objectives of this module, check your inherent knowledge of PECs. Answer the following guide questions with the help of your classmates. Goals and Targets Learning Activities Ultimate Goal
LM – WELLNESS MASSAGE Grade 10 19 Task 3: Group Activity Directions: Answer the following guide questions on a separate sheet of paper. Share your answers with the class. 1. Explain the importance of assessing one‘s PECs before engaging in a particular entrepreneurial activity. ______________________________________________________________ ______________________________________________________________ ______________________________________________. 2. Are there other strategies or approaches where you can assess your PECs? Explain how these strategies will become more useful in selecting a viable business venture. ______________________________________________________________ ______________________________________________________________ ______________________________________________. 3. What are the desirable personal characteristics, attributes, lifestyles, skills, and traits of a prospective entrepreneur? Why are these important? ______________________________________________________________ ______________________________________________________________ ______________________________________________. 4. Why is there a need to assess one‘s PECs in terms of characteristics, attributes, lifestyles, skills, and traits before starting a particular business? ______________________________________________________________ ______________________________________________________________ ______________________________________________. 5. What is the significance of evaluating PECs of a successful entrepreneur? What helpful insights can you draw from this activity? ______________________________________________________________ ______________________________________________________________ ____________________________________________.
LM – WELLNESS MASSAGE Grade 10 20 How was your experience in answering the guide questions with your classmates? Were you able to benefit from them? What were the insights you have realized? This time you‘re going to study the different topics that will enrich your knowledge of PECs. Read all the important details about the succeeding topic carefully. Assessment of Personal Entrepreneurial Competencies (PECs) and Skillsvis-à-vis a Practicing Entrepreneurin a Province Entrepreneurial competencies refer to the important characteristics that should be possessed by an individual in order to perform entrepreneurial functions effectively.In this module, you will learn some of the most important characteristics, attributes, lifestyle, skills and traits of a successful entrepreneur or an employee to be successful in a chosen career. Below are few important characteristics/traits/attributes of a good entrepreneur:  Hardworking: One of the important characteristics of a good entrepreneur is hardworking. This means working diligently and being consistent about it. Hardworking people keep improving their performance to produce good products and/or provide good services.  Confident: Entrepreneurs have self-reliance in one‘s ability and judgment. They exhibit self-confidence to cope with the risks of operating their own business.  Disciplined: Successful entrepreneurs always stick to the plan and fight the temptation to do what is unimportant. Know
LM – WELLNESS MASSAGE Grade 10 21  Committed: Good entrepreneurs assume full responsibility over their business. They give full commitment and solid dedication to make the business successful.  Ability to accept change: Nothing is permanent but change. Change occurs frequently. When you own a business, you should cope with and thrive on changes. Capitalize on positive changes to make your business grow.  Creative: An entrepreneur should be creative and innovative to stay in the business and in order to have an edge over the other competitors.  Has the initiative: An entrepreneur takes the initiative. You must put yourself in a position where you are responsible for the failure or success of your business.  Profit-oriented: An entrepreneur enters the world of business to generate profit or additional income. The business shall become your bread and butter. Therefore, you must see to it that the business can generate income. Listed below are the important skills of a successful entrepreneur:  Excellent planner: Planning involves strategic thinking and goal setting to achieve objectives by carefully maximizing all the available resources. A good entrepreneur develops and follows the steps in the plans diligently to realize goals. A good entrepreneur knows that planning is an effective skill only when combined with action.  Possesses people skills: This is a very important skill needed to be successful in any kind of business. People skills refer to effective and efficient communication and establishing good relationship to the people working in and out of your business. In day-to-day business transactions, you need to deal with people. A well-developed interpersonal skill can make a huge difference between success and failure of the business. Sound decision maker: Successful entrepreneurs have the ability to think quickly and to make wise decisions towards a pre-
LM – WELLNESS MASSAGE Grade 10 22 determined set of objectives. No one can deny that the ability to make wise decisions is an important skill that an entrepreneur should possess. Sound decisions should be based on given facts and information and lead towards the pre-determined objectives. To firm up what you have learned and have a better appreciation of the different entrepreneurial competencies, read the PECs checklist below, then answer the same. Task 4: PECs Checklist Directions: Using the PECs Checklist, assess yourself by indicating a check (/) mark in either strengths and/or development areas column. Interpret the results by counting the total number of check marks in each of the columns. After accomplishing the checklist, form a group and share your insights and experiences why you come up with that personal assessment. Table 1: PECS Checklist Personal Entrepreneurial Competencies of an Entrepreneur Personal Assessment in terms of: Strength Development Areas Hardworking - Working diligently Self-confident - Confidence in one‘s ability Discipline - Always stick to the plan Committed - Solid dedication Ability to accept change - Adoptable to change Creative - Innovative to have edge over other competitors Profit-oriented - Always looking for income Planner - Strategic thinking and setting of goals People Skill - effective and efficient communication and relation to people Decision Making - make a wise decision towards the set objectives Process
LM – WELLNESS MASSAGE Grade 10 23 Possess people skill - Effective and efficient communication skills and relates well to people Sound decision maker - Makes wise decisions towards the set objectives TOTAL Interpretation or Insight: ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ _________________________________________________. How was your experience in discovering the strengths and the areas you need to develop? Did you gain a valuable experience in exchanging insights with your classmates? To learn more and deepen your understanding of PECs, do task 5 below. Task 5: Interview Directions : In your province, interview a successful Massage Therapist or entrepreneur whose type of business is related with Wellness Massage. Focus your questions on PECs and other business-related attributes that helped them become successful. Analyze the results of the interview and reflect on the similarities and/or differences. Write your answer on a separate sheet of paper. Reflect and Understand
LM – WELLNESS MASSAGE Grade 10 24 Sample Interview Guide Name of Proprietor/Practitioner: ____________________________________ Age: _______________Number of Years in Business: _________________ Business Name: ________________________________________________ Business Address:______________________________________________ 1. What preparations did you make before you engaged in this type of business or job? ________________________________________________________ ________________________________________________________ _______________________________________________________. 2. What special skills and characteristics do you have that is related with your business or job? ________________________________________________________ ________________________________________________________ _______________________________________________________. 3. How did you solve business-related problems during the early years of your business operation? ________________________________________________________ ________________________________________________________ _______________________________________________________. 4. Did you follow the tips from a successful businessman or practitioner before you engaged in your business? ________________________________________________________ ________________________________________________________ _______________________________________________________. 5. What best business practices can you share with aspiring entrepreneurs? ________________________________________________________ ________________________________________________________ _______________________________________________________. 6. What do you think are the salient characteristics, attributes, lifestyle, skills and traits that made you successful in your business or job? ________________________________________________________ ________________________________________________________ ______________________________________________________.
LM – WELLNESS MASSAGE Grade 10 25 Directions: Copy the tables below in your notebook or in a separate sheet of paper. Gather the needed information from the interview to supply answer/s to row 1 in the table below, after which, fill out the second row with your PECs. Personal Entrepreneurial Competencies Characteristics Attributes Lifestyles Skills Traits Successful Entrepreneur in the province My PECs Using the information on the table above, analyze and reflect on the similarities and differences in your answers. Put your reflection on the table below. Write your conclusion on the space provided below. Personal Entrepreneurial Competencies Similarities Differences Characteristics Attributes Lifestyles Skills
LM – WELLNESS MASSAGE Grade 10 26 Traits Conclusion: ________________________________________________________ ______________________________________________________________ ______________________________________________________________ ______________________________________________________________ _____________________________________________________________. After performing the activities on the importance of PECs, let‘s determine how much you have learned. Perform the Task 6 to determine how well you have understood the lesson. Task 6: Preparation of a Plan of Action Directions: Use a separate sheet of paper / in your notebook the information generated from task 5 (Interview) and prepare an action plan that indicates alignment of your PECs to the PECs of a successful entrepreneur in Wellness Massage in your province. Objective Area Activities Strategies Time Frame Expected Outcome To align my PECs with the PECs of a successful entrepreneur in Wellness Massage. Characteristics Skills Transfer
LM – WELLNESS MASSAGE Grade 10 27 Attribute Traits Task 7: Essential Questions Directions: Read and study the following questions below. You may use a separate sheet of paper or your notebook to write your answers. 1. Why is there a need to compare and align your PECs with the PECs of a successful entrepreneur? ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ______________________________________________. 2. How does your action plan help sustain your strong PECs and/or address your development areas? ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________
LM – WELLNESS MASSAGE Grade 10 28 ________________________________________________________ ______________________________________________. 3. What plan of action would you do to address your development areas? ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________.
LM – WELLNESS MASSAGE Grade 10 29 ENVIRONMENT AND MARKET (EM) Content Standards Performance Standards The learner demonstrates understanding of environment and market in Wellness Massage in one‘s province. The learner independently creates a business vicinity map reflective of potential market in Wellness Massage in a province. Quarter I Time Allotment: 4 hours Module 2 Environment and Market Introduction Aspiring entrepreneur need to explore the economic, cultural, and social conditions prevailing in an area. Needs and wants of the people in a certain area that are not met may be considered business opportunities. Identifying the needs of the community, its resources, available raw materials, skills, and appropriate technology can help a new entrepreneur seize business opportunities. To be successful in any kind of business venture, potential entrepreneurs should look closely at the environment and market. They should always be watchful of existing opportunities and constraints, and to take calculated risks. The opportunities in the business environment are factors that provide possibilities for a business to expand and make more profit. Constraints, on the other hand, are factors that limit business growth, hence reduce the chance of generating profit. One of the best ways to evaluate opportunities and constraints is to conduct a Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis. SWOT Analysis is a managerial tool used to assess the environment. It is used to gather important information which is then used in strategic planning. Strengths and weaknesses are internal in an organization. They relate to resources owned by an organization that you have control over and also the extent of its marketing.
LM – WELLNESS MASSAGE Grade 10 30 Opportunities and threats exist in the external environment. Opportunities relate to the market, new technologies, and the external factors such as government policies, climate, and trends. Threats replace what the competitors are doing. It also includes legal and other constraints. Now that you have read some important considerations to explore to be successful in any business, you are now ready to explore more about the environment and market. To begin with, let‘s find out the competencies that you will master as you finish this module. Objectives At the end of this module, you are expected to:  identify what is of ―value‖ to the customer,  identify the customer to sell to,  explain what makes a product unique and competitive,  apply creativity and innovative techniques to develop marketable products, and  employ a unique selling proposition (USP) to a product and/or service. Now that you have an idea about the things you will learn, take the first challenge in this module – the pre-assessment.
LM – WELLNESS MASSAGE Grade 10 31 Pre-assessment Task 1: MultipleChoice DIRECTIONS: Choose the letter of the best answer. Write your answer on a separate sheet of paper. 1. It is generated by examining the goods and services sold in the community. A. business creation C. business concept B. business pricing D. business idea 2. It is a process of making new products which will be sold to the customers. A. product analysis C. product development B. product conceptualization D. product implementation 3. These are luxuries, advantages and desires that every individual considers beyond necessary. A. wants C. requirements B. desires D. needs 4. It is a factor or consideration presented by a seller as the reason that a product or service is different from and better than that of the competition. A. unique selling plan C. unique pricing policy B. unique selling proposition D. finding value-added 5. A stage in which the needs of the target market are identified, reviewed, and evaluated. A. concept development C. project development B. economic analysis D. refine specification 6. It is the introduction of new ideas to make the product and services more attractive and saleable to the target customers. A. new idea C. product development B. creativity D. innovation 7. It is a managerial tool used to assess the environment and to gather important information that can be used for strategic planning. A. scanning C. WOTSAnalysis B. SWOT Analysis D. surveyanalysis
LM – WELLNESS MASSAGE Grade 10 32 8. It is creating names, symbol, or designs that identifies and differentiates a product from the other products. A. product naming C. branding B. unique selling proposition D. tagline 9. It is a meaningful and unforgettable statement that captures the essence of the brand. A. product naming C. branding B. unique selling proposition D. tagline 10. These are things that people cannot live without. A. wants C. requirements B. desires D. needs Task 2: Guide Questions: Directions:Read and study the guide questions below. Use a separate sheetof paper to write your answer. 1. How does one determine the product or services to be produced and/or to be providedto the target customers? ________________________________________________________ ________________________________________________________ ________________________________________________________ 2. How does one select an entrepreneurial activity? ________________________________________________________ ________________________________________________________ ________________________________________________________ 3. When can one say that a certain product has ―value?‖ ________________________________________________________ ________________________________________________________ ________________________________________________________ 4. Does applying creativity to your product or services important? Why? ________________________________________________________ ________________________________________________________ ________________________________________________________
LM – WELLNESS MASSAGE Grade 10 33 5. How can one effectively respond to the needs of the target customer? ________________________________________________________ ________________________________________________________ ________________________________________________________ 6. From the viewpoint of business owner, discuss the importance of scanning the environment and market in generating business ideas. ________________________________________________________ ________________________________________________________ ________________________________________________________ 7. Using self-assessment, explain the level of your confidence in formulating a business idea. ________________________________________________________ ________________________________________________________ ________________________________________________________ After the entire guide questions are answered and skills have been mastered, share insights/ideas with your classmates. Discuss your insights, personal knowledge, and relevant experiences on the topic to make it more exciting and engaging. Learning Goals and Target After reading and understanding the objectives of this module and having gone through the pre-assessment and guide questions, you will be asked to set your own personal goals. These goals will urge you to further achieve the ultimate objective of this module. In the end, these goals will motivate you to learn more about environment and market. Figure 2: Strategic process to reach the objectives of this module Goals and Targets Learning Activities Ultimate Goal
LM – WELLNESS MASSAGE Grade 10 34 Reading Resources and Instructional Activities After setting your own personal goals and targets in achieving the objectives of this module, you will have the opportunity to read and learn more about environment and market. You will also be given a chance to do practical exercises and activities to deepen your understanding of the topic. Product Development When we talk of product development,we are referring to a process of making a new product to be sold by a business or enterprise to its customers.Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly-defined customer‘s needs, wants and/or a market place. The term development in this module refers collectively to the entire process of identifying a market opportunity, creating a product to appeal to the identified market, and testing, modifying, and refining the product until itbecomesready for production. There are basic, yet vital questions that you can ask yourself about product development. When you find acceptable answers to them, you may now say that you are ready to develop a product and/or render services. These questions include the following: 1. For whom are the product/services aimed at? 2. What benefit will the customers expect from product/service? 3. How will the product/service differ from the existing brand? From its competitor? In addition, needs and wants of the people within an area should also be taken into big consideration. Everyone has his/her own needs and wants. However, each person has different concepts of needs and wants. Needs in business are the important things that an individual cannot live without in a society. These include: 1. basic commodities for consumption, 2. clothing and other personal belongings, 3. shelter, sanitation and health, and 4. education. Know
LM – WELLNESS MASSAGE Grade 10 35 Basic needs are essential to an individual to live with dignity and pride in a community. These needs can obviously help you generate business ideas and subsequently to product development. Wants are desires, luxury and extravagance that signify wealth and expensive way of living. Wants or desires are considered above all the basic necessities of life. Some examples of wants or desires are: fashion accessories,expensive shoes and clothes, travels, eating in an expensive restaurant, watching movies, concerts,having luxurious cars, wearing expensive jewelry and perfume, living in impressive homes, among others. Needs and wants of people are the basic indicators of the kind of business that you may engage in because it can serve as the measure of your success. Some other points that might be considered in business undertakings are the kind of people, their needs, wants, lifestyle, culture and tradition, and their social orientation. To summarize, product development entirely depends on the needs and wants of the customers. Another important issue to deal with is the key concepts of developing a product. The succeeding topic shall enlighten you about the procedure in coming up with a product. Concepts of Developing a Product Concept development is a critical phase in the development of a product. In this stage, the needs of the target market are identified, and competitive products are reviewed before the product specifications are defined. The product concept is selected along with an economic analysis to come up with an outline of how a product is being developed. Figure 3 shows the stages of concept development of a product.
LM – WELLNESS MASSAGE Grade 10 36 Figure 3: Stages of Concept Development The process of product development follows the following stages: 1. Identify customer needs: Using survey forms, interviews, researches, focus group discussions, and observations, an entrepreneur can easily identify customers‘ needs and wants. In this stage, the information that can be possibly gathered is product specifications (performance, taste, size, color, shape, life span of the product, etc.). This stage is very important because it would determine the product to be produced or provided. 2. Establish target specifications: Based on customers' needs and reviews of competitive products, you can now establish target specifications of the prospective new product and/or services. A target specification is essentially a wish-list. 3. Analyze competitive products: It is imperative to analyze existing competitive products to provide important information in establishing product or service specifications. Other products may exhibit successful design attributes that should be emulated or improved upon in the new product or service. 4. Generate product concepts:After having gone through with the previous processes, you may now develop a number of product concepts to illustrate Concept Development Identify Customer Needs Plan Remaining Development Project Establish Target Specifications Generate Product Concepts Select a Product Concept Analyze Competitive Products Refine Specifications Perform Economic Analysis
LM – WELLNESS MASSAGE Grade 10 37 the types of products or servicesthat are technically feasible and will best meet the requirements of the target specifications. 5. Select a product concept: Through the process of evaluation between attributes, a final concept is selected. After the final selection, additional market research can be applied to obtain feedback from certain key customers. 6. Refine product specifications: In this stage, product or services specifications are refined on the basis of input from the foregoing activities. Final specifications are the result of extensive study, expected service life, projected selling price among others are being considered in this stage. 7. Perform economic analysis: Throughout the process of product development, it is very important to always review and estimate the economic implications regarding development expenses, manufacturing costs, and selling price of the product or services to be offered or provided. 8. Plan the remaining development project:In this final stage of concept development, you can prepare a detailed development plan which includes list of activities, necessary resources and expenses, and development schedule with milestones for tracking progress. Finding Value People buy for a reason. There should be something in your product or service that would give consumers a good reason to go back and buy more. There must be something that will make you the best option for target customers; otherwise, they have no reason to buy what you are selling. This implies further, that you offer something to your customers that will make them value your product or service. The value you incorporate in your product is called value proposition. Value proposition is a believable collection of the most persuasive reasons why people should notice you and take the action you‘re asking for. It is what gets people moving, what makes people spend for your product or service.
LM – WELLNESS MASSAGE Grade 10 38 Innovation Innovation is the introduction of something new in your product or service. This may be a new idea, a new method, or a new device. If you want to increase your sales and profit, you must innovate. Some of the possible innovations for your products are change of packaging, improvement of taste, color, size, shape, and perhaps price. Some of the possible innovations in providing services are application of new and improved methods, additional featured services, and possibly freebies. Unique Selling Proposition (USP) Unique Selling Proposition is the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. Before you can begin to sell your product or service to your target customers, you have to sell yourself in it. This is especially important when your product or service is similar to your competitors. USP requires careful analysis of other businesses' ads and marketing messages. If you analyze what they say or what they sell, not just their product or service characteristics, you can learn a great deal about how companies distinguish themselves from competitors. Here's how to discover your USP and how to use it to increase your sales and profit:  Use empathy: Put yourself in the shoes of your customers. Always focus on the needs of the target customers and forget falling in love with your own product or service. Always remember, you are making/providing this product not for yourself but for the target customers to eventually increase sales and earn profit. Essential question such as what could make them come back and ignore competition, should be asked to oneself. Most possible answers may be focused on quality, availability, convenience, cleanliness, and reliability of the product or service.  Identify customer’s desires. It is very important for you to understand and find out what drives and motivates your customers to buy your product or service. Make some effort to find out, analyze and utilize the information that motivates the customers in their decision to purchase the product or service.
LM – WELLNESS MASSAGE Grade 10 39  Discover customer’s genuine reasons for buying the product. Information is very important in decision making. A competitive entrepreneur always improve their products or services to provide satisfaction and of course retention of customers. As your business grows, you should always consider the process of asking your customers important information and questions that you can use to improve your product or service. To enhance your understanding of the topic previously presented, you will be tasked to form a group and arrange an interview with a successful entrepreneur or practitioner. You have to document this interview and present this to the whole class for reflection and appreciation. Task 3: Interview Directions: Selecta successful entrepreneur or practitioner. Conduct an interview using the set of questions below. Document the interview and present it to the class. Use a separate sheet of paper. 1. How did you identify your customers? ________________________________________________________ ________________________________________________________ ________________________________________________________ 2. What were your considerations in selecting your customers? ________________________________________________________ ________________________________________________________ ________________________________________________________ 3. Explain how your product or service became unique to other products. ________________________________________________________ ________________________________________________________ ________________________________________________________ 4. Did you consult somebody before you engaged in this business? Cite / give sample insights that you gained from the consultation. ________________________________________________________ ________________________________________________________ ________________________________________________________ Process
LM – WELLNESS MASSAGE Grade 10 40 5. What were your preparations before you started the actual business? ________________________________________________________ ________________________________________________________ ________________________________________________________ 6. What creative and innovative techniques did you adaption the development of your product or service? What was the effect of the innovative techniques to the sales and profits of your business? ________________________________________________________ ________________________________________________________ ________________________________________________________ 7. What strategy did you consider to create a unique selling proposition to your product or service? ________________________________________________________ ________________________________________________________ ________________________________________________________ Task 4: Browsing the Internet Directions: To deepen your understanding of the lesson, perform the following tasks: 1. Browse the internet and view the topics related to: a. customers‘ needs and wants b. techniques in identifying customers‘ needs and wants c. creativity or innovations in products and services d. unique selling proposition e. product development 2. Prepare a short narrative report about these topics and discuss it to the class. You can highlight the aspect that intensifies your knowledge of product development. Reflect and Understand
LM – WELLNESS MASSAGE Grade 10 41 Task 5: Product Conceptualization Directions: In a separate sheet of paper or in your notebook. Develop your own concept of your product or service by using the figures on this page.Use bullets in every stage of product conceptualization in listing important key ideas. 1. Identify Customers Need - - - 2. Target Specifications - - - - - - - - 3. Analyze a Competitive Product - - - - - - - 4. Generate Product Concept - - - - 5. Select a product Concept - - - - - - 6. Refine Product Specification - - - - - 7. Prepare a Development Plan - - - - - - - - Transfer
LM – WELLNESS MASSAGE Grade 10 42 Generating Ideas for Business The process of developing and generating a business idea is not a simple process. Some people come upwith a bunch of business ideas thatare not really feasible. There are two problems that arise; first is the excessive generation of ideas that can forever remain as a dreaming stage and the second is when they don‘t have ideas and don‘t want to become entrepreneurs. The most optimal way is to have a systematic approach in generating and selecting a business idea that can be transformed intoa real business. Here are some basic yet very important considerations thatcanbe used to generate possible ideas for business: 1. Examine existing goods and services. Are you satisfied with the product? What do other people who use the product say about it? How can it be improved? There are many ways of improving a product from the way it is made to the way it is packed and sold. You can also improve the materials used in crafting the product. In addition, you can introduce new ways of using the product, making it more useful and adaptable to the customers‘ many needs. When you are improving the product or enhancing it, you are doing an innovation. You can also do an invention by introducing an entirely new product to replace the old one. Business ideas may also be generated by examining what goods and services are sold outside the community. Very often, these products are sold in a form that can still be enhanced or improved. 2. Examine the present and future needs. Look and listen to what the customers, institutions, and communities are missing in terms of goods and services. Sometimes, these needs are already obvious and identified right away. Other needs are not that obvious because they can only be identified later on, in the event of certain development in the community. For example, a province will have its electrification facility in the next six months. Only by that time will the entrepreneur could think of electrically- Know
LM – WELLNESS MASSAGE Grade 10 43 powered or generated business such as photo copying, computer service, digital printing, etc. 3. Examine how the needs are being satisfied. Needs for the products and services are referred to as market demand. To satisfy these needs is to supply the products and services that meet the demands of the market. The term market refers to whoever will use or buy the products or services, and these may be people or institutions such as other businesses, establishments, organizations, or government agencies. There is a very good business opportunity when there is absolutely no supply to a pressing market demand. Businesses or industries in the locality also have needs for goods and services. Their needs for raw materials, maintenance, and other services such as selling and distribution are good sources of ideas for business. 4. Examine the available resources. Observe what materials or skills are available in abundance in your area. A business can be started out of available raw materials by selling them in raw form and by processing and manufacturing them into finished products. For example, in a copra- producing town, there will be many coconut husks and shells available as ―waste‖ products. These can be collected and made into coco rags or doormats and charcoal bricks and sold profitably outside the community. A group of people in your neighborhood may have some special skills that can be harnessed for business. For example, women in the Mountain Province possess loom weaving skills that have been passed on from one generation to another. Some communities set up weaving businesses to produce blankets, decorative, and various souvenir items for sale to tourists and lowlanders. Business ideas can come from your own skills. The work and experience you may have in agricultural arts, industrial arts, home economics, or ICT classes will provide you with business opportunities to acquire the needed skills which will earn you extra income should you decide to engage in income-generating activities. With your skills, you may also tinker around with various things in your spare time. Many products are invented this way.
LM – WELLNESS MASSAGE Grade 10 44 5. Read magazines, news articles, and other publications on new products and techniques or advances in technology. You can pick up new business ideas from magazines such as Newsweek, Reader‘s Digest, Business Magazines, ―Go Negosyo‖, Know About Business (KAB) materials, and Small-Industry Journal. The Internet also serves as a library where you may browse and surf on possible businesses. It will also guide you on how to put the right product in the right place, at the right price, and at the right time. Key Concepts of Selecting a Business Idea Once you have identified business opportunities, you will eventually see that there are many possibilities available for you. It is very unlikely that you will have enough resources to pursue all of them at once. You have to select the most promising one among hundreds of ideas. It will be good to do this in stages. In the first stage, you screen your ideas to narrow them down to about few choices. In the next stage, trim down the choices to two options. In the final stage, choose between the two and decide which business idea is worth pursuing. In screening your ideas, examine each one in terms of the following guide questions: 1. How much capital is needed to put up the business? 2. Where should the business be located? 3. How big is the demand for the product? Do many people need this product and will continue to need it for a long time? 4. How is the demand met? Who are processing the products to meet the needs (competition or demand)? How much of the need is now being met (supply)? 5. Do you have the background and experiences needed to run this particular business? 6. Will the business be legal and not against any existing or foreseeable government regulation? 7. Is the business in line with your interest and expertise? Your answers to these questions will be helpful in screening which ones among your many ideas are worth examining further and worth pursuing.
LM – WELLNESS MASSAGE Grade 10 45 Branding Branding is a marketing practice of creating a name, a symbol or design that identifies and differentiates product or services from the rest. It is also a promise to your customers. It tells them what they can expect from your product or service and it differentiates your offerings from other competitors. Your brand is derived from who you are, who you want to be and what people perceive you to be. Branding is one of the most important aspects in any business. An effective brand strategy gives you a major edge in increasingly competitive markets. A good product can: - deliver message clearly, - confirm credibility, - connect to target prospect, - motivate buyers, and - concretizeuser loyalty. Here are simple tips to publicize your brand:  Develop a tagline. Write a statement that is meaningful, impressive, and easy to remember to capture the essence of your brand.  Design a logo. Create a logo symbolic of your business and consistent with your tagline and displace it strategically.  Write a brand message. Select a key message to communicate about your brand.  Sustain a brand quality. Deliver a promise of quality through your brand.  Practiceconsistency. Be reliable and consistent to what your brand means in your business.
LM – WELLNESS MASSAGE Grade 10 46 In generating a business idea, you should first identify the type of business suited to your business idea. You should analyze and scan the potential environment, study the marketing practices and strategies of your competitors, analyze strengths, weaknesses, opportunities, and threats in your environment to ensure that the products or services you are planning to offer will be patronized and within easy reach of target consumers. How to conduct SWOT Analysis:  Be realistic about the strengths and weaknesses of your business when conducting SWOTAnalysis.  SWOT Analysis should distinguish between where your business is today, and where it can be in the future.  SWOT Analysis should always be specific. Avoid any gray areas.  Always apply SWOT Analysis in relation to your competition, i.e. better thanor worse than your competition.  Keep your SWOT Analysis short and simple. Avoid complexity and over analysis.  SWOT Analysis is subjective. Task 6: SWOT Analysis Directions: In a separate sheet of paper or in your notebook list down all your observations for your business idea.Categorize your observations according to strengths, weakness, opportunities and treats. After carefully listing them down, use the stated strategies to come up with a sound analysis, activities and best business idea. Process
LM – WELLNESS MASSAGE Grade 10 47 Strategies:  SW- Maximize on the Strengths to overcome the internal Weakness.  OW- Capitalize on the Opportunities to eliminate the internal weakness.  ST - Maximize on your Strengths to eliminate the external Threats.  OT - Take advantage of the available Opportunities to eliminate the external threats. Strength (S) Weaknesses (W) - - - - - - - - - - - - Opportunities (O) Threats (T) - - - - - - - - - - - -
LM – WELLNESS MASSAGE Grade 10 48 Analysis: __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ Activities: __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ My Best Business Idea: __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ To deepen your understanding of the topics previously discussed, you will be asked to perform the following activities: Task 7: Extra Reading and Video Viewing Reading books and watching videos have been considered as some of the most effective educational activities that can help learners broaden their understanding on a certain topic. In this particular task, you will be asked to conduct extra reading and video viewing on the Internetwith the following topics: A. Steps in selecting a business idea B. Criteria of a viable business idea C. Benefits of a good brand D. Ways on developing a brand After successfully performing the assigned task, make a narrative report about it and share it with the class. Reflect and Understand
LM – WELLNESS MASSAGE Grade 10 49 Task 8: Designing a Logo Directions: In a separate sheet of paper or in your notebook draw a logo that you will use in your business. Provide a simple statement to describe your logo. Transfer Tagline Logo
LM – WELLNESS MASSAGE Grade 10 50 Task 9: Making My Own Vicinity Map Directions: In a separate sheet of paper or in your notebook draw a vicinity map reflective of potential market in Wellness Massage in your province. Provide a simple statement to describe your map. Vicinity Map
LM – WELLNESS MASSAGE Grade 10 51 Overview What does it mean to focus on wellness? Even during the ancient times, people were aware on curing ailments. Massage was introduced and found in the caves. Wall drawings and paintings were shown to people massaging each other. A mixture of artifacts also found which contain traces of fats and oils mixed with herbs. These indicate that lubricants may have been used, perhaps for healing, soothing or beautifying purposes. Nowadays, the traces of these curing ailments are very visible to us. Different massage techniques are now being practiced. The essence of enhancing the life style of everyone is to protect ones physical well-being and to improve his ability in coping up stressors. Frequently, these are simple techniques that most people just don't give attention to. How many times we said or heard others say, "I don't have time to exercise" or "I don't have time to relax?" Thus, a very important contributor to wellness is attitude: a thought process that influences the way a person approaches dealing with life. This motivated most of the health professionals focus on treating these ailments and several wellness programs are being implemented in offices, hotels and even schools respectively. Also, wellness massage parlors are now sprouting anywhere. Their focus is to encourage everyone to kick unhealthy habits as well as to develop a sustainable plan to maintain their health and wellness. This also helps to take preventive measures to control illnesses and unhealthy behavior in an attempt to manage the cost of health care, reduce absenteeism and improve morale. Having thought of busy schedule now is the time to plan your wellness program! QUARTER 1 PLAN THE WELLNESS PROGRAM OF CLIENTS
LM – WELLNESS MASSAGE Grade 10 52 A. Multiple Choice Directions:Choose the letter of the correct answer. Write the letter of your choice in your quiz notebook. 1. This refers to the type of massage treatment commonly in some spa and hair salons. A. Transformational or psychotherapeutic massage B. Pampering C. Sports Massage D. Relaxation/stress/ stress reduction 2. As early as 3000 BC, who among the nationalities practiced massage to cure ailments and improve general health. A. Chinese B. Japanese C. Vietnamese D. Swedish 3. The Greek physician who used massage with oils and herbs to treat medical conditions and diseases. A. Herodicus B. Abacus C. Hepartacus D. Eherodicus 4. The most widely used form of massage used for relaxation. A. body massage B. stone massage C. sports massage D. pregnancy massage Pre-Test 1 Lesson Objective: The learner demonstrates understanding of the skills and knowledge required to consult with client/s and select and sequence a range of wellness massage techniques as a program
LM – WELLNESS MASSAGE Grade 10 53 5. A rapidly growing field encompasses athletic training massage, and massage designed to help an athlete prepare for competition and recover from competing. A. Transformational or psychotherapeutic massage B. Pampering C. Sports Massage D. Relaxation/stress/ stress reduction 6. The lymphatic drainage system removes excess _______. A.fats B.fluid C. water D. sweat from all over the body, returning it into the bloodstream 7. This can be done as an introduction to massage for clients who may not come in for an office massage, or can be a continuing form of stress- reduction therapy when done on a regular basis, as in the office setting A. Chair Massage B. Pampering C. Chiropractic adjunct D. Relaxation/stress/ stress reduction 8. This details will enable you to contact the client quickly should you need to cancel or change an appointment or for any other reason. A. personal records B. doctors records C, physical records D. school records 9. The type of massage used for stress reduction. A. Chair Massage B. Pampering C. Chiropractic adjunct D. Relaxation/stress/ stress reduction 10. Some massage therapists focus on the shifts in awareness and psychological insight that can be brought about with massage.
LM – WELLNESS MASSAGE Grade 10 54 A. Transformational or psychotherapeutic massage B. Pampering C. Sports Massage D. Relaxation/stress/ stress reduction. 11. Per Henrik Ling developed a system of passive and active exercises knownas ‗Swedish Remedial Gymnastics‘ and also a system of massagemovements. Ling used the terms, except one (1) A. ‗effleurage‘, B. ‗petrissage‘, C. ‗vibration‘, D. ventilation 12. These details will indicate whether massage will be helpful to this client and will influence the type of massage to be given, A. Past Personal Information B. Past Medical History C. Present Medical History D. Present Personal Information 13. Massage that releases the chronic patterns of tension in the body. A. deep tissue massage B. stone massage C. sports massage D. hand massage 14. Different origin of the word massage are the following except one, A. mass B. mass’h C. masser D. massege 15. These details indicate whether massage would be suitable for the client. A. Massage Analysis B. Arabic Analysis C. Therapeutic Analysis D. Psychological Analysis
LM – WELLNESS MASSAGE Grade 10 55 16. All are included in the five elements of balance except A. water B. metal C. earth D. air 17. Which statement is true? A. metal controls wood B. earth controls fire C. fire controls wood D. wood controls metal 18. _______details that will enable to contact the client quickly. A. massage analysis B. personal details C. contra-indication D. other information 19. A kind massage that uses heated stones during the treatment A. deep tissue massage B. sports massage C. relexology D. stone massage 20. The following programs can be offered in a massage salon except. A. pedicure B. manicure C. weight management D.face surgery Got perfect? CONGRATULATIONS! You may now proceed to the next topic. Not perfect? Go over your previous topic and review the content.
LM – WELLNESS MASSAGE Grade 10 56 Learning Outcome  Discuss the concept of wellness  Discuss the health and healing concept of wellness massage  Explain wellness massage services and products History and Development Massage in Ancient Times The earliest evidence of massage being used is found in the cavepaintings of ancient cave dwellers. These wall drawings and paintings show people massaging each other. Variousartifacts also found contain traces of fats and oils mixed with herbs. These indicate thatlubricants may have been used, perhaps for healing, soothing or beautifying purposes. As early as 3000 BC, the Chinese practiced massage to cure ailments and improve generalhealth. Records of this can be found in the British Museum. Ancient Chinese books record listsof massage movements with descriptions of their technique. One of these books, The Cong Fauof Tao- Tse, also contains lists of exercises and massage used to improve general health andwell-being. The Chinese found that pressure techniques were very effective on specific pointsand they developed special techniques called amma (see Figure 1). This was the beginningof the development of acupressure and acupuncture. Know
LM – WELLNESS MASSAGE Grade 10 57 Ancient Chinese acupuncture and massagestudy figure, showing treatment points. This ancient Persian document shows bathing and massage in a Turkish bath. These massage techniques spread to Japan, where they were further developed. The Japanese used similar pressure techniques on specific
LM – WELLNESS MASSAGE Grade 10 58 points, which they called tsubo. This form of massage has been practiced over the centuries; it has recently regained recognition and popularity and is now known as shiatsu. Many therapists have studied these techniques, which they combine with other forms of treatment for the benefit of their clients. Records show that the Hindus practiced massage as part of their hygiene routines. A sacred book called the Ayur-Veda (The Art of Life), which was written around 1800 BC, describes how shampooing and rubbing were used to reduce fatigue and promote well-being and cleanliness. The Egyptians and Persians used massage for cosmetic as well as therapeutic effects (see Figure 2). They mixed fats, oils, herbs and resins for care of the skin and beautifying the body and face. Pots and jars containing these creams have been found in Egyptian tombs. Cleopatra is said to have bathed in milk and then to have been massaged with aromatic oils and creams by her handmaidens. The practice of massage spread from the east into Europe, where it was well established by 500 BC. Massage in Classical Greece and Rome The Greeks believed in the cultivation of a healthy mind and body, which is similar to the ‗holistic approach‘ practised by many people today. Rituals of bathing, massage, exercise or dancing were practised by men and women. They encouraged the pursuit of physical fitness and organised regular sporting, gymnastic and athletic competitions. Massage was used before events to improve performance and after events to relieve fatigue and aid recovery. Gladiators and soldiers were massaged before battle to give vigour and promote fitness and health, and afterwards to aid recovery, healing and relaxation. Homer writes in the poem The Odyssey of Greek soldiers being rubbed with oils and anointed by beautiful women to aid their recovery and regain strength on return from battle. Around 500 BC the Greek physician Herodicus used massage with oils and herbs to treatmedical conditions and diseases. Hippocrates, who is now thought of as the father of medicine,was a pupil of Herodicus. He began to study the effects of massage on his patients. Heconcluded and recorded that ‗hard rubbing binds, soft rubbing loosens, much rubbing causesparts to waste but moderate rubbing makes them grow‘. Hippocrates also concluded that it wasmore beneficial to apply pressure in an upward direction, i.e. towards the heart, as we practisetoday. In Hippocrates‘ day, the function of the heart and the circulation of the blood were notknown. It is therefore remarkable that he
LM – WELLNESS MASSAGE Grade 10 59 reached this conclusion only by observing the effecton the tissues of different strokes. With our knowledge of the heart and circulating blood weunderstand why pressure upwards is more beneficial: the condition of the tissues improvesbecause deoxygenated blood and waste products are removed quickly as massage speeds up blood and lymph flow. Even without the benefit of this knowledge, Hippocrates taught his pupils that massage movements should be performed with pressure upwards to promote healing. The Romans followed similar routines to the Greeks. They practised bathing, exercise andmassage for health and social relaxation. Large private and public baths were built. Theseincluded water baths and steam rooms, gymnasium and massage areas. The baths weremaintained at different temperatures and progress was made from cold to hot baths. Wealthy Romans would use these daily for cleansing, exercising, relaxing and socialising. Servants werealways in attendance, with oils and creams to massage their masters when required. TheRomans built similar baths in the countries that were conquered by their armies. Many suchbaths were built after the Roman conquest of Britain in 55 BC, and their ruins can be seen in Britain today in towns and cities such as Bath, Caerleon and St Albans. Massage techniquesrecorded from those times include manipulations known as squeezing, pinching orpummelling. They relate to the petrissage and percussion movements used today. The Dark Ages to the Renaissance Little is known about massage or health and beauty practices throughout the Dark and Middle Ages, i.e. from the decline of the Roman Empire around 500 AD until the Middle Ages around 1400 AD. Few records remain from those days of wars, strict religions, superstition and persecution. Little value was placed on education, the arts, physical health and fitness. Following this period came the Renaissance (rebirth) in 1450 AD. Interest in the arts and sciences flourished and there was renewed interest in health practices. Once again we see massage advocated and practiced for therapeutic purposes. In the sixteenth century, the French surgeon Ambroise Paré (1517–90) promoted and developed the use of massage. He was the personal physician to four French kings. He is reputed to have successfully treated Mary Queen of Scots with massage. Paré graded massage into gentle, medium and vigorous. We use similar categories today, namely soothing or relaxing, general, and stimulating. Many other physicians copied his methods and massage was established medically.
LM – WELLNESS MASSAGE Grade 10 60 The Development of Modern Massage Techniques Modern massage techniques have evolved mainly from a system developed by a Swedish physiologist called Per Henrik Ling (1776–1839). He developed a system of passive and active exercises known as ‗Swedish Remedial Gymnastics‘ and also a system of massage movements.Ling used the terms ‗effleurage‘, ‗petrissage‘, ‗vibration‘, ‗friction‘, ‗rolling‘ and ‗slapping‘. Most of these terms are still used today, but some changes and modifications have been made in the groupings and names of manipulations. Dr Johann Mezgner (1839–1909), a Dutch physician, developed massage for use in rehabilitation and used it successfully to treat many diseases and disorders. He adapted massage techniques in the light of his knowledge of anatomy and physiology. His theories, based on sound scientific principles, became accepted as medical practice and gained him many followers, particularly in Germany and America. The work of Ling and Mezgner established massage as an effective therapeutic treatment. Techniques were taught in medical schools and the beneficial effects became widely recognized and accepted in the medical field. In England, the eminent surgeon John Grosvenor (1742–1823) used massage to treat joints. He recommended massage for the treatment of rheumatism, gout and stiffness of joints. Nurses were encouraged to train and use massage for the treatment of patients, under the guidance of doctors. In 1894 a group of women founded the Society of Trained Masseuses. Rules and regulations for training and examinations for qualifying were established. These women raised standards and fought to establish massage therapy as a reputable profession. Twentieth-Century Developments During the First World War the demand for massage to treat the injured grew and many more massage therapists were trained. Membership of the Society of Trained Masseuses grew and in 1920 it amalgamated with the Institute of Massage and Remedial Exercise. In recognition of the valuable work contributed by its members during the war, a Royal Charter was granted and the title was changed to the Chartered Society of Massage and Medical Gymnastics. The title was changed again in 1943 and became the Chartered Society of Physiotherapy. In 1964 its members became state registered. This protected and gave status to those qualified therapists who
LM – WELLNESS MASSAGE Grade 10 61 were practicing in clinics and hospitals, and made it impossible for those without a recognized qualification to practice in hospitals. With the development of alternative electrical-based treatments, the use of massage to treat medical conditions declined. There was rapid growth in electrotherapy and eventually massageceased to be part of physiotherapy training. It became little used as a therapeutic treatment in hospitals. There was, however, a continuing demand for massage in clinics, health farms, fitness and leisure centres. In 1966 the City and Guilds of London Institute explored the possibility of establishing a coursein beauty therapy to include massage. This course would provide thorough training, backgroundknowledge and a recognized professional qualification that ensured a high standard of practice.In 1968 the first full-time course was offered in colleges of further education. The BritishAssociation of Beauty Therapists and Cosmetologists, the International Health and BeautyCouncil and other organisations also developed courses and offered certificates and diplomas.The growth in complementary medicine and the holistic approach to health has increased thedemands for well- qualified practitioners, not only in massage but also in aromatherapy,reflexology, shiatsu etc. Courses are now validated by the Health and Beauty Therapy TrainingBoard and therapists must meet the criteria of the National Council of Vocational Qualifications. Time Travel: Enhancement Activity
LM – WELLNESS MASSAGE Grade 10 62 Let‘s create a general history of massage using the given timeline. Let ‘s read more about... Health Concepts of Massage 3000 B.C. 1800 B.C. 500 B.C. 1570-1590 1776-1839 1839 - 1909 1450 A.D. 500 A.D – 1400 A.D. 1894 1968
LM – WELLNESS MASSAGE Grade 10 63 Massage therapist are trained to focus on the fact that the bodyis an integrated organism and that in order to treat a person effectively,we must look at the whole picture. This includes not only the physicalsymptoms but also the way other factors such as lifestyle, diet, and activitylevel relate back to the changes we are seeing in the body. When deciding how to treat a client, therapists must focus on restoringbalance to the system. Gathering as much information as possible about the client sowe can see how the body has changed its function and work to correctthe system. Harmony of the Three Faculties (Mind, Body, Emotion) The International Spa Association(ISPA) Education Committee developed the10 Elements of the Spa Experience image shown. Their goalwas ―to help define the elusive and ever changingnature of the spa experience‖ and to ―create a foundation,a common language, and career path for theemerging spa professional.‖ Many concepts, importantto the practice of spa, emerge from the ISPA‘s dialogaround the 10 Elements image. The most importantperhaps is the idea of integration. Everything isconnected. Feeling beautiful, feeling joyous, feeling healthy, and feeling energetic are signs of a balancedlife. A balanced life requires both reflection and action.Spas provide a space where clients can
LM – WELLNESS MASSAGE Grade 10 64 experience eachelement represented in the image and reflect on itspresence or absence in their lives. Movement andtouch is anappreciation of beauty, it is also our connection to the environment, cultural expression, social contribution, the healingquality of water, and nourishment both of the bodyand the soul are the essential concepts on which spais founded. The spa experience can be life changing.Far from being just a luxury, spa therapy represents the bold first step toward a better form of health care. Its future is in the hands of those dedicated therapistsand visionary spa owners who have the ability to providea space where clients can experience balance andcelebrate life while receiving exceptional care. Balance of Five Elements(Wood, Fire, Water, Metal, Earth) Thousands of years ago, people lived in a very close and interactive way with Nature. They were affected by seasonal changes and whether much more than we are today. Day in and day out the patterns of the seasons were observed and interactions between the elements were understood. If there was a drought, there would be fire. Too much rain would bring flooding and dampness. Springtime brought activity and planting ; winter was a time to rest and reflect. In China, this observation of the season and elements was also applied to our bodies and used as a way to heal illness and understand health. This tradition views the world as being made up of Five elements. These five elements (also known as the Five Phases) are: Wood, Fire, Earth, Metal and Water. Each element has many associated qualities. Each element also has a season, color, taste and Yin/Yang Organ Meridian pair that reflect some of those qualities.
LM – WELLNESS MASSAGE Grade 10 65 The Control Cycle balances the Creation Cycle by inhibiting or suppressing the energy of the elements connected by lines to make a five pointed star.  METAL controls WOOD by cutting it  WOOD controls Earth by holding it in place with roots.  EARTH controls WATER by containing and absorbing it  WATER controls FIRE by extinguishing it.  FIRE controls METAL be melting it. Identifying the Vital Information of the Client I. PERSONAL DETAILS - These details will enable you to contact the client quickly should you need to cancel or change an appointment or for any other reason. They will also enable you to seek advice from his/her doctor should this be necessary.  Name  Address  Date of birth  Status  Home and work telephone numbers  Occupation  Doctor‘s name, address and telephone number
LM – WELLNESS MASSAGE Grade 10 66  Vital signs/ BP Temperature II. MASSAGE ANALYSIS - These details will again highlight contra- indications that will indicate whether massage would be suitable for the client. They will also provide information regarding the client‘s previous experience of massage. Did s/he find it beneficial; are there any preferences, likes and dislikes that should be recorded?  contra-indications  has client received massage in the past?  how long ago? III. OTHER INFORMATION - This information will help you formulate the best treatment plan to meet the needs of the client. The plan should then be fully explained to the client; s/he must be given the opportunity to ask questions and given full answers to allay any concerns or fears. The long term objective, the cost and timing must be agreed and a consent form signed by the client reasons for requesting massage expectations from the treatment any concerns or worries  number of sessions  did client benefit from the massage?  reasons for requesting massage CLIENT’S DATA REPORT SAMPLE:
LM – WELLNESS MASSAGE Grade 10 67 Health History 1. PAST MEDICAL HISTORY - These details will enable you to establish the client‘s state of health; the likelihood of any contra-indications as a result of past illnesses; whether particular care must be taken over certain areas and whether medical referral is necessary. If the client suffers from a condition that is an absolute contra-indication (see page 115 on), then massage must not be given.  surgical operations  pregnancies  serious illness 2. PRESENT MEDICAL HISTORY - These details will indicate whether massage will be helpful to this client and will influence the type of massage to be given, e.g. if the client is stressed then a relaxing massage will be the choice. If there is pain and stiffness then the massage will be adapted to meet these needs.  Medication  general health  current treatments  identification of stress: work, home or other sources Let’s Try Knowing your body and health condition would be a great help for a massage therapist to know what kind of treatment he/she will apply to you. Below are the lists of health conditions. Put a check in the column on the health conditions that you have. Yes No Cardio vascular problem Allergic reactions Fragile skin Under healing process A pin or plate is inserted in your bone Enhancement Activity
LM – WELLNESS MASSAGE Grade 10 68 CONTRA-INDICATION Understanding contra-indications Massage must always be given to bring about improvement, either of specific conditions, or the general well-being of each client. Clients should always feel that the treatment is beneficial and helping them to achieve their desired results. Massage should never be given if there is any risk of harming the client or making any condition worse. The effects of massage may be harmful in certain circumstances. The following explanations will help you to understand why massage should not be carried out if certain conditions are present. There are dangers associated with the following: 1. Cardio-vascular problems Massage is thought to increase blood flow, which is desirable in many conditions, but can be dangerous in others. 2. Lymphatic drainage The lymphatic system removes excess fluid from all over the body, returning it into the bloodstream. Because massage increaseslymphatic flow, the rate in which these toxic substances are carriedand spread around the body is increased. Be particularly aware if theclient has swollen or painful lymph glands; do not massage, and seek medical advice. 3. Skin contact and friction As the hands move over the client‘s skin, any bacterial, viral or fungal infections can be spread over the skin to a non-infected area or onto the therapist‘s hands. Infections may be transmitted from client to therapist or from therapist to client in this way. 4. The healing process Any injury or damage to the tissues or fractures of bones must be allowed to heal completely before massage is given to the area. If massage is given before healing is complete, there is a danger of further damage to the tissues and delaying the healing process. 5. Pins and plates If massage is performed over an area where pins and plates have been inserted to stabilise bones and joints, there is a danger of their becoming loose, and also, through the pressure of massage over any
LM – WELLNESS MASSAGE Grade 10 69 protruding parts, there is a danger of damaging the surrounding soft tissues. 6. Allergic reactions The oil or cream etc. used as the massage medium may cause an allergic reaction in some clients. This will produce an excessive erythema: the area becoming very red and hot or a rash may appear. Remove the medium immediately and wash in warm water. 7. Fragile skin There is always a danger of breaking down fragile, thin skin, causing open wounds. Particular care must be taken with diabetics and anyone on steroid treatments as the skin may be fragile and healing may be slow. Plenty of lubrication and light pressure only must be used. 8. Infections It is common sense to avoid touching anything infectious such as athlete‘s foot, eczema and also to treat someone if they have a contagious disease such as chicken fox. 9. Inflammation Deep massage worsens any type of inflammation, whether an inflamed injury, irritable bowels, or an inflamed arthritic joint,. Indications of inflammation include heat, pain or discomfort, swelling, and redness. Light, gentle stroking, however, may offer some relief and comfort. Threat undiagnosed inflammation under the skin (any unusual lump or bump) with caution, It may indicate a cyst that might burst or, more worryingly, a cancerous growth. 10.Cancer One school of thought postulates that massage can spread cancer through the lymphatic system. While this remains unproven and there is much evidence to dispute the theory, it is a good idea to obtain permission from a doctor before massaging people with cancer. 11.Pregnancy and Full Stomach During the first three months of pregnancy, do not massage with any pressure on the abdomen and lower back, this is the most common time period for miscarriage, and massage can stimulate contractions. During the two or three days of menstruation, massage on the abdomen and lower back may make bleeding heavier, check your partners preference before giving a massage. Avoid massaging if someone has just eaten, as the massage could make them feel nauseated.
LM – WELLNESS MASSAGE Grade 10 70 Guess the word. This game is also called “The charade” where the students will get the chance to remember the lesson in a fun way. Mechanics: 1. Group the students into two (2). 2. Write down the different contra indications on a piece of paper and place it on a ―Bowl of words‖ 3. Ask the group to assign somebody who will act out the contra indications written on a piece of paper which he/she earlier picked on a ―bowl of words‖. 4. The remaining members of each team will get the chance to say their guess in 1 minute time. 5. If the group have not give the correct answer the contender of other group get the chance to guess the word. 6. The group who got 3 correct answers will be announced as the winner. How to create Inter/Intra Personal Relationship Information Gatheringis important for the following reasons to establish inter/intra personal relationship:  Establishes a rapport with the client and put her/him at ease  Develops mutual trust and gain the client‘s confidence  to gain information on the client‘s past and present state of mental and physical health  to identify the client‘s needs and expectations of the treatment  to establish the most appropriate form of treatment and to discuss and agree this with theclient  to explain the treatment fully to the client, including the procedure, expected effects,  to answer queries and questions related to the treatment and to allay doubts and fears. Enhancement Activity
LM – WELLNESS MASSAGE Grade 10 71 What are 5’s Methodology It is important to consider safety measures in the workplace. It is not the result of cleaning up once a week or even once a day. It is the result of keeping the workplace cleaned-up all the time. It is an essential factor in a good safety program, promoting safety, health production and morale. Besides preventing accidents and injuries, good housekeeping saves space, time and materials. When a workplace is clean, orderly, and free of obstruction, work can get done safely and properly. Workers feel better, think better, do better work, and increase the quantity and quality of work. Japanese companies innovated a productivity philosophy called ―5S,‖ which stands for five Japanese words that refer to a methodology not only for cleaning, but for business. The 5S methodology is all about eliminating waste, speeding up daily tasks, and improving the quality of the workplace. You can use the 5S methodology to help you organize your tasks at the end of every working day. 1. Shitsuke (Self –Discipline) – this process involves extensive training for workers to perform their duties for proper practices and policies in their workplace. 2. Seiri (Sort) – This is a process for identifying whether certain items are needed, and those that are needed are immediately discarded to use space effectively. 3. Seiso (sweep) – this is a process for keeping everything in the workplace clean. Always keep equipments in full working order so that it can be used at anytime. 4. Seiton (systemize) – this is a process for sorting tools and parts in an order that facilitates their use. 5. Seiketsu (standardize) – this is a process for maintaining the seiri, seiton, and seiso conditions in an effort to prevent every possible problem from occurring. It is also a process for keeping your workplace clean by classifying everything and eliminating unnecessary items.
LM – WELLNESS MASSAGE Grade 10 72 Wellness massage services and products Massage theory and techniques are sometimes taught in isolation, especially in the early portions of a massage training program. Students focus on one skill at a time and then put them all together into an organized whole. Alternately, you may have completed your massage training program so that you can focus on specialization in spa therapies. In either case, it is helpful to preview the big picture to better understand where and how different skills are used during a wellness massage session—the type of massage session often offered at spas. The public seeks wellness massage to decrease stress, promote relaxation, support the body‘s natural restorative mechanisms, and have an enjoyable experience that leaves the body feeling refreshed and revitalized. Wellness massage is also used to reduce temporary pain from overexertion caused by activities such as weekend athletics or by unusual work stress. This type of massage is generally viewed as a healthy activity to promote a balanced, functional life and is regularly promoted at spas, wellness centres, private practices, and massage clinics. Some of the Services that may be offered in a wellness massage Body Massage 1. Acupressure – A method of maintaining health, treating disease and alleviating pain by applying pressure or massaging certain points on the body surfaces. According to history , some 5000 years ago the Chinese discover that soldiers who were wounded with arrows recovered from chronic illnesses. Later on by rubbing pointed stones on various parts of the body they were able to discover the acupuncture/ acupressure points. Fig. 1 Acupressure point area of Fig.2 Acupressure point nape Fig. 3 Acupressure point area of
LM – WELLNESS MASSAGE Grade 10 73 2. Reflexology massage – science of body manipulation where in a positive response is affected and brings back the body to normal by using thumb and fingers.  Manual therapy which makes use of the reflex points of the body found foot and hand.  Science deals with the principle that there are reflex areas in the foot and hand that corresponds to all the glands, organs and other parts of the body. 3. Swedish Massage (Our basic stress relief massage) This is the most widely used form of massage used for relaxation. Swedish affects the more superficial layers of muscles and connective tissue. An example of techniques used is long strokes that stimulate circulation. 4. Deep Tissue A Deep tissue massage releases the chronic patterns of tension in the body. It uses slow strokes and deep pressure with the use of fingers, thumbs or elbows on contracted areas, either following or going across the grain of muscles, tendons and fascia. It can be used for specific work or full-body. 5. Stone Massage The addition of heated stones to a massage brings another level of relaxation to major muscle groups and enables the therapist to work at a deeper level. The stones can either be placed on the body or used as an extension of the therapist's hands. 6. Sports Massage For the athlete, sports massage techniques are utilized at all stages: pre-event, post-event, during training and to expedite rehabilitation after injury. This involves compression and a variety of stretching techniques. forehead, temples and nose. and back. the shoulder.
LM – WELLNESS MASSAGE Grade 10 74 7. Pregnancy Massage Massage can relieve fatigue, enhance sleep and calm an active baby. Depending upon where you are in the pregnancy the therapist may utilize reflexology, Swedish massage or very light shiatsu. Let’s try this: Activity 1: Minute Paper Directions: Recall and describe in one sentence the following massage services that may be offered in a wellness massage. Types of Massage The seven (7) categories described below pretty much cover the field of massage at the present moment. Each of these types of massage attracts its own type of client, and requires its own set of skills on the part of the practitioner. Acupuncture Deep Tissue Swedish Stone PregnancySports
LM – WELLNESS MASSAGE Grade 10 75 1. Relaxation/stress reduction. The most common kind of massage, relaxation or stress reduction massage includes the types of treatments common in resorts, spas, private offices and client‘s homes. This category would also include wellness massage, or preventive health massage. 2. Sports massage. This rapidly growing field encompasses athletic training massage, and massage designed to help an athlete prepare for competition and recover from competing. 3. Medical massage. Working by prescription, or in a hospital, or in a physical therapist‘s office, the medical massage therapist works with pathologies, pain or recovery from injury. Medical massage can also be adapted to a non-medical clientele, and practiced in a home setting. 4. Chiropractic adjunct. Working in chiropractors‘ offices is becoming more and more common, especially on the West coast. Some practitioners operate relatively independently from the chiropractor, with a cross-referral agreement. Others work by prescription of the chiropractor, working on specific parts of the body that the chiropractor designates. 5. Transformational or psychotherapeutic massage. Some massage therapists focus on the shifts in awareness and psychological insight that can be brought about with massage. These therapists often work by referral from psychotherapists. They often combine another form of bodywork with massage. 6. Pampering. Probably a branch of relaxation massage, pampering refers to the type of treatment that might be found in some spa and hair salons. This treatment is usually thought of as more of a beautification treatment than a health treatment, and might include salt glows, loofa rubs, and light Swedish massage. 7. Chair massage. Massage or shiatsu done with clothing on, client seated, in any location. This can be done as an introduction to massage for clients who may not come in for an office massage , or can be a continuing form of stress-reduction therapy when done on a regular basis, as in the office setting.
LM – WELLNESS MASSAGE Grade 10 76 Activity 2. Identification: Supply the answer for the following number. __________1. The most common kind of massage, relaxation or stress reduction massage. __________2. A kind of massage which works with pathologies, pain or recovery from injury. __________3. A massage designed to help an athlete prepare for a competition and recover competing. __________4. A massage that refers to the type of treatment that might be found in some spa and hair salons. __________5. Massage done with clothing on, client seated in any location. Variations of Wellness Massage Programs In the industry of wellness Massage, report shows that 80% of spas have introduced special packages targeted at diverse clientgroups, including men, couples, teens, families, athletes, and seniors. Let’s put into practice... Get a partner and perform the following procedure. 1. Press the point area of the forehead. (refer to Fig.1 ) (refer to pp. 66, Fig. 1) 2. Release. 3. Place your thumbs on point 1 and with a downward sliding stroke, massage the forehead for 8 seconds starting from the center point (pt.1) going to the point area of the temples (pts. 2 and 3). 4. Repeat the procedure for 3 times Note: This simple massage can relieve headache Enhancement Activity
LM – WELLNESS MASSAGE Grade 10 77 In Day spas (spa that offers a full range of treatments) services are delivered à la carte or in packages and mainly focuses on beauty and/or wellness. Sample Programs a. Massage b. Body Treatments c. Hydrotherapy Treatment d. Aesthetic Services e. Weight Management f. Yoga or Meditation g. Hair Care h. Manicures i. Pedicures. Consultation about health, diet, relationships, and exercise goals could also be an option. Client’s Need Assessment In Roman times, the local spa was a focal point of the community and enjoyed by all social classes. This is still the case in some parts of Europe where spas are a part of the mainstream health care system. Although the American spa industry encourages the idea that spa is for everyone and should be a regular part of a healthy lifestyle, there is still a bias in the social status of individuals that attend spas. In the 1960s and the 1970s, the average American spa client was most likely to be wealthy, female, and overweight. Her goals for visiting the spa probably included weight loss, exercise, and pampering in the form of beauty treatments. The ISPA Spa-Goer Survey for 2003 showed that the primary spa client was still female (87%) but has a middle to upper middle class income ($72,200 annual household income). The number of men attending spas is growing rapidly, and men currently comprise 29% of the market. Glittering Ideas Clients will come on a massage spa depending on their needs. Some of their reasons are the following: Men Women
LM – WELLNESS MASSAGE Grade 10 78  health  fitness  anti-aging  increased energy  stress reduction I. IDENTIFICATION. Direction: Identify the essential term or phrase that best describes the statement. Write your answers in your quiz notebook. ________1. Refers to the type of massage treatment that can be found in some spa and hair salons. ________2. Practiced massage to cure ailments and improvegeneral health during early as 3000 BC, ________3. The Greek physician who used massage oils and herbs to treat medical conditions and diseases around500 BC. _________4. The most widely used form of massage used for relaxation. _________5.The most rapidly growing field encompasses athletic training massage, and massage designed to help an athlete prepare for competition and recover from competing. ________ 6. This system removes excess of fluids sweat fromall over thebody, returning it into the bloodstream ________7. This can be done as an introduction to massage for clients who may not come in for an office massage, orcan be a continuing form of stress-reduction therapy when done on a regular basis, as in the office setting. _________8. These details will enable you to contact the client quickly should you need to cancel or change an appointment or for any other reason. ________9. This is the most common kind of massage, relaxationor stress reduction massage includes the types of treatments common in resorts, spas, private offices and client‘s homes. __________10. A massage therapist which focus on the shifts on awareness and psychological insight that can be brought about with massage. __________11. Modern massage techniques have evolved mainly from a system developed by a Swedish physiologist called Per Henrik Ling (1776– 1839). Post Test 1
LM – WELLNESS MASSAGE Grade 10 79 ________12. These details will indicate whether massage will be helpful to the client and will influence the type of massage to be given. __________ 13. A massage that releases the chronic patterns of tension in the body. __________14. What is the origin of the word massage? __________15. These details indicate whether massage would be suitable for the client. 16-30Complete the evaluation sheet. Objective Identify the acupressure point area of the forehead, nose, nape and back. Title: Basic Acupressure Massage Procedure: Write down the process on how to relieve headache by using acupressure massage. (16-19) 16. 17. 18. 19. 20-24. Draw the acupressure point area of the forehead and nose. 25-27. Draw the acupressure point area of the nape and back Classification of massage 28. ______________ 29-30. Remarks/ Evaluation Date: __________________ Learner‘s signature: _____________________ Got perfect? CONGRATULATIONS! You may now proceed to Lesson 2. Not perfect? Go over your previous topic and review the content
LM – WELLNESS MASSAGE Grade 10 80 Overview Two major developments in the therapeutic massage and bodywork profession have recently brought to the forefront, in a most comprehensive fashion, In this module, wellness services are described as those that specifically promote health and wellbeing, (including the dimensions of wellness: physical, intellectual, emotional/psychological, social, spiritual, occupational and environmental) rather than diagnose and treat illness. This could be via healthy lifestyles, psychosocial interventions for individuals, families or groups. This might include a combination of smoking cessation, weight management, alcohol brief interventions, physical activity pathways, health trainers, social prescribing / referral, psychological well being interventions, e.g. mindfulness and stress management. There are a number of theories on the nature of wellness and a recent review for counsellors has found the following commonalities between authors in their interpretations: Wellness is more than an absence of disease; it has several underlying factors or dimensions that interact in a complex, integrated and synergistic fashion - thus no one dimension operates independently; it is partially dependent on personal responsibility requiring a balance between the dimensions and a movement along a continuum towards optimal functioning. Thus ―wellness is conceptualized as a synergistic and multidimensional construct that is represented on a continuum, not as an end state‖. This proposed holistic model includes seven integrated dimensions: physical, intellectual, emotional, social, spiritual, occupational and environmental. Wellness services that facilitate true community engagement can build on what individuals themselves identify as supporting them to improve QUARTER 2 Provide Pre-Service to Wellness Massage
LM – WELLNESS MASSAGE Grade 10 81 Learning Outcome  Conduct preliminary services to clients  Observe good interpersonal relationship  Evaluate the clients satisfaction wellbeing. It recognizes people as contributing to their own health and wellbeing and not purely as receivers of costly services/interventions and also recognizes the skills and experience of non-clinical staff and volunteers in supporting health improvement. Lifestyle services providing health trainers and food workers can also be cost-effective by saving costs on staff budgets releasing more costly professionals to perform strategic and clinical duties. As lifestyle factors are interconnected, providing an integrated holistic lifestyle person-centered service is potentially more cost-effective, by aligning services thus reducing duplication of service support structures, including buildings and staff. Wellness services to families or groups could be more cost effective than one to one services as well as the integrated, co-location of health and social care teams. This learner‘s material is updated with new standards and requirements which provide the student with a comprehensive introduction to massage and will also be of value to those already practicing in this field. The broad-based information provided will guide the therapist towards safe and effective practice. For those wanting to progress further, additional information explaining some advanced massage techniques and the techniques of passive movements has been included, together with the rationale for their use. I. Complete the statement by writing the correct word or phrase. Choose the best answer from the box below. 1. The most basic and powerful way to connect to another person is to ____. Pre Test 2
LM – WELLNESS MASSAGE Grade 10 82 2. The _____ is a very important part of the treatment – sufficient time must be allowed so that it is not rushed. 3. Look ______ – be clean, neat and tidy. 4. A _____ provides support to people to live well, by addressing the factors that influence their health and well-being. 5.One of the best practice in dealing with clients is to _____ and politely to everyone. Do not use improper language. 6. Always practice the _____ standards of personal and salon hygiene 7.Communication is _____ when managers are surrounded with a pool of information which is sometimes misinterpreted by the clients. 8. It is the standards and conduct of behavior of an individual or professional group. 9. Consider the _____ in which you answer or speak on the telephone. Be competent, helpful and pleasant.. 10. _____ is any message which is against their values is not accepted. 11. Do your utmost to deliver the most effective treatment ____ to the needs of the client. 12. In booking clients you should preparea ____________. 13. To gain the _____ of clients and establish an excellent reputation. 14. A customer first impression of your practice is formed during their first ____ of contact over the phone or in person. 15. The exchange of feelings and attitude in the communication process is known as ____.
LM – WELLNESS MASSAGE Grade 10 83 II. MULTIPLE-CHOICE: Direction: Read and analyze the statement carefully. Choose the answer that best describes the statement. Write the letter on the space provided. _____16. It is a pleasant tone of voice in a telephone conversation. A. Shout B. Speak clearly C. Speak in a very low D. Speak very soft ____ 17.Create a friendly working relationship with ________. A. colleagues B. manager C. clients D. all _____ 18 Do not make false claims for treatments, but explain the benefits__. A. fairly B. reasonably C.practically D. realistically. _____19. Before picking up the receiver, ______ any other conversation. A. continue B. halt C. discontinue D. disregard _____ 20. It is define as simply the exchange of messages by human ethics professional few seconds appointment card listen. suited confidence consultation interpersonal communication wellness service manner perceptual and language differences. speak correctly highest less effective
LM – WELLNESS MASSAGE Grade 10 84 being. A. Communication Process B. Communication Standards C. Communication Problem D. miscommunication _____ 21.Be prepared with ________ when you answer the phone. A..tissue paper B. calendar C. information form D. pen and message slip _____22. As the communication process continues, it becomes a communication A. cycle B. stroke C.routine D. requirement _____ 23. It is often said that human communication consist of A. 93% body language while only 7% of communication consists of words themselves. B. 95% body language while only 5% of communication consists of words themselves C. 90% body language while only 10% of communication consists of words themselves D. 80% body language while only 20% of communication consists of words themselves _____ 24. Smile and the world Smiles With ______. A. Us B. Others C.You D. All _____ 25. For the consultation the client should be seated comfortably, with the _________. A. doctor B. dentist C. specialist D. therapist 26-30 Answer the question on a paragraph form. In your own words, define ―Ethics‖ and how are you going to use this in your business?
LM – WELLNESS MASSAGE Grade 10 85 _____________________________________________________________ _____________________________________________________________ Ethics Ethics refers to the standards and conduct ofbehavior of an individual or professional group. Massage therapists must undergo a course of reputable training to enable them to acquire the understanding and skills necessary to carry out safe and effective treatment. In addition, they must consider their standard of behavior in relation to colleagues, clients and the general public. A high standard of professional conduct will gain the confidence of clients and establish an excellent reputation, which is the basis for success. Abide by the following code of practices: 1. Look professional. Be clean, neat and tidy. 2. Be punctual. Keep appointments, do not cancel at the last minute. Always be on timefor work. 3. Be discreet and refrain from gossip. Remember that clients often confide personalproblems during consultation. These facts and all personal details must be treatedwith the utmost confidentiality. Do not repeat information or gossip to colleaguesor others. 4. Be loyal to your employer and colleagues. Create a friendly working relationship with all. 5. Be honest and reliable . This will gain the trust of others and establish a high reputation. Know
LM – WELLNESS MASSAGE Grade 10 86 6. Do not make false claims for treatments. Explain the benefits fairly. Be honest when advertising. 7. Speak correctly and politely to everyone. Do not use improper language. Consider themanner in which you answer or speak on the telephone. Be competent, helpful andpleasant. 8. Be polite and courteous at all times. There will be difficult clients to deal with – learn to handle tricky situations with tact and diplomacy. 9. Know and abide by legal requirements and local authority by-laws, rules and regulations for conducting your business. 10. Keep up to date with new theories, techniques and treatments. 11. Attend courses on aregular basis and keep in touch with other professionals in your field. 12. Always practice the highest standards of personal and salonhygiene. Professional Conduct, Ethics and Preparation Do your utmost to deliver the most effective treatment suited to the needs of the client. Organize yourself and your business to ensure a smooth- running, efficient service for the benefit of all concerned. Communication Process It is defines as simply the exchange of messages by human beings. It is the transmission of ideas from the sender to the receiver through channels. Communication is not complete if there is no feedback or response from the receiver back to the sender. Segments in the Communication Process The exchange of feelings and attitude in the communication process is known as interpersonal communication. - As the communication process continues, it becomes a communication cycle. Communication Barriers 1. Perceptual and language differences. Any message which is against their values is not accepted. A same event may be taken differently by different individuals.Perception is generally how each individual interprets the world around him. All generally want to receive messages which are significant to them. 2.Information Overload. Managers are surrounded with a pool of information. It is essential to control this information flow else theinformation is likely to be
LM – WELLNESS MASSAGE Grade 10 87 misinterpreted or forgotten or overlooked. As a result communication is less effective. 3. Intention. At times we just not listen, but only hear. For example, a traveler may not pay attention to one ―NO PARKING‖ sign, but if such sign is put all over the city, he no longer listen to it. 4. Time Pressures. Often in organization the targets have to be achieved within a specified period of time, the failure of which has adverse consequences. In a haste to meet deadlines, the formal channels of communication are shortened or messages are partially given, i.e. not completely transferred. Thus sufficient time should be given for effective communication. 5. Distraction/Noise. Communication is also affected a lot by noise to distractions. Physical distractions are also there such as, poor lighting, uncomfortable sitting, unhygienic room also affects communication in a meeting 6. Emotions. While he takes differently if the communicator is happy and jovial, in that case the message is interpreted to be good and interesting. Emotional state at a time also affects communication. If the receiver feels that communicator is angry he interprets that the information being sent is very bad TELEPHONE ETIQUETTE Communication is an important part of our daily lives. Technology has changed a lot of things, and the advent of telephone and mobile has meant that we put across our ideas and thoughts without making an eye contact with others. Glittering Ideas Before picking up the receiver, discontinue any other conversation or activity such as eating chewing gum, typing etc. that may be heard by the calling party. Get ready for it…  Sit up and smile
LM – WELLNESS MASSAGE Grade 10 88  Speak clearly and distinctly in a pleasant tone of voice.  If the caller has reached the wrong person and/or department, be courteous. Sometimes they have been transferred multiple times with a simple question. The Greeting  A bright, cheerful greeting will lift most people‘s spirits and set the proper tone for the call  Speak clearly and at a conversational pace; softly audible  Don‘t mumble or race through the greeting. This can give the impression that you don‘t have time for the caller.  Thank you for calling Mr. X, my name is Joanne, How may I help you today? Words and Phrases That Keep Callers Cool Hello! I‘m sorry to keep you waiting. Good morning! Thank you for waiting. Please, It was nice talking with you. I‘m very sorry. Thank you for coming in (for calling). Excuse me, It‘s been a pleasure to serve you. You‘re welcome. I‘d be happy to do that for you. May I help you? We appreciate your business. Taking Messages  Be prepared with pen and message slip when you answer the phone  When taking messages be sure to ask for: - Caller‘s name (Ask the caller to correct spelling) - Caller‘s phone number and/or extension including code number  Repeat the message to the caller  Be sure to fill in the date, time and your initials  Place the message slip in the called party‘s inbox or in a conspicuous place in their office such as their chair.  Don‘t forget that you can transfer them to voicemail instead of taking a paper message, but don‘t forget to ask, ―Would you like me to transfer you to ____? Don‘t assume that the caller would rather go to voicemail. Always ask first.
LM – WELLNESS MASSAGE Grade 10 89 Why is it important?  A customer‗sfirst impression of your practice is formed during the first few seconds of contact over the phone or in person.  More than 80% of your first time customers call before coming into your practice  It is often said that human communication consist of 93% body language … while only 7% of communication consists of words themselves.  Whether answering the phone or making phone calls, using the proper etiquette is a must in order to maintain a certain level of professionalism.  Proper etiquette leaves callers with a favorable impression of you, your department and the practice in general. Remember…  That customers may have already been interacting with their telephone key pad, and pre-recorded messages, so some of the initial impression may be out of the hands of your agents.  Remember that you may be the first and only contact a person may have in your practice, and that first impression will stay with the caller long after the call is completed.  So the key moment is when the speaking starts. Engage the caller and get them on your side.  You need to lay the groundwork even before you pick up the phone How to End Conversation Gracefully There are several ways that you can end a long phone call without making up a story sounding dismissive. Leave the conversation open. Promise to finish your conversation at another time. Tell the person how much you‘ve enjoyed speaking with him/her. As long as you are honest and polite with other person, you should not have any problem ending a call or moving on to something else. Enhancement Activity
LM – WELLNESS MASSAGE Grade 10 90 It’s time to act now! This enhancement activity aims the student to have an overview of things that may likely to happen during a phone conversation. Let the student choose his/her partner and demonstrate the proper ways on taking up phone calls. Use the checklist box for reference. Use the following pointers in observing the proper way of doing the activity. Answer the following questions with Yes or No. 1. Get ready for it. a. Does the student sit up straight and smiled? b. Does he/she speak with a clear and with pleasant voice? c. Does the students offered help to the caller like answering the caller‘s concern? d. Does he/she refer the caller to the right person after knowing that caller reached the wrong person? e. Is he/she ready with a pen and paper just in case the caller would leave messages? d. Does he/she get the correct information given by the caller? Smile and the world Smiles with You There are many characteristics that come across the phone: Body Language - Pleasantness - Informative - Courteousness - Responsiveness Sincerity- - Confidence - Rate of Speech - Smile Good Listener - Recallability - Attentiveness Greeting - Vocal tone Friendliness - Articulate - Attitude - Helpfulness Posture - Demeanor
LM – WELLNESS MASSAGE Grade 10 91 Three Myths about Callers 1. Callers try to make things difficult. No they don‘t, even if sometimes they do spell their name two different ways. The Callers may not always be prepared to talk to you. They may never call your department before. They may not know what information they need to have handy. You need to dialogue with them. The experience should be enjoyable for both of you. 2. Callers like to complain. Of course there are chronic complainers- those who think everything is overpriced and that they never get good service. And you must provide them a courteous and professional service no matter how difficult it might be. But most callers don‘t like to complaining, in fact they go out of their way to avoid it. Take time seriously when they do have problems. Be attentive and respectful. 3. Callers expect the impossible. What seems like an impossible request maybe due to the caller‘s ignorance about a situation? Offer brief explanations when possible and don‘t assume the caller knows everything you do. I‘m sorry we have no more appointments on that day. We have a limited number of appointment time set aside for that type of service. Callers may not always be pleased but at least they will know the limitations you must work with. Remember most of your practice‘s Callers are satisfied. But those callers don‘t call. And since maybe with the unhappy minority, you can get a lopsided view of what callers think and feel. KeepCallers in perspective! The most basic and powerful way to connect to anotherperson is to listen. Just listen. Perhaps the most importantthing we ever give each other is our attention. Rachel Naomi Remen Listening Skills
LM – WELLNESS MASSAGE Grade 10 92 Listening is the ability to accurately receive and interpret messages in the communication process. Listening is key to all effective communication, without the ability to listen effectively messages are easily misunderstood – communication breaks down and the sender of the message can easily become frustrated or irritated. Listening is so important that many top employers provide listening skills training for their employees. This is not surprising when you consider that good listening skills can lead to: better customer satisfaction, greater productivity with fewer mistakes, increased sharing of information that in turn can lead to more creative and innovative work. Many successful leaders and entrepreneurs credit their success to effective listening skills. Richard Branson frequently quotes listening as one of the main factors behind the success of Virgin. Effective listening is a skill that underpins all positive human relationships, spend some time thinking about and developing your listening skills – they are the building blocks of success. Good listening skills also have benefits in our personal lives, including: greater number of friends and social networks, improved self-esteem and confidence, higher grades at school and in academic work and even better health and general well-being. Studies have shown that, whereas speaking raises blood pressure, listening brings it down. “Listening is Not the Same as Hearing” Hearing refers to the sounds that you hear, whereas listening requires more than that: it requires focus. Listening means paying attention not only to the story, but how it is told, the use of language and voice, and how the other person uses his or her body. In other words, it means being aware of both verbal and non-verbal messages. Your ability to listen effectively depends on the degree to which you perceive and understand these messages. “If we were supposed to talk more than we listen, we would have two tongues and one ear.” Mark Twain.
LM – WELLNESS MASSAGE Grade 10 93 The 10 Principles of Listening A good listener will listen not only to what is being said, but also to what is left unsaid or only partially said.Effective listening involves observing body language and noticing inconsistencies between verbal and non-verbal messages. 1. Stop Talking Don't talk, listen. When somebody else is talking listen to what they are saying, do not interrupt, talk over them or finish their sentences for them. Stop, just listen. When the other person has finished talking you may need to clarify to ensure you have received their message accurately. 2. Prepare Yourself to Listen Relax. Focus on the speaker. Put other things out of mind. The human mind is easily distracted by other thoughts – what‘s for lunch, what time do I need to leave to catch my train, is it going to rain – try to put other thoughts out of mind and concentrate on the messages that re being communicated. 3. Put the Speaker at Ease Help the speaker to feel free to speak. Remember their needs and concerns. Nod or use other gestures or words to encourage them to continue. Maintain eye contact but don‘t stare – show you are listening and understanding what is being said. 4. Remove Distractions Focus on what is being said: don‘t doodle, shuffle papers, look out the window, and pick your fingernails or similar. Avoid unnecessary interruptions. These behaviors disrupt the listening process and send messages to the speaker that you are bored or distracted. 5. Empathize Try to understand the other person‘s point of view. Look at issues from their perspective. Let go of preconceived ideas. By having an open mind we can more fully empathize with the speaker. If the speaker says something that you disagree with then wait and construct an argument to counter what is said but keep an open mind to the views and opinions of others.
LM – WELLNESS MASSAGE Grade 10 94 6. Be Patient A pause, even a long pause, does not necessarily mean that the speaker has finished. Be patient and let the speaker continue in their own time, sometimes it takes time to formulate what to say and how to say it. Never interrupt or finish a sentence for someone. 7. Avoid Personal Prejudice Try to be impartial. Don't become irritated and don't let the person‘s habits or mannerisms distract you from what they are really saying. Everybody has a different way of speaking - some people are for example more nervous or shy than others, some have regional accents or make excessive arm movements, some people like to pace whilst talking - others like to sit still. Focus on what is being said and try to ignore styles of delivery. 8. Listen to the Tone Volume and tone both add to what someone is saying. A good speaker will use both volume and tone to their advantage to keep an audience attentive; everybody will use pitch, tone and volume of voice in certain situations – let these help you to understand the emphasis of what is being said. 9. Listen for Ideas – Not Just Words You need to get the whole picture, not just isolated bits and pieces. Maybe one of the most difficult aspects of listening is the ability to link together pieces of information to reveal the ideas of others. With proper concentration, letting go of distractions, and focus this becomes easier. 10. Wait and Watch for Non-Verbal Communication Gestures, facial expressions, and eye-movements can all be important. We don‘t just listen with our ears but also with our eyes – watch and pick up the additional information being transmitted via non-verbal communication. Activity 1: Enumerate the 10 Principles of Listening 1. 6. 2. 7.
LM – WELLNESS MASSAGE Grade 10 95 3. 8. 4. 9. 5. 10. HOW TO BOOK CLIENTS Got a vendor fair to go to? Don‘t waste the time and money just getting a few more names on your email list. You really don‘t need more names. You need customers!Using this simple technique, you can use the same 2-3 hours to get actual confirmed appointments! Here‘s how to get customers to book right there on your table. STEP 1: Prepare appointment cards (do this exactly). Each card represents an appointment slot with Your Name _______________________________ Your Concern _____________________________ Your Email _______________________________ Your Phone ______________________________ Your Chosen Appointment Timeslot ___________ Print out fifteen of these ―information collection forms‖ for people to fill out.At the bottom of each information collection form (where it says ―Your Chosen Appointment Timeslot‖), use a pen to write a date and time that corresponds to what you have already written on one of your business cards. Enhancement Activity
LM – WELLNESS MASSAGE Grade 10 96 For instance, if you wrote ―June 12th at 3PM‖ on one of your business cards – then you should also write ―June 12th at 3PM‖ at the bottom of one of your forms. Repeat this procedure on all your forms until you have one to match each business card. Now, using a paperclip, clip the paired cards and the forms together so that you have 15 matching sets. STEP 2: Prepare the Collection Box Find or make an attractive, professional looking bag or box with an opening on the top.This will serve as your appointment collection box. STEP 3: Prepare the Instructions Cut and paste the following into Word. Adjust the wording as needed to suit your own business and special offering.Make it eye-catching. Print it out. STEP 4: Getting the Appointments Set up all your brochures and fliers on the tabletop as usual.But you should also dedicate about 1/3rd of the table space to laying out the appointment cards in an attractive grid-like pattern. Put the instructions and the collection box just behind the appointment cards, so that everything is clearly visible.When the prospect comes to your booth and says, ―What‘s this?‖, use the following script (tailored to your own busi nes s)… The business card will be for your customer’s records. The information form will be for your copy. Enhancement Activity: Study and practice with your partner: YOU: ‖My name‘s Tracy, I do Thai massages for muscle pain and stress relief. I have had really amazing results especially with all kinds of pain and stress conditions.‖ CUSTOMER: ‖Oh that sounds great … I have X, Y, Z Condition‖ YOU: ‖Well, I‘m sure I could help you with that. Tell you what. I‘m actually running a special exhibition-day offer – you can get a free 30-minute massage
LM – WELLNESS MASSAGE Grade 10 97 Client Consultation Initial Consultation The consultation is a very important part of the treatment – sufficient time must be allowed so that it is not rushed. This is the time to gather and exchange information. The initial consultation will be the longest and provide detailed information, which must be accurately recorded on a treatment card. This must be filed in a safe and accessible place and used each time the client attends for treatment. Before subsequent treatments, a brief consultation is usually sufficient to establish the effects and outcomes of the previous treatments and whether any changes are to be made or further action is to be taken For the consultation the client should be seated comfortably, with the therapist positionedalongside or opposite. The environment should feel warm and private. Detailed consultation is important for the following reasons:
LM – WELLNESS MASSAGE Grade 10 98 1. To introduce yourself and get to know the client 2. To establish a rapport with the client and put her/him at ease 3. To develop mutual trust and gain the client‘s confidence 4. To gain information on the client‘s past and present state of mental and physical health 5. To identify any contra-indications 6. To gain insight into the client‘s lifestyle, responsibilities, work environment, leisureactivities etc 7. To identify the client‘s needs and expectations of the treatment 8. To establish the most appropriate form of treatment and to discuss andagree this with theclient 9. To explain the treatment fully to the client, including the procedure, expected effects,timing and frequency 10.To agree a treatment plan, the timing and cost with the client so that s/he fully understands the financial commitment, and obtain a signed consent form 11.To answer queries and questions related to the treatment and to allay doubts and fears. The information gathered will provide a baseline from which the appropriate treatment isplanned, the effectiveness of the treatment canbejudged and any necessary changes oradjustments made. It is recommended that you give away a free appointment. Almost nobody signs up for an expensive service. People go for freebies. You should market accordingly. Activity 2: Minute Paper List down the importance of detailed consultation All the information given must be recorded and treated in confidence 1. 2. 3. 4. 5.
LM – WELLNESS MASSAGE Grade 10 99 ESSENTIAL NFORMATION The following personal, medical and environmental factors should be recorded on theconsultation card: A. Personal Details - Name - Address - Date of birth - Home and work telephone numbers - Occupation - Doctor‘s name, address and telephone number These details will enable you to contact the client quickly if you need to cancel or change an appointment or for any other reason. It will also enable you to seek advice from your doctor if necessary. B. Past Medical History - Surgical operations - Pregnancies
LM – WELLNESS MASSAGE Grade 10 100 - Serious illness These details will enable you to establish the client‘s state of health; the likelihood of anycontra-indications as a result of past illnesses; whether particular care must be taken overcertain areas and whether medical referral is necessary. If the client suffers from a conditionthat is an absolute contra- indication (see page 115 on), then massage must not be given. C.Present Medical History - Medication - General health - Current treatments - Identification of stress: work, home or other sources These details will indicate whether massage will be helpful to theclient and will influence the type of massage to be given, e.g. if the client is stressed then a relaxing massage will be the choice. If there is pain and stiffness then the massage will be adapted to meetthese needs. D. Massage Analysis - contra-indications - has client received massage in the past? - how long ago? - number of sessions - did client benefit from the massage? - reasons for requesting massage These details will again highlight contra-indications that will indicate whether massage would be suitable for the client. They will also provide information regarding the client‘s previous experience of massage. Did she/he find it beneficial, are there any preferences, likes and dislikes that should be recorded? E. Examination - Posture - Height - Weight