LinkedIn presentation

LinkedIn presentation

• 1.
  Presentation by MichaelMcClure, 2012
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  LinkedIn has changed…again. Visit this link: http://www.linkedin.com/profile/sample
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  What is LinkedIn? ²  LinkedIn is the world’s largest “professional” social network ²  Originally developed for those in professional occupations ²  Increasingly used by all job seekers ²  Still requires professional conduct ²  Resume’s are historical, LinkedIn is also about the future
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  What is LinkedIn? ²  Not a traditional “job board” but can be used to search for jobs ²  Powerful networking and research tool ²  Employers and recruiters can search for possible candidates ²  Profile can be flagged as “job seeker”
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  A Brief History ²  Launched in 2003 ²  161,000,000 members ²  2 new members every second ²  Publicly traded company with users in 200 countries
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  Social Media Landscape
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  Relationships Matter ²  82% confidence in LinkedIn ²  28% confidence in Twitter ²  23% confidence in Facebook ²  Like Twitter, Facebook, Google+, LinkedIn is primarily relational not transactional
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  Relationships Matter ²  80% of hiring managers use social media to find talent ²  95% use LinkedIn to find talent ²  80% of LinkedIn members influence business decisions ²  LinkedIn may have been a factor in your last job
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  Under the Hood ²  LinkedIn is a database ²  The database can be queried - keywords ²  Context sensitive ²  Aggregated ²  3 degrees of separation
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  Profile Completeness ²  Looking at 7 key areas for completeness ²  Employers are 40 times more likely to find you if your profile reaches 100%
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  Profile Completeness ²  A profile photo ²  Industry location ²  Current position (with description) ²  Two past positions ²  Education ²  Skills – minimum of 3 ²  Minimum of 50 connections
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  Profile Components ²  Headshot ²  Summary ²  Name ²  Education ²  Headline ²  Experience ²  Current position ²  Groups ²  Recommendations ²  Skills ²  Connections ²  Interests ²  Websites/Twitter ²  Extras (such as Amazon reading list or SlideShare) ²  Public Profile ²  Personal info
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  The Profile Summary Headshot Name Headline Current position Recommendations Connections Websites/Twitter Public Profile
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  Head Shots (Unprofessional)
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  Head Shots (Acceptable)
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  Head Shots (Professional)
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  Head Shots (Unprofessional)
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  You may needto upload a larger picture. The file dimensions should be between 200 x 200 and 500 x 500. Once you upload a larger profile picture, make sure you crop it! The profile picture is your headshot… so don’t include your elbows or knees!
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  Name Headline ²  Use your real name ²  120 characters for an attention grabbing headline ²  Employers will search by keywords ²  Look for keywords used in your industry and include them whenever possible
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  Network Summary ²  Number of recommendations ²  Number of connections ²  Websites/Blogs – include your own if you have one
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  The Summary ²  The summary is much like your 2 minute elevator speech or the “tell me about yourself” question ²  2000 characters - Include keywords ²  Try to show you have good communication skills instead of just saying it
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  Experience ²  LinkedIn is looking for 2 positions ²  Include a description - accomplishments with keywords ²  If you’ve had two positions for the same company you may split them up ²  Don’t just copy and paste from the resume ²  Write in 1st person – but don’t overuse “I”
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  Experience What to includeif you’re unemployed? ²  Acceptable to wait up to 3 months ²  Include any volunteer work ²  Include any part time or contract work ²  Statethat you are ready for new opportunities ²  Avoid putting unemployed status in the headline
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  Experiences: Make Surethe Company Page is Linked Correctly LinkedIn’s New Profile adds more than just the name of the company in the Experience section. If there’s a corresponding company page, LinkedIn will display the company logo on your Experience section.
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  Education ²  Don’t forget evening courses, certificates, personal development, etc. ²  If all you have is high school then that’s ok ²  In a pinch you could even say “school of hard knocks” but be careful not to get carried away
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  Skills Expertise ²  Tied to level of experience ²  You may add up to 50 but LinkedIn requires a minimum of 3 for profile completeness – what is now “all-star”
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  Connections ²  LinkedIn uses“gated access” ²  Requires existing relationship ²  50 connections are required for profile completeness ²  Each new connection can add 30 people to your 2nd level and 1000 people to your 3rd level
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  Connections ²  1st level connections are people in your direct network ²  2nd level connections are people in the network of your 1st level connections ²  3rd level connections are people in the networks of your 2nd level connections
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  Connections
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  Connections Where can youfind new connections? ²  Past and present colleagues ²  LinkedIn “people you may know” ²  Alumni ²  Company search ²  LinkedIn Groups
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  Recommendations ²  Similar to reference letters ²  Ideally 6 – 10 ²  Do not use the default message ²  Write a personalized message
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  Groups ²  Opportunity to participate ²  Can join up to 50 groups ²  Join groups in your field of interest or expertise ²  Powerful way to network and become known
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  Contact Information ²  Visible to your first level connections only ²  Include email and phone number ²  Do not include marital status ²  Do not include full mailing address – city and province will do
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  Missing Extras LinkedIn hasrecently removed: ²  Amazon reading list ²  Twitter feeds ²  WordPress ²  Box – used for uploading documents ²  Polls
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  New Twitter-like feature:
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  Applying for jobs? ²  To appear higher in searches the 7 main areas need to be complete ²  Search follow companies ²  Search jobs ²  Apply outside of LinkedIn if possible ²  Write a personalized message, not default
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  Upgrade? ²  Job Seeker icon ²  InMail ²  Profile Organizer ²  More detailed stats and info about connections who have viewed your profile ²  Premium search filter
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  Remember… ²  Complete profiles are 40 times more likely to be seen ²  Those with 2 recent positions are 12 times more likely to be seen ²  What goes on the Internet, stays on the internet (wayback machine)
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  Final Thoughts ²  Stay positive! ²  Get involved in the conversations ²  Give more than you get ²  Keep it current - update frequently
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  LinkedIn is, farand away, the most advantageous social networking tool available to job seekers and business professionals today.” - Forbes Questions? Presentation by Michael McClure, 2012